• A man had two sons…

    This sermon was preached on the fourth Sunday in Lent – 30 March 2025. I’ve not preached very often on the parable of the Prodigal Son as we usually baptise on this Sunday. As I post it, I tip my biretta towards the wonderful Amy-Jill Levine whom I have encountered teaching on this parable. She always gets me thinking…

    Once upon a time, many years ago…

    It was a dark and stormy night…

    A long time ago, in a galaxy far away…

    You wouldn’t believe what happened that day, which seemed like a day just like any other…

    They are clichés. Tropes. Repetitive pattens. And they tell us to listen up. There’s a story about to begin.

    These are some of the ways in which stories begin in the English language. I suspect that there will be people here who will know how stories begin in other languages too.

    And to Jesus’s listeners, he would have immediately grabbed their attention with his opening line. It was obvious that a story was about to be told.

    “There was a man who had two sons…”

    It is a classic start to a middle eastern story. My guess is that most of those listening to him when he first told the story would have immediately tuned in to the story with a connection to the many times in the Hebrew scriptures that there are stories about older and younger siblings. Cain and Abel. Isaac and Ishmael, Esau and Jacob, Leah and Rachel. Joseph and his coterie of many brothers, and Aaron and Miriam and their younger brother Moses. Those are the more famous ones but there are others. Manasseh and Epraim, Serah and Perez, Adonijah and Solomon.

    And the more you know about those stories, there’s something that you would automatically presume if you heard a story that begins begins – “A man had two sons…”

    If you heard a story that began like that then you knew, pretty much from the beginning that the good guy in the story, the one who is going to come out on top is going to be the younger brother.

    Scripture is riddled with stories in which the unexpected sibling is the good guy.

    Those first hearers might have been brought up a little short.

    For the younger son doesn’t seem to me to ever turn out to be the good guy in the story at all.

    There is an interpretation of this story which sees him sinking deep into a sinful life and then repenting and going back and being forgiven. And we are served up this story in Lent, when repentance and forgiveness are what we focus on. But the longer I’ve read this story the less I’m convinced that the boy actually does much repenting at all.

    If ever I’ve got something difficult to say, I’ll rehearse a little speech in my head first and that’s what the dissolute boy does here. His problem is that he’s hungry and his little speech seems to me to be a rather conniving way to get his father to feed him.

    Some people see the prodigal as a model of repentance. But I’m not convinced.

    Even the words that he does get out of his mouth. “I have sinned against heaven and before you…” are more of a formula than an apology. (And they echo the words of a decidedly unrepentant Pharoah to Moses in the Exodus story that all Jesus’s hearers would have known well).

    So I see the prodigal as being dissolute and a rather too clever for his own good.

    If you betted on him turning out to be the good guy, your bet might not be feeling terribly safe at this point in the story.

    And you know what?

    The father loves him anyway.

    The father just loves him and shows that love in ways that were obviously offensive to the boy’s rather prim older brother. And the father loved him despite even that.

    His father adored him. And loved him. And welcomed him home.

    And for me, I think that is what is at the heart of this story. The prodigal isn’t welcomed back as a redeemed sinner. He’s welcomed back home.

    Stories of finding a welcome where one doesn’t deserve it or expect it are stories with the gospel hard wired into them.

    This is a congregation made up quite significantly of people who might not have expected to find a place here. Lots of us come from different religious traditions. Some of us come from no religious tradition. Some of us have lived our lives bowing to ideologies that rub up uneasily against the teachings of Christianity. Some of us have bowed to the false gods of wealth and materialism. Some of us have bent the knee to the gods of power and control. Incel culture, much talked about at the moment, is a part of that. (And I know that some of us have been bound up in that world at times in our lives).

    Do these things need repentance? Yes of course they do. We can only be whole when we put things right.

    But you know, God loves us anyway. Whatever the state of our souls, whatever the extent of our sincerity, whatever is going on inside, God already loves us anyway.

    That is the glorious scandal that those who explore spirituality eventually come to discover. There are many who teach that God’s love is a matter of justice and that that God needs to be appeased for our wrongdoing if we are ever to find our way to heaven.

    I don’t see it that way. I think God loves us anyway. The sun goes on shining. God goes on loving.

    Scooping us up with a warm embrace when we least deserve it. Welcoming us home.

    But of course the story doesn’t end there.

    I’m not sure that we know the end of the story.

    The story of the prodigal begins with an obvious storyteller’s trope. But it doesn’t end like that.

    If Jesus said, “And they all lived happily ever after” we’d know he was done.

    And we would know how things turned out between the older and the younger brothers.

    Did the father’s profligate generosity teach the elder brother how to live and forgive? And did the prodigal himself turn his life around for good?

    Jesus doesn’t give us easy answers and leaves the story unfinished.

    And I think he’s asking, “How would you end the tale?”

    How would you end the story?

    In the name of the ever-loving Father and of the Son and of the Holy Spirit. Amen

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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