• I.D.

    Thinking Anglicans has the story that all of us in the Scottish Episcopal Church should be thinking about at the moment. One of the most important stories that concerns Episcopalians in Scotland for quite a while.

    It is to do with the recent release of figures from the last census – the one that was conducted in 2011.

    The figures are absolutely fascinating.

    Firstly, there are a lot more people who claim to think of themselves as Anglicans in Scotland than might have been expected. However, the majority, the vast majority of them don’t think of themselves as Scottish Episcopalians.

    Here are the figures:

    Church of England 66,717
    Episcopalian 21,289
    Scottish Episcopal Church 8,048
    Anglican 4,490
    Church of Ireland 2,020
    Church in Wales 453
    Total 103,017

    Now there is a lot to say and I’ll probably not say it all today.

    Firstly, notice how many people in Scotland claim to be Church of England.

    If we add together those making a claim on an identity that thinks of itself as Episcopal we get 29 337. That is less than half of those who claim to be Church of England.

    We’ve got a wee identity crisis and we need to start to think about it.

    Now, note the number of people who were actually turning up at church in the same year (drawn from the Annual Report of the Scottish Episcopal Church). This was 14 126. So about 14% of those who claim to be Anglicans in Scotland are turning up on a typical Sunday in the Scottish Episcopal Church.

    We’ve got a wee turning up problem and we need to start to think about it.

    Now, take a look at the number of people whom the church claims belong to it – again from the Annual Report. That same year we claimed that we had a membership of 34 916 whilst we had a communicant membership of 24 650.

    For a church which is in so many places primarily a Eucharistic church (that’s what we do) then we’ve got a wee faith problem and we need to start thinking about it.

    I was very keen that we discuss the church’s statistics at last year’s General Synod. We did talk about them but I’m not entirely sure we did as much with them as I had hoped we would. The Primus tried to be upbeat about them and say that you don’t learn everything about a church by its statistics and that he found things to be hopeful.

    For myself, I only partly agree with him. I think there is a lot of hope about in the Scottish Episcopal Church – far more than amongst my presbyterian friends whose church, despite being many times bigger than my own, seems to be collapsing at a local level all across the country. However, I think we can learn things from numbers and I wish these census statistics had been available at Synod. I think that reflecting creatively on the numbers is something that we need to do at every synod.

    Disappointingly we don’t have census figures that we can apportion to dioceses – if we did we could see positions of relative strength and look at where the church was doing least well at attracting people who not only ought to be connected to it but actually claim to government that they are connected.

    Here are some hunches:

    • We’ve a significant branding problem. There’s only one church of the Anglican Communion in Scotland yet even the census report (based on write in responses) has six different lines relating to us.
    • Some of the people who claim to be Church of England will make their way to the Church of Scotland and never know the difference. This infuriates Episcopalians but we should be thinking about why we are so invisible to those people.
    • The various diocesan mission schemes that are underway are not working terribly well and not likely to work terribly well. They all seem to have been devised by people who are living in an age before the internet began. None are using particularly well, the central tool that people use to drive trade, create impact, generate conversation. Until we start to get this right we are going to decline. Individual churches which opt out of this are opting out of survival.
    • We need to talk about our identity in terms relating to various levels of debate about Scotland and England. A long time ago, Canon Alice Mann (who helped us so much as a Province) said that we needed to do a lot more work on this. We’ve not done it and we are suffering from not having done it.
    • Our corporate identity (motto, visuals and name) are such that they always need explaining and are used badly. I’ve been to churches recently who have described themselves (in every font and style imaginable) as:
      • Scottish Episcopal Church
      • Scottish Episcopal Church (Anglican)
      • Scottish Episcopal Church (Anglican Communion)
      • Scottish Episcopal Church (In full communion with the Church of England)
      • A member church of the Anglican Communion and Evangelical Alliance
      • and with no denominational affiliation at all. (eg my own congregation).
    • Numbers matter hugely
    • We need to work very hard on our national profile. Bishops have a special role to play here and though they’ve been doing a lot better at being local voices in the press recently we are not really creating much Scotland-wide impact.
    • We’ve changed our corporate identity before and at least have to talk about doing so again.
    • The Mission and Ministry Board cannot focus on anything because its remit is too large. It needs to be split in two and there needs to be a rethink of which committees go with which boards. For example, maybe Communications and Mission (or even better Outreach or Evangelism) have something to do with one another.
    • Mission is a word that is so widely and inappropriately used that it now means nothing except when one is applying for a diocesan grant.

