I dropped into Borders the book store on Friday afternoon. Borders in the UK seems to be going bust and is having a closing down sale. It was an extraordinary and horrible scene in the shop in Buchannan Street in Glasgow. A major book store closing down just before Christmas was inevitably going attract the hoards. I picked up a few books from amongst the melee yet got no pleasure from it. I’d rather have a good bookshop than get a one off discount on a couple of novels and a computer book or two.
Major chains disappearing from the High Street always has shock value. There was a great deal of sentiment laid at Woollies’ doors before they all closed. With Borders though it seemed to be the end of something other than a business.
I looked around and wondered whether it was indeed the End of Civilization As We Know It. I’ve a feeling that the large bookshop kind of operation just may not be viable any longer. I suspect that we are going to have to learn to buy our packaged wisdom in different ways. That will mean learning to browse in different ways, getting it in different packages and probably relying on more social ways of learning about knowledge.
I remember when I first started writing book reviews for The Episcopalian (in the days before inspires). One thing that really shocked me was when people told me that they had bought some book or another on the basis of a review I’d written. Someone I has been too stupid to realise that the reason why the publishers put free copies in the hands of reviewers is because they respect the difference that a good (or, obviously, a bad) review can make to actual sales.
A few years on, I’ve grown just a little cynical at what is being repackaged constantly and served up in the Christian Book market. I’m sorry for all those in the book trade whose livelihoods depend on bookshops at this worrying time, yet I know that I feel that the trouble Borders is in is of far greater cultural significance than that of Wesley Owen.
I suspect that in the future, people will rely on book reviews more than they have done previously in chosing their reading matter and I think those book reviews will not be in the usual places. They will be on blogs, twitter, facebook and communicated through ever more cunning marketing campaigns that we don’t see creeping up on us.
The death of Borders is not the End of Civilization, but it is the End of Civilization As We Know It.
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