Love Management – coping with change

The world does seem to be sharply divided sometimes between people who enjoy change and people who are frightened by it.

It is possible that things are not so black and white when you drill down into individual attitudes. Some of us may embrace change sometimes and be threatened by it at others. However, at any given moment, those on either side of a controversy generally seem to be divided by their attitude to change.

I like managing change – it is one of the things that I’ve learned I can offer a congregation. Though there are many things that I’m not good at, being in the thick of things when change is in the air is something that I quite enjoy and I particularly enjoy helping to manage it as best as can happen.

Generally speaking, I think that people cope better with change if they have as good an idea of what is coming as they can have and if feedback mechanisms are in place which will allow the change process to be modified and tweeked along the way. People like to be involved. The more they care about something, the more they want to be involved in decision making. The more they love something, the greater their potential value in making change stick and equally the more obstreperous they will become if they feel that no notice has been taken of their opinions.

Now, along comes Facebook this week with a new design of its basic page – the page that people look at for news about loads of people they are connected to. It was just imposed. No option, the whole Facebook world (and it is the equivalent of something like the third biggest country in the world right now) just had the change imposed without any apparent consultation.

Obvious consequence then occurs. Millions of people up in arms about “their” Facebook being changed, despite the fact that they pay nothing for this service and are not obligated to use it.

They love it, you see, and Facebook doesn’t know how to manage that love.

If you think about the changes they have made to their home page, it makes some kind of sense – they’ve got some very clever programmers to try to deal with how to cope with ever increasing amounts of information which the site is generating. It was one thing to keep up with the information flow when one had 60 contacts on it, but if you have 600, it can be overwhelming. They are trying to help people to get to the information they want most of all and have invented an algorithm to help us do it.

They are probably already working on algorithms for this which people can tweek. However, such things have not been invented yet. This form of information management is cutting edge. It has never been done before.
It isn’t the information management they have got wrong. It is the love management. How do you consult 250 million 750 million people about something that they love dearly and use all the time?

No-one in the world knows how to do such a thing yet, least of all Facebook.

Want to manage change? Think of it as managing the love.

Churches? Go figure.


  1. Ryan D' says

    Good post, but I surely can’t be the only one who, on reading “Love Management”, assumed we’d be in for a series of columns offering praepositorial dating advice!

  2. Robin says

    “BE present, O merciful God, and protect us through the silent hours of this night, so that we who are wearied by the CHANGES and chances of this fleeting world may repose upon thy eternal CHANGELESSNESS; through Jesus Christ our Lord. Amen.”

    A favourite Collect of mine from the Prayer Book. (Remember it?)

    • I do remember it and enjoy it often. Not merely from the Prayer Book, I’ll be bound – from the office of Compline no less.

      Or were you asking me whether I remember the Prayer Book?

  3. william says

    It is an interesting concept – “change” per se.
    Surely this is to take substance and content out of issues – to the ultimate degree?
    The noun itself is not something one can ‘enjoy’ or be ‘frightened’ about; it has everything to do, rather, with what is being changed, or what is not being changed.
    To change the church into a human institution, for example, or to change our thinking about the Church of Jesus Christ from being a spiritual divine organism, inasmuch as it is the Body of Jesus Christ, even His Bride – are certainly issues to be frightened by.
    Yet some in the church are fascinated by the scaffolding when the house is crumbling!! Remember Nero?

  4. Ryan D' says
  5. This would have made a good sermon for today – did you refer to F/b at all?

  6. Ryan D' says

    Indeed, is there any chance of enouraging people to switch from ,privacy-harvesting FB to Google +, which allows one to pretend to be a bishop? 🙂

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