• Advent and How Religion Works

    Religion is a funny thing. It is on the one hand about doing what comes naturally to people. And on the other hand it is about doing the very opposite.

    Let me explain.

    Some aspects of religion are about what comes naturally and easily to people – things like prayer and things like the way we celebrate joys and sorrows. Other aspects of religion are more hard work – they are about doing the unexpected thing ranging from the apparently trivial (wearing your hair like this rather than like that) to the extremely serious (“In the name of the Holy Spirit and of the Church of Christ we call you to serve in the order of presbyters. Do you accept this call?”).

    The former are to do with the way we are wired as human beings. The latter consists of a whole range of things that can shape life profoundly and change it utterly.

    I know it is a bit counter-intuitive to say that prayer is easy. In many respects, prayer belongs with the things that build up a spiritual life. But prayer comes very naturally when we are up against it in the world. When we are frightened for ourselves or even more likely frightened for others, many people find an impetus to pray, whether or not they believe in a God who meddles in the ways of this world.

    It is the same when it comes to joys and sorrows. Often we do spiritual things not because that is part of a coherent spiritual life but simply because for some reason we have a need as human beings to mark significant moments in life. For some reason, human beings have evolved to celebrate birthdays and anniversaries in ways that other sentient beings have not. We buy champagne or flowers when we celebrate and we find ways of marking tragedy that are unexplained and untaught. The sea of flowers that appears when tragedy strikes tells us that people care a great deal about the well-being of others. They tell us that compassion is real. They tell us that people simply couldn’t help themselves from expressing the better part of what it means to be human.

    Much religion is built from such sentiment.

    The Christian calendar mostly arises from people’s need to remember significant things that people have done through the remembrance of anniversaries of one kind or another. It might be the anniversary of the death of someone special, the anniversary of a birth or even an anniversary marking the oh so human moment of actual conception. These festivals have the original character that shares something very much in common with our own desire to celebrate and mark significant moments.

    But Advent is different somehow. It isn’t about the anniversary of something. For all it is a countdown to a birth, pretty much everyone who takes Advent seriously is in agreement that it isn’t really about celebrating that birth at all. We’ll get there, but only once we’ve prepared ourselves.

    Advent is a bit of an effort.

    We’re in the middle of Advent now. And I love it.

    There was a time when Advent and Lent were regarded as much of a muchness – penitential seasons that came before a big festival.

    In recent years, Advent has changed a bit I think – more about preparation now than penitence. However it is much under attack as the commercial Christmas has taken over the month of December.

    Some churches have capitulated and now don’t keep Advent as anything other than proto-Christmas. Thus, plenty of churches are already festooned with decorations and carol services are going on this weekend, just two weeks since Advent began. It is hard to criticise people for this. May those who sing joyful things experience joy in their hearts. However, keeping Advent as an actual spiritual discipline has much in its favour too.

    Here at St Mary’s, we keep as full and proper an Advent as we can. That means we don’t sing Christmas carols or put up decorations or anything like that until we’ve kept four Sunday Eucharists of Advent.

    This year, with Christmas on a Monday, 24 December is Advent 4 (which takes precedence over Christmas Eve) and so we’ll not be keeping the big feast until later on that day. I’ve little doubt that we may have some people turning up on 24 December in the morning expecting lots of ho ho ho, but what they will get is a bit of Advent ho-ho-holiness instead.

    Once that fourth advent Eucharist is done, we might go a bit Christmas crazy and I’m expecting that to be a lot of fun.

    Keeping Advent like this is intentional, deliberate and yes, sometimes difficult. It puts us at odds with everyone around us including plenty of other Christians in other churches.

    It is that side of religion that is about spiritual practise – holy habit forming. It is about trying to do something in life that affects the soul. The hope of the spiritual life is that it leads to deeper joys than a life not cultivating the soul. Keeping Advent these days and not caving into the tinsel is a metaphor for much in religion.

    Would it matter much if we just gave in and sang While Shepherds Watched Their Flocks By Night before the event? On the one hand, of course it wouldn’t. But on the other hand…? Does it matter if you keep a kosher kitchen? Does it matter if you pray five times a day? Does it matter if you turn up to join in receiving communion with others or would receiving it by post do just as well instead? Does it matter if you say morning and evening prayer every day? Does it matter if you practise honesty at work? Does it matter if that child is baptised or not? Does it matter if you fast on a Friday or if you don’t?

    The root that people are trying to get to with any spiritual practice is a life filled with joy and overflowing with compassion for others. The habits of religion are a funny mixture. A very great many of them don’t matter that much at all in absolute terms. But it remains the case that religious people believe that adjusting life and doing deliberate things that are counter-cultural and which must seem just plain odd to many, can help someone find a life of greater happiness, empathy and care. That’s what spiritual practise is about, whether or not it is learned within or outwith the confines of any organised religion.

    Keeping Advent in the determined, deliberate way that we keep it here is a signpost, a symbol, a marker that at our deepest level we need not dance to the tune that the rest of the world might be singing. Humming along to the Fairytale of New York as I may do in a shop on a Saturday, I know that I belong to a way of life that sometimes chooses to sing from quite another hymn sheet from that of the world around me.

    Advent is hard work if you keep it these days.

    Hard and holy work.

    And I love it.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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