What is in Kelvin's Head?

8 Things the Churches Could Learn From the collapse of HMV

15/01/2013
I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

There was a discussion on the wireless just now about it all which included an analysis which went something like this:

The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:
- Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
- Recognise that this is not the future this is now. And it isn’t just for the young people either.
- If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
- Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
- Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
- Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
- Believe that relationship matters. You have one with me if you are reading this. Go figure.
- Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
churches, HMV, internet, online presence, web

9 responses to “The Episcopal Way of Death”

Rosemary Hannah

02/11/2017

The greatest privilege I have ever had in the service of the people of the church was to be the person who received the coffin the night before the funeral and led Compline then. The church was on an island, and the coffins those of people I loved and honoured. It was deeply moving for everybody there. I hope one day that will be done for me and mine.

Reply
Sr Alison Joy

02/11/2017

I have prayed washed and dressed Sisters who have died and it helped me to see that death is not scary. I have lined a number of Sisters graves with flowers around the inner edge from the inside, also helpful. The body was received at Vespers in Chapel the day before, Solemn Requiem was the next day complete with asperges and incense. We returned from the graveside and when in Chapel sung a very joyful favorite hymn for the Sister we had just buried. It was always a sad, happy, remembering occasion I hope that I will be able to have most of this too.

Reply
Sarah Lawton

02/11/2017

This is beautifully said.

When my parents died in a car crash, we knew our Episcopal church would be too small to accommodate all the mourners; but the local Roman Catholic congregation saw our need and graciously offered the use of their space for our Episcopal funeral (including Eucharist led by two Episcopal bishops). They also offered their pall for the second coffin as we had only one. All the churches and the synagogue in town offered choir members and/or food for the feast after the service. An ecumenical, indeed, interfaith foretaste of heaven!

We placed the two bodies in closed coffins in our Episcopal church the night before; we prayed Evensong and Compline, and received a long line of visitors; and then parishioners kept vigil with the bodies all night. In the morning we prayed over the bodies before beginning the procession to the larger RC church where the (Episcopal) funeral was to be held. In this sad, glorious service sang many, many Easter hymns, and I learned that it’s possible to sing and sing even through tears. I’m told that people reconciled that day who had not spoken in years – I’ve heard it from both parties (one now a bishop).

All of which is to say: our Episcopal Way of Death can be a profound grace if we let it. It can be profound too when it’s a simple, small, quiet service for a person who has lived a long life and died of old age (unlike my parents). It’s the same words, the same truth of loss – all of us pass through this life but for a moment – the same mystery, the same words of affirmation and hope at the grave: alleluia, alleluia, alleluia.

Reply
1. Kelvin
  
  02/11/2017
  
  Thank you for posting that – bearing witness to exactly what I was trying to say.
  
  Reply
2. Michael Povey
  
  04/11/2017
  
  Thanks Sarah. (Other readers, Sarah is a friend. I was at the Funeral and heard her offer the most profound Gospel Centred and Honest Grief eulogy I have ever heard)
  
  Reply
  1. Sarah Lawton
    
    29/11/2017
    
    Dear Michael, thank you for saying that. Your presence that day was a blessing to our family. That gathering, for all the shock and sadness, really did feel like a foretaste of heaven, didn’t it? A great cloud of witnesses singing with us.
    
    Reply
Ronnie Smith

02/11/2017

Having attended a few funerals in our parish recently – one of them for our Vicar, who died on Easter Eve – and being nearer to the grave myself (at 85 and still active as a priest) I appreciate, Father Kelvin, the care you take over this special subject. The Church can be so close to families at this special time – giving them a taste of ‘The great love of God as revealed in the Son’ – precious at this time.

Reply
Tony Whatmough

04/11/2017

There are sometimes good reasons for having the cremation first, as there was for my brother yesterday especially with people traveling and wanting to be able to bury the ashes on the same day. They key is to talk with the family about what they are looking for and how it can be done.

Reply
1. Kelvin
  
  04/11/2017
  
  Dear Tony, I’m sorry to hear that you’ve lost your brother. May be rest in peace and rise in glory.
  
  There are always reasons why people want to have a cremation first and people always believe that they are good reasons. Every single time there are reasons. My contention is that I’m unpersuaded that any of them justify changing what we believe. (What we do and what we believe being utterly bound up with one another in such circumstances).
  
  My point about funerals is very precisely that the wishes of the family are important but that no tradition will survive if we simply abandon what we believe for reasons of convenience.
  
  Reply