• Easter Sermon

    A number of years ago, I was put in charge of the Information and Communications Board of the Scottish Episcopal Church.

    This meant that I was in charge of trying to formulate the church’s internal news and helping to work out our message to the outside world.

    I think it was fair to say that there were one or two people who thought this might be just a little risky.

    In the end, I did what I could and for much of the time I set about commissioning things from other people and getting them published and with the help of many others worked very hard.

    Unfortunately though I had a weakness. I could cope with being serious and good for 364 days of the year (well, more or less) but there was always April Fool’s Day.

    There were a number of articles over those years which I wrote myself but which I probably shouldn’t have published in the name of the church.

    Amongst them was the one in which I announced that a committee that had never existed had come up with a new corporate image for the church. I changed the slogan from “The Scottish Episcopal Church Welcomes You” to “The Scottish Episcopal Church Welcomes You on Sunday”. Silly though that was, it didn’t seem to bother most people. Rather more startling was that I published a new version of sign that hangs outside all of our churches and in the middle, instead of a bishop’s mitre, I put a kneeling Buddha with the stated hope that this would improve interfaith dialogue.

    I think that it would be fair to say that this venture did not particularly improve anyone’s dialogue.

    I still treasure one response that I had to this in which someone never mentioned the slogan or the picture but remonstrated with me at great length for choosing colours that were not good for those who are colour blind.

    Similarly the next year when I published an article advertising in the name of the College of Bishops that henceforth we would be using a new algorithm for calculating Easter and that Easter would align with Easter in the Church of England only every other year and on the alternate years we would keep an entirely different date in company with the American Episcopal Church.

    Again, I got some correspondence about this. The only advice that I have for anyone wanting to go into church communications is never to publish something thunderously stupid in the name of the College of Bishops. The danger is, people believe every word.

    All this seems a little redundant in these days of Fake News. Every day is All Fools Day and everyone has trouble working out what is true and what is false.

    Carefully constructed April Fool’s day absurdities seem rather inadequate in the face of international politics in which the most outrageous candidate anyone could imagine became the leader of the free world and suggests arming teachers as a way of keeping gun crime out of schools; and domestic politics which seems to be carried out as though food banks are a normal part of the welfare system and not a daily crisis of people crying out for bread.

    These things are not jokes. But they make fools out of us all.

    As it happens, it is surprisingly rare for Easter Day and April Fool’s Day to fall on the same day. It is sixty years since it last happened and it won’t happen again for another 21.

    But must not that first Easter Day have seemed like a day of utter foolishness?

    The first witnesses to the resurrection were women, whose testimony was not taken seriously. Not simply because they were women, I suspect so much as because of how everyone had seen him die.

    Here in St Mary’s we go through the story of the crucifixion four times. Firstly in the readings on Palm Sunday and then three times on Good Friday.

    People are shocked when I say it but the honest truth is that by the time I get to the end of the fourth time through, I really want him to stay dead.

    After all, Jesus is far easier to deal with if we think he is safely buried away not making any more demands on us.

    But the news of Easter Day is that what seemed like the greatest foolishness is the greatest wisdom. What seemed like the greatest defeat is in fact the greatest victory. What seemed like the ravings of mad fools is in fact the great truth that will help us to defeat the foolishness of homelessness, war, violence and social exclusions of every kind.

    For no matter what you do to people, hope springs up.

    No matter how bad things are, the news that love conquers death is still true.

    No matter what you say to people, someone will always sing Alleluia. And alleluia will always win in the end.

    Over the course of Lent, the cathedral clergy have been giving Lent addresses on a Sunday evening in which each person has been asked to address the question – why am I a Christian?

    Let me tell you why I am a Christian.

    I am a Christian because of Easter Day.

    I am a Christian because we are an Easter people and our song is alleluia.

    I am a Christian because the utter foolishness of the first news of Easter turns out to be the truth.

    The women were the first to spread the news and it was greeted as foolishness but that is now the faith to which I cling. For I can make no better sense of the world.

    The first person to wish me a happy Easter this year was a Muslim writing on behalf of his community not just to me but to all of us gathered here to wish us a happy and joyful day.

    And in a land riven with Islamophobia, that makes my heart sing.

    Easter is about those moments when your heart sings. When you know for sure that love will make a fool of prejudice, will make a fool of sorrow and will make a fool of death.

    Jesus Christ is risen.

    For if Christ were not risen from the grave we would not be gathered here in the name of the Father and of the Son and of the Holy Spirit.

    AMEN

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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