What is in Kelvin's Head?

75 questions for people who want to help churches to grow

22/09/2017
Helping churches to grow is hard work but there are some things that need to be addressed to help congregations to grow which seem to be fairly consistent across churches which are otherwise very different in style. Some time ago I published two lots of 25 questions for people who want to help churches to grow.

I thought it was time for 25 more. The new ones are the first 25 below and then come the ones that I’ve published before.
1. If someone were to hear about the congregation from a non-congregational member, what is the most likely thing they would be told?
2. What is the smallest number of words you could use to accurately explain the ethos of the congregation?
3. What are those words?
4. What strategies do you have to get good quality photographs of life of the congregation to use online?
5. Which of the arts does the congregation use in its worship and regular life?
6. How do the church education programmes relate to contemporary culture?
7. Do things start on time?
8. What steps have you implemented to ensure you don’t have the same meetings over and over again?
9. Do you have a set length of time for meetings and does someone stop them after they have gone on enough?
10. How do you stop people making decisions in the car park before or after the meetings?
11. Who chooses the hymns?
12. Why do they choose the hymns they do?
13. When was the last time the congregation learned a new hymn it sang more than once?
14. How many different styles of singing the psalms do you use and is that enough?
15. How many opportunities are there for weekly non-eucharistic worship?
16. Which would attract more people, a course in meditation or a course on prayer?
17. Is anyone working for the local congregation underpaid?
18. Does your bishop/presbytery/judicatory body or person help enable growth or are they a distraction from it?
19. Is there are three year budget?
20. Is the congregation moving into or out of debt?
21. What percentage of people in the congregation would have a basic understanding about the congregation’s finances?
22. Does anyone ever break copyright law whilst acting for the congregation?
23. How do you share good news about the denomination that you belong to?
24. When did you last issue a call to prayer for the congregation and what was it for?
25. If someone wants to make a confession is it clear who they should approach and how they should get in touch?
26. If you didn’t have to go to your church on Sunday would you still go?
27. Are the clergy happy?
28. Are the musicians happy?
29. Does the congregation have a stronger ethos than that of its denomination?
30. What one thing could you change this week to make the worship better?
31. Why didn’t you make that change last week?
32. What steps are you taking to make the phrase “All are Welcome” come true?
33. Do you do church business on a Sunday after church or is there a better time for that?
34. In the next month are you more likely to spend time on ecumenical activities or church growth activities?
35. Do people who leave become ex-members who have disappeared or do they still contribute to the life and ministry of the place?
36. What is the noticeboard like?
37. What is the first thing you see when you come through the door?
38. Did you implement the recommendations of the last “mystery worshipper” you asked to give you a candid assessment?
39. Which church events in the next six months will be newsworthy locally?
40. Which church events in the next six months will be reported in the local media?
41. Do you have enough staff and who decides this?
42. What would your clergy really like to do that they can’t because of the laity?
43. What would your laity really like to do that they can’t because of the clergy?
44. Which would attract young families more – a bible-based week long summer activity for children or letting it be known that gay people are welcome in your church?
45. Can you email those members of your congregation who want to receive regular updates?
46. Do you email those members of your congregation who want to receive regular updates?
47. Has someone done the work required to make sure emails sent to large numbers of people don’t end up in spam boxes?
48. Who in the congregation has gifts that could be better used doing a different job in the congregation than what they are currently doing?
49. Who is your volunteer co-ordinator and is it obvious how to contact them?
50. Can you volunteer without being a member of the church?
51. Do you have a decent church website?
52. Is it up to date?
53. Is it responsive – ie does it work on mobile phones?
54. Does your own online profile feature your ideas and hopes and dreams other than a desire for people to turn up to church?
55. Do you know what you are doing with twitter and facebook?
56. Who could you learn more about social media from?
57. Do you have a compelling reason why people should come to your church other than where it is or what denomination it belongs to?
58. Can everyone in the church tell you in one sentence what that compelling reason is?
59. What is your beginners’ course like?
60. What comes after the beginners’ course?
61. Do people like the preaching?
62. Do people enjoy the music?
63. Have you dealt with conflicts from the past?
64. Are the people friendly?
65. Do you have any new groups starting soon?
66. Do you talk about making the world a better place?
67. How will people experience joy if they come to your congregation?
68. If someone from your past turned up unexpectedly at worship how would it make you feel?
69. How do you identify newcomers and what do you offer them?
70. What problems will arise if you do grow and how will you deal with them?
71. Do claims that you welcome everyone stop you working at welcoming those who traditionally find it hard to find a home in church?
72. Do you use language that is inclusive of everyone?
73. How do you know?
74. Is there any identifiable group of people that you can’t explicitly say are welcome because of how an individual or group in the congregation will react?
75. Do you want to grow or not?
growth, mission, questions

10 responses to “Advertise, advertise, advertise!”

Matt Hanson

02/10/2008

Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

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Eamonn

02/10/2008

How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

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Gavin Drake

02/10/2008

Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

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kelvin

02/10/2008

Thanks for your comments Gavin.

You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

I’d be interested to know what the target was and how achieving it was measured.

I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

I also commented about past CAN campaigns here and here.

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Kennedy

02/10/2008

Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

You’ll permit me a small plug for the stuff that GRF produce.

Have a listen:

http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

Kennedy

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kelvin

02/10/2008

Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

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Elizabeth

03/10/2008

I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

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Coxy

03/10/2008

I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

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kelvin

06/10/2008

Hi Nick

I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

This affects things like the language we use for hymns.

We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

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ryan

06/10/2008

The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

Hope I’m immune from the st.silasite ensnaring spam filter
;-).

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