• Outrage is not a mission strategy

    Well, the days are passing by since the Primates of the Anglican Communion issued their communique at the end of their meeting in Canterbury.

    The reaction to the communique has been swift and loud. Very many people whom I know are outraged by it and voicing their anger all over the internet.

    I feel curiously devoid of anger myself and a little detached from the outrage.

    Don’t mistake what I’m saying here – I’m pleased, very pleased to see that lots of people appear to be joining in the struggle for gay and lesbian people to be treated like human people and given the same rights and joys as anyone else. However, I suspect that the things we hope for are not going to be achieved by outrage alone. Indeed, I find myself suspecting that they are not going to be won by outrage at all.

    I happen to think that the Primates of the Anglican Communion have overreached themselves and proclaimed a judgement that they had no authority to proclaim. This needs to be stated and restated. (And I note that this view has some support from those who have very different views than I do as to how the Communion should hang together).

    However, I have been a little troubled to see headlines appearing, and being fuelled by friends, which suggest that the LGBT Community has been “vanquished” or defeated.

    This is simply not true and progressive people gain nothing by repeating the fantasies of the far religious right. We are not vanquished. We are not defeated. And neither are we afraid.

    I’m puzzled as to why anyone might have thought that homophobia (either in Africa or in the West) might have been wiped out by the Primates’ Meeting last week. That simply wasn’t going to happen. Once again, I don’t agree with what the Primates said but all they offered was a mistaken opinion. I do not give them the power to make judgements they have no authority to enforce or uphold. And I certainly do not give them the wherewithal to affect my own well-being.

    Do I doubt that God loves me utterly as a gay man? No.

    Do I have even the slightest inclination that God might be in the business of withholding blessings from gay couples simply because a bunch of church leaders haven’t yet recognised the gay pride rainbow that God painted in the heavens above Noah whilst announcing that divine love was a covenant for everyone? Of course not.

    I think that it might be helpful for a quick dose of very simple queer theory here.

    Justin Welby and his desperately out of control media team worked very hard to get us to believe the fiction that the Anglican Communion is a “Family” of churches. All the rhetoric coming out of the Anglican Communion offices over the weeks leading up to the Primates’ Meeting was directed towards selling us the Communion as a family.

    The US Church has just come out.

    And the Communion Primates rather tragically acted out one of the ways that families sometimes tragically behave. They behaved exactly as dysfunctional families sometimes do by excluding the one coming out rather than embracing them. The behaviour of the Primates mirrors parents who reject a gay child and who meet honesty with rejection.

    Now, there’s no minimising the upset that such behaviour causes. It is destructive and harmful.

    Those who are on the receiving end often suffer. However, in my experience, those who come through that tend to find love in other places. Friendship, dear friendship seems to take over where the brutality of family life has failed them.

    There are many ways that people can respond to such rejection. I am pretty sure that outrage itself is not enough.

    One response is to take the cruel names thrown at one and to sew sequins onto them and wear them as badges of pride and honour. I can see Susan Russell doing that with her piece “On Becoming a Second Class Anglican” – indeed it seems only a matter of time before I make badges saying Second Class Anglican.

    Changing Attitude Scotland is doing the same by looking on this as the beginnings of a grouping in the Anglican Communion that we can be proud of:

    Rather than seeing the “sanctions” being applied to the US based Episcopal Church as that church being sent to the naughty step for three years, Changing Attitude Scotland believes that it is possible that in time this may be seen as the emergence of a group of provinces in which the full inclusion of LGBT people will be an unquestioned badge of honour. We will work for the Scottish Episcopal Church to join such a grouping. Over the last few years in Scotland we have seen public opinion change from being broadly suspicious of gay and lesbian people to public opinion being broadly supportive of gay and lesbian people. We believe that we see the same thing happening across the world and that this change is unstoppable.

    Taking pride in who we are is one of the ways that we combat the hatred that can lead to family rejection. That works for individuals and it will work for whole churches too.

    One of the best responses to being rejected as a gay person is to reject in turn the narrative of being vanquished and beaten and to sew on your sequins and be fabulous. To be honest, I’ve had enough of outrage alone.

    Outrage is not a mission strategy. If we are going to get our message over, that God loves everyone, then we need to find a bit of pride amongst the Anglican ruins, pick ourselves up and dust ourselves down and  polish up our rhinestones and march down the street singing, “All people – all! yes! all! people that on earth do dwell – sing to the Lord with cheerful voice”.

    My response to the Primates Meeting was to use it as a moment of mission. I pinned up a pic of me under a rainbow umbrella outside the cathedral with the words: “Gay, straight, single, married, partnered, single again, old, young, local, non-local, Episcopalian, non-Episcopalian, Christian, seeker, all are welcome in this place”. I also posted it on facebook and found that it had an instant appeal. It was saying nothing other than what we say every week here in St Mary’s but it went a wee bit viral all the same and that particular version of our inclusive message of love is now heading towards 20000 views. Your church can’t help but grow if you get publicity like that. And you, yes you, right there, right here, right now, can get exactly that to happen.

    Remember that God is love. God is not bonds of affection.

    People out there want to hear that message. Grumpy about the Primates? Tell the world that God is love – proper love, not mealy-mouthed, compromised institutional bonds of affection but actual love itself. Use your sermons and noticeboards if you have to.

    This is a mission moment. Don’t express outrage alone. Express the love of God to those who need it most.

    We don’t do being vanquished at St Mary’s – we do being fabulous. It is more fun and a foretaste of heaven’s ultimate pride party.

    Outrage isn’t a mission strategy. Being fabulous and telling people God really loves them is.

    Indeed – it is the only mission strategy worth the name.

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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