    Our identity crisis is revealed by asking people from outside the church what they think we are. “Oh, are you the Church of Richard Holloway?” say the intelligensia. (Yes, still they do).

    “Oh, aren’t you just the English Church?” say a whole bunch of others.

    Now we need to think about these things. What should our next step be?

7 responses to “Twitter and the Church”

  1. Justin Avatar

    First, congratulations Kelvin on your appointment as I&C Board convenor, and thanks to you and all who contributed to the SEC’s Synod Twitter coverage, which worked really well.

    Some thoughts:

    Next year, as was suggested by some of the Synod ‘Twitterarti’ we should have a proper Synod 2009 Twitter account, like that set up by the Church of Scotland for their Assembly. And it needs to be integrated into the Synod pages on the Provincial website from the outset.

    It would also be good to integrate the #pisky Twitter stream into the Provincial site on a permanent basis, or to set up an SEC account for that purpose. I would also suggest making the site’s SEC blogroll more prominent. And the SEC Flickr streams.

    I understand the concerns some have about the impossibility of monitoring what’s said on Twitter and the blogosphere, and its undeniable that sometimes people will say insensitive and daft things that will offend and hurt.

    But that is part of the very nature of online communication. The days when organisations could manage their channels of communication through press releases and a limited number of printed publications are gone. The web has democratised communications media, offering a low cost platform for all members of an organisation: the concept of gatekeepers at the top approving and filtering information is redundant.

    Like all organisations the SEC needs to embrace and engage with things like Twitter, blogs and other social networking tools, or people will simply bypass the ‘official’ channels and jump straight to where the real conversation is happening, like your blog.

    It’s not just Twitter we need to embrace, but the existing web platforms we’ve already got in place. I’ve been honoured to be asked to develop a number of websites for the SEC over the past couple of years, including the Provincial site and a few diocesan sites.

    Some good use has been made of these – Kennedy in particular has been doing some great stuff on the Glasgow site over the past few weeks. But my perception is that the web still plays a very muted second fiddle to print as a means of communication within our church.

    At Provincial level I don’t see why all the good news material should be kept for inspires magazine. I think it should go straight onto the website as soon as it becomes available. If it’s kept in inspires nobody outside the church can see what’s going on. I don’t think subscription rates to the magazine would be affected at all if inspires material also appeared online: most commercial magazines have found that putting selected material online serves to promote rather than threaten their presence on the newstands. There are now more printed magazines than ever, and they all have websites.

    I think we should allow the boards and committees to post their material direct to the SEC News section. That would, I think, encourage far more of them to contribute their material to the website.

    The same applies at diocesan level: nearly all the good news is kept back for the diocesan magazines, and almost none of it makes its way to the website (again, I know Kennedy is doing his best for the Glasgow site).

    News and events functionality, RSS feeds, photo galleries: they are all there on the diocesan websites waiting to be used. I have to be frank and say that communicating our diocesan news through rather poorly designed newsletters (where the Comic-Sans wars are still taking place) received only by insiders, makes us look very old-fashioned and insular.

    I realise that sounds rather harsh, and that people are volunteering their time to put together the magazines. But I don’t see why we are spending so much time and money doing it that way when the web is there waiting to be used. I love the church and want it to grow, not continue to decline. The web is our friend, offering so many exciting possibilities, and its importance as a means of communication will not be grasped unless we keep banging on about it!

