• The Triduum Promise

    Over the next couple of days, I will be entering into a different time zone.

    It is one thing to put the clock forward to British Summer Time but it is quite another to step into the triduum zone.

    The Triduum is the set of services that begin with the Maundy Thursday communion service tonight and which culminate (if Jesus rises) with a great feast on Sunday morning.

    When I say that it is like stepping into a timezone, people might presume that it is like stepping back 2000 years but in fact it feels different to that. It is more as though the events surrounding the crucifixion step into our time than that we are looking backwards.

    Every year I make the same promise – if you come and keep the Triduum here in St Mary’s it will change your life and change the way you think about Christianity forever. I’ve never had anyone say that my promise wasn’t kept.

    What I’m talking about is coming to all of the following:

    It seems like a lot. It is a lot.

    But it is a big promise and I’ve found that there’s always one or two who try it out every year. They tend to come back and repeat the experience and yes, they describe it as life changing.

    There’s at least one description of what it is like from someone who tested the promise out online, but there’s plenty more accounts circulating in the congregation.

    [The previous links in the post above all point to previous descriptions I’ve written on this blog about those services – a couple of years out of date, 2000 years up to date – I don’t know)/

     

3 responses to “Bad PR”

  1. Sally Avatar
    Sally

    Afternoon Kevin

    Our apologies if the information that we sent you was not welcomed. Our intention is not to spam but speak directly to people who may be interested in the work Christian Aid are doing in various communities. As you have the Christian Aid banners on your site we were under the impression that you supported the initiative.
    We will ensure that you are not contacted again.

    1. kelvin Avatar

      Actually Sally, that’s to miss the point a bit.

      I do support Christian Aid. I don’t support Christian Aid using bad PR techniques. I’ll maybe blog a bit more about this.

      For starters, I don’t think that the text of what you sent me was at all appropriate. To address the Provost of an Anglican Cathedral (or, lets not be pompous, any Anglican priest) as though they will not have heard of Christian Aid is silly. It was not just style that you got wrong. It was substance too.

  2. kelvin Avatar

    Oh, and by the way, I don’t put Christian Aid banners on my site. Surely a PR agency engaging in an attempt to use social networking for a client like Christian Aid ought to understand the difference between me putting banner ads on my site and Google Ads, which are served up by google and which depend on the content of the text and the context (location etc) of the reader.

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