• Sermon preached on 9 December 2018 – People Look East!

    [Apologies for the poor audio in the video this week]

    “People Look East!” the prophet Baruch commanded in our first reading. And he wasn’t talking about Edinburgh.

    In the name of the Father and of the Son and of the Holy Spirit. Amen.

    “Arise, O Jerusalem, stand upon the height;
    look towards the east” says Baruch, echoed rather brilliantly in the Advent Carol that the choir will be singing at communion this morning.

    People look East. But what is so special about the East?

    The truth is, at different times and in different places, people seem to allow tradition to hang on various points of the compass.

    When I was a newly ordained priest, I worked in our cathedral in Perth and in those days, you proclaimed the gospel in a particular way.

    We make much of the fact that the gospel is proclaimed right amongst the people here. The idea is that the gospel book is brought right amongst people as we remember that Jesus himself came amongst us and shared our tears and laughter and humanity whilst sharing the stories and chatter and love of heaven with us.

    God’s coming amongst us is enacted ever time we raise the gospel book and carry it amongst the people and read it there.

    Oh, but not when  I was a curate in Perth. Yes, sure enough we processed the gospel to the middle of the church and everyone turned and looked at it. But whoever was reading it took a curious right turn when they got there and very definitely proclaimed it in a certain direction.

    The gospel in Perth was proclaimed to the North – a lingering liturgical tradition that was common in Scotland and the Nordic countries at some times. You proclaimed the gospel to the North because it was the North that needed it. The place where all the cold came from and in so many northern myths, where all the ghosts and Ghoulies came from.

    In some parts of Scandinavia they don’t have windows on the North side of a church in order to keep the cold and the Ghoulies firmly at bay.

    So every time I read the gospel in my curacy, I did that right turn, and proclaimed the gospel to the North.

    It was a rather picturesque liturgical tradition, even if it did seem to make is appear that the devil lived in Pitlochry.

    Just a few months before going to Perth, I found myself in the desert in Egypt, exploring the spirituality of the desert fathers – monks who still live there.

    (It is amazing the amount of effort and creativity Scottish ordinands at that time were putting into not being in Edinburgh where they were supposed to be training for ordination, but that’s another story).

    Anyway, I was in the desert and the most extraordinary storm blew up. A sandstorm you could see coming towards you right across the horizon.

    And it brought terror not only to those I was staying with in the Wadi Natrun monasteries but terror on the streets of Cairo. Was it the ferocity of the storm that caused the terror? Well, partly – it was the kind of storm you might wait 50 years for and hugely destructive.

    But the terror was caused by its direction. The tradition in that part of the world is that Armageddon, the war that ends all things will come from the South. And that storm came very much from the South.

    People look East, Baruch says.

    Arise, O Jerusalem, stand upon the height;
    look towards the east,

    and see your children gathered from west and east
    at the word of the Holy One,
    rejoicing that God has remembered them.

    So who is Baruch and what’s this all about.

    My suspicion is that not that many people would be able to easily find the book of Baruch, never mind be able to say much about who Baruch was.

    Well, we know Baruch’s words already. He was Jeremiah’s scribe, disciple, devotee and some have even speculated bidie-in.

    He travelled with Jeremiah into exile and it was he who preserved the prophet’s words and popularised them.

    So the Book of Baruch – obviously his own prophetic writings, right?

    Well, not so fast. If only early religious writings worked like that.

    No – the book of Baruch is named after him. Someone not so much passing themselves off as him as taking up his tradition.

    So even though these words are not by Baruch himself, they are by someone wanting  us to remember him and Jeremiah being carted off into exile.

    Exile in Babylon.

    Yes, exile in the East.

    Whoever bids us to look to the east is reminding us of those who were carted off to Babylon.

    But is it the remembrance of lament? No.

    Is it the remembrance of bitterness? No.

    Is it the remembrance of hatred and despair? A thousand times no.

    Arise, O Jerusalem, stand upon the height;
    look towards the east,
    and see your children gathered from west and east
    at the word of the Holy One,
    rejoicing that God has remembered them.
    For they went out from you on foot,
    led away by their enemies;
    but God will bring them back to you,
    carried in glory, as on a royal throne.

    People look East says the Book of Baruch – and see those of the East and of West united in joy.

    And in that joy, this new Baruch remembers all the prophesies of justice from Isaiah that a royal way be made by levelling the ground for all people. High places made plain, valleys lifted up and all the people of God treated as royalty.

    It is the same memory that the Baptist has in the gospel. The valleys being filled and the hills be made low and all flesh seeing salvation.

    The Baptist proposes a baptism of repentance surely necessary.

    Baruch proposes what seems like a baptism of joy. Also necessary.

    The baptism of repentance necessary because things are not right yet and we must commit to turn our lives around in order to turn this world back to rights.

    And being baptised by, drenched by, suffused by joy because the Lord will never forget his exiled people.

    No matter how far we feel from a place of justice and peace and integrity and honesty and goodness and plenty, the Lord calls us back to that place.

    And we return to that singing. And full of joy.

    For God will lead us with joy, in the light of his glory, with the mercy and righteousness and love that come from him.

    From the north and from the south, from the east and from the west, we are called to abide together in the kingdom where love is the rule and love the ruler.

    Behold. Behold. In these advent days, know that the kingdom of justice and peace and love and joy is coming soon.

    With a human face.

    Amen.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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