• Why Billy Graham’s legacy is complex

    News appeared this afternoon that Billy Graham had died at the age of 99. The significance of this moment is clear – he was someone who lived an extraordinary long life, met the great and the good of all the world, changed the lives of countless thousands who were not the great and the good and helped to shape the world that we live in today.

    My own feelings on hearing that he died are complex. After all, I took part in one of his great stadium campaigns. I sang in a choir of a thousand voices in a football stadium in 1985, invited my friends (some of whom had their lives changed by that encounter) and prayed like mad for the success of the venture. It was a defining moment for so many people who were involved in it. What’s more I know people whose lives were changed at the Billy Graham Glasgow Crusade in 1955 in the Kelvin Hall.

    The methods and the message didn’t change that much over the years.

    Very many of those of us who remember those events will be reluctant to simply dismiss what Billy Graham did. We were there. We know the good intentions and the good will that were exemplified by the preacher from the USA.

    However, those who believe that Jesus is just about to come back and sort everything out for good don’t always do terribly well at thinking about how we should live in this world. (And that’s a long-standing thing – just look at St Paul and his ideas about marriage). Billy Graham was one such. Believing that Jesus would come back soon and sort everything out he didn’t appear much interested in the world being sorted out by human endeavour. Thus, he had a conflicted relationship with the Civil Rights movement in the USA, chummed up with the likes of Richard Nixon (with whom he was caught out making anti-semitic remarks) and was completely on the wrong side of God’s loving relationship with humanity in his attitude to human sexuality.

    I’ve seen a number of responses to his death today from those remembering all these things who paint him as a demon. I don’t believe he was, however mistaken I think he was about some things. In many ways, I think he was sincere but wrong. I don’t think he was a demon because I remember him. I was there.

    I’ve also seen responses from those idolising him including some from people responding in public on behalf of organisations whose own private lives were significantly deleteriously affected by views which Billy Graham shared so powerfully. Very obviously, I don’t think Billy Graham an angel either.

    Lives are complex and so are legacies. Today on the news of his death I find myself thinking of those who were given purpose, energy and life in all its fullness by an extraordinary missionary preacher and I thank God for that.

    I also find myself thinking that the America in which Donald Trump can triumph is part of that legacy too.

    White evangelicalism in the USA was undoubtedly bolstered by Billy Graham’s life and work. The lack of condemnation from Billy Graham of the antics of some of those (including his children) who emboldened that community even further travelling on his coattails is a stark reminder that his faith made him able sometimes to proclaim his gospel clearly but see the affairs of the world more dimly.

    Notwithstanding Trumpism, Billy Graham’s ideas were perhaps more successful in the church than in the world. Historically the church shifted over the 20th century and the Evangelicalism of Billy Graham became a far more significant factor in church life than ever it would have been without him.

    It was an extraordinary life. It was a life that benefited me and it was a life that gave credence to ideas which harm me.

    Such is human complexity.

    May he rest in peace and rise in glory.

    To some surprises.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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