• Not drowning but thriving – sermon from 10 August 2014

     

    Turn your eyes upon Jesus
    Look full in his wonderful face
    And the things of earth will grow strangely dim
    In the light of his glory and grace

     

    When I was growing up – that’s exactly the kind of thing that I would have been singing on a Sunday morning.

    And it came to mind when I was starting to think about what to say about the gospel this morning.

    You see, the gospel reading that we have today tends to lead to sermons which represent that kind of mawkish sentimentality that suggests that Jesus will solve everything.

    I’ve found in life that Jesus doesn’t solve everything. If he did, the world would already be a very different place.

    I’ve learned that if Jesus does anything he calls us to build that better place not simply with him but with people of goodwill wherever we find them.

    Turn your eyes upon Jesus.

    That’s the thing about this passage – the evangelist lays on that sentiment with a trowel. Peter leaps out of the boat and starts to sink – only when he looks at Jesus is he safe. And thus, so many sermons will say – we need to fix our eyes on the saviour and all will be well.

    Well, I certainly think that Jesus can be a brilliant inspiration and I look on him as Saviour and Lord.

    But when I look at Jesus I find that he is looking at the world and asking me to gaze with compassion upon it with him. (more…)

3 responses to “Bad PR”

  1. Sally Avatar
    Sally

    Afternoon Kevin

    Our apologies if the information that we sent you was not welcomed. Our intention is not to spam but speak directly to people who may be interested in the work Christian Aid are doing in various communities. As you have the Christian Aid banners on your site we were under the impression that you supported the initiative.
    We will ensure that you are not contacted again.

    1. kelvin Avatar

      Actually Sally, that’s to miss the point a bit.

      I do support Christian Aid. I don’t support Christian Aid using bad PR techniques. I’ll maybe blog a bit more about this.

      For starters, I don’t think that the text of what you sent me was at all appropriate. To address the Provost of an Anglican Cathedral (or, lets not be pompous, any Anglican priest) as though they will not have heard of Christian Aid is silly. It was not just style that you got wrong. It was substance too.

  2. kelvin Avatar

    Oh, and by the way, I don’t put Christian Aid banners on my site. Surely a PR agency engaging in an attempt to use social networking for a client like Christian Aid ought to understand the difference between me putting banner ads on my site and Google Ads, which are served up by google and which depend on the content of the text and the context (location etc) of the reader.

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