Just had a telephone call with someone interested in the whole blog thing, which made me have to think about what it is all about. Here is my take on it:
- Don’t ask the difference between a blog and a website, think of a blog as the website you’ve just updated.
- There is a whole culture out there. You need to read it before you can write it.
- It is about people, not information technology, hosting companies or software.
- Well, people are software.
- Do it as often as you can – aim for every day and write for those whom you want to read it.
- Write what they want to read.
- Allow other people to comment freely. If you don’t let them comment on your blog they will comment about you on their own.
- Blogging is performance rather than writing.
- Blogging (well this kind of blogging) is a form of striptease. All one’s soul is laid bare.
- You are more likely to realise non-financial benefits.
- It is about community.
Did I miss anything? What advice would you give someone thinking of starting a blog, particularly one designed to drive people towards a commercial site?
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