• Top tips from a Greenbelt Virgin

    I was a Greenbelt virgin until this weekened. I’ve not no good reason why I’ve never been to the festival of arts and spirituality which takes place at the ennd of August each year. However, this year I made it and I had a ball.

    Here are my reflections.

    1 – The Weather

    Yes, Greenbelt is terribly affected by the weather. Saturday was a fine day and ended with a glorious red sunset. However, the shepherds were telling porkies. Sunday certainly wasn’t a delight. The rain started a bit drizzly and turned into a downpour just as i was starting to give my talk. (I did apologise to the crowd – ask a gay person to do anything and you get hurricanes and floods after all). However, the rain didn’t dampen spirits. If anything it just made the atmosphere in the tent in which I was speaking all the more electric.

    When I first tweeted that I was a #greenbeltvirgin and asked for tips, most people welcomed me with messages that included the word #wellies. Now I know why.

    2 – The Seating
    It would have been handy to have brought wellies but it would have been even better to have brought a fold up camping chair. Old stagers knew this. Young stagers and #greenbeltvirgins sat on the grass or later stood in the mud. Having a chair with you is a great idea.

    3 – The Organisation
    I was really impressed with how it all ran. Even when it did rain, it wasn’t a disaster. Things were run fabulously efficiently. I got to my venue to speak and there was someone to look after me, someone to introduce me, a couple of BSL interpretors and someone making all the audio equipment run well. I can’t always manage this in a cathedral, never mind a field. Full marks to those who have learned how to do this.

    4 The Crowd
    I found the crowd of people I was speaking to the most receptive audience I think I’ve ever spoken to. They were committed and intereted and up for being challenged to think. People didn’t now quite was coming from me and I suspect that’s what they like. I have to admit to being nervous before the event, but I found people generous, interested and interesting throughout. I did remark during my talk that I was surprised that Greenbelt was not more ethnically diverse and it seems to me that there might be a good conversation to be had about what diversity actually means. (I’m familiar with people thinking something is diverse because they are a bit odd themselves but feel welcome and so presume that diversity has been achieved – there’s more to be said than that).

    5 The Surprises
    There’s a lot of surprises at Greenbelt. After we cleared out from an OuterSpace (ie overtly gay friendly) Eucharist on Saturday evening which was full of joy, the space was taken over by the Goth Eucharist. Now, that’s not particularly for me, but I loved being in a place where it could happen. Same with the gay drinks reception, which was a hoot. Whole bunch of gay people thinking “I never ever thought I’d be at a gay singles event at a Christian thing and look at all these people – there’s lots of us!” A red straw in your drink meant that you were available. Some had multiple red straws.

    6 Churchmanship of Greenbelt
    I’ve heard a few people say, when asked whether they are high or low or evangelical or liberal that they are none of those things but are really a Greenbelt Christian. I get that now. This was an event where the ethos would have been very familiar to many who come to my congregation, who just don’t fit into the old fashioned ways of characterising churches and Christians. For a lot of people I sensed that Greenbelt is where they are their most authentic selves and it gives them a boost each year which means that they can cope with the church in all its strangeness the rest of the year. For this itself, Greenbelt is doing a great work.

    So, will I be back.

    You bet.

    Oh and PS – you can do Greenbelt without camping. I can recommend a good B and B.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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