    My tuppenceworth. Very interested to hear what others think. Congrats again and best wishes in the new post.

  2. gaielle Avatar
    gaielle

    Congrats and Best Wishes indeed, Kelvin. A most demanding role and requirement.

    Encouraged by Justin, I shall add a penny-ha’pennies-worth.

    Communication in the world of today is a serious and complex undertaking, isn’t it, not least because there are so many across-generation and accessibilty issues involved, leaving the ‘non-tech’ community disenfranchised if the ‘old fashioned’ hard copy approach is neglected – or perceived to be neglected. Hard copy will continue to be an essential medium for a while yet – and rightly so.

    But equally important, and especially for reaching, including and empowering the youngest generations in the SEC, is the recognition and inclusion of new and newest technologies. Perhaps the teenagers in our midst have some useful insights to offer us for Developing Mission Outreach. The Good News was given to us to share – with everyone.

    Good – effective – communication is a great thing when you encounter it. Rare Creature tho it be. Fully – and clearly intended to BE – fully inclusive, and therefore encompassing and using ALL practical and available methods of communication.

    Problems in achieving Good Communication so often seem to be due to omission, oversight and a lack of appreciation of The Need To Try.

    So, for instance, I Receive Information From Other, I process this internally with every intention that my Final Response will then be shared comprehensively – but I first neglected to Assure The Other that I had Actually Understood What They Were Saying. In consequence the Information I have Taken On Board may be incomplete or flawed – hence I have (inadvertently no doubt) neglected that very important step of Ensuring My Understanding Of Information Matched what Was Being Said…….

    “What Is Said”, what is “Intended To Be Heard”, “What Is Heard” and “What Is Understood” are frequently 4 different things. However, effective/”good” communication requires a thorough appreciation of such likely mis-match, and also requires enormous strategic endeavour (until the skill becomes second nature) to outwit the intervention of MisUnderstanding.

    As with anything in life, a little digging, hoeing, watering, general nurture and attention will reap a fine result. It takes time, and it takes effort. Such, however, are well worth investment.

    But you will know these things. There is no need for me to be teaching you to suck eggs. I was just mulling out loud.

    All Very Best Wishes for balancing the new hat. (I assume the new post includes a hat ?)

  3. gaielle Avatar
    gaielle

    PS. If there is currently no hat, maybe we could invent one…………..

  4. Kennedy Avatar
    Kennedy

    Perhaps one of our issues is that in the absence of any centrally provided forums for discussion – eg. we don’t normally have a letters page in Inspires – then the blogs and other social media just step in and provide the forum for the sort of discussion that people obviously seek.

    If staff at GSO aren’t involved then the discussion is the poorer for that.

  5. jaye richards Avatar

    Just a little point, and I’m curious as to your thoughts on this, but how would you feel about someone tweeting during , say, one of your sermons or during a particularly uplifting piece of music ? is there a time and a place for this kind of communication, and might this include a religious service

  6. Kelvin Avatar
    Kelvin

    I’d be bothered if someone was disturbing others with their tweeting. However, I was chastened a couple of years ago when I became a little distracted by someone near the front apparently unable to sit still and seeming to send lots of text messages.

    It turned out however that he had the whole bible on his mobile phone and was simply looking up the passages as they were being talked about.

    So, I’m not bothered about discreet twittering, I don’t think, though someone might well choose not to twitter in order to be able to concentrate more on what was going on. Part of a spiritual life in most traditions is about learning not to be distracted sometimes, and choosing not to be distracted during worship would be an admirable path to try to follow.

  7. jaye richards Avatar

    I have to admit to being disturbed sometimes during conference presentations by those around me twittering, although I do it myself so perhaps I shouldn’t complain ! I do think there’s a time and a place though, and for me, anyway, a sacred service is not the place to tweet from.

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