• 10 Things I learned from being a General Election Candidate

    Ten years ago today there was a General Election in the United Kingdom and 10 years ago today I was a candidate in it. Indeed, 10 years ago as I write this I was wearily standing at the polling station for the last 20 minutes of polling, thanking a few final voters for turning out. I was standing in the contest to become the Member of Parliament (ie the Westminster MP) for the Stirling Constituency.

    Here’s 10 things I learned

    1 – You don’t have to win to do well.

    I never expected to win and in the end I was rather pleased with myself, doubling the vote that the party I represented had previously got and moving them up a place, knocking the SNP into fourth place. (You can see the results here: http://en.wikipedia.org/wiki/Stirling_(UK_Parliament_constituency)

    2 – Lots of people know almost nothing about the democratic process
    You find out when you knock on doors canvassing that lots of people just don’t have a clue how it all works. Very many people don’t realise that those who come knocking on the door are looking for people who might vote for their party and that’s about all. They want to encourage likely voters to turn out. They are really not interested in those sure they will vote for someone else.

    But frightening numbers of people don’t understand how to vote at all. Vast numbers of people don’t understand devolution and have no idea which things are reserved to Westminster and which are devolved to Holyrood. (One discovers that this even applies to some candidates whom one might be standing against).

    3 – You are always going to be asked about Trident/Abortion/Euthanasia/Palestine

    You are also not going to be asked about them by many people at all. You are far more likely to be asked about the economy, jobs, transport (train fares/cars speeding/cycle paths) and dog poo. Dog poo is a topic that unites people of otherwise different political interests.

    4 – Some people trust you if you are religious and others distrust you for the same reason.

    It evens out in the end. However, if you happen to be a member of the clergy standing for election, one can find oneself stopped short by nice people saying, “Well we want to vote for you, but you are identified with the church and so we don’t trust you to be a decent person.”

    5 – There’s nothing like working with a team all focussed on one thing

    I had brilliant people around me who worked their socks off. I had an agent who worked morning, noon and night to get other people working morning, noon and night. Brilliant organisation pays off in the end. But there’s a buzz that is very satisfying about all that which I’ve never been able to capture in my work in the church. In politics, people unite (if things are going well) around the idea of just trying to get more votes than anyone else. It is a simple aim which leads to various tasks that can be easily monitored. In the church there are a thousand reasons for every person being present. Motivation is much more complex.

    6 – Activists have more in common with activists from other parties than with non-voters

    There were comparatively friendly relationships between political activists where I was fighting, which is why I feel the pain of some public bad behaviour in the current election campaign so keenly. Particularly after the election, we had informal pacts to take down one another’s lamppost posters. (Except the Tories, which we left in place for their own people to go round taking down, obviously).

    7 – People are often nicer to one another in politics than the church

    I know, I know. People don’t like to be told this, but it was very much my experience.

    8 – It is incredibly moving to see the crosses by your name

    It is one of the most extraordinary things going to count where your name is on the ballot paper. I was always moved to see the number of people who trusted you enough to make their mark by your name. Even if your stomach is churning with what might happen (which could change your life forever) it is still incredible to see that you’ve been winning people around.

    9 – All politics are local

    You don’t realise this until you go knocking on doors and delivering leaflets. “So Mrs Voter, I hear that the roads round here are terrible?” “Oh no, the roads here are fine, the road surface at the top of the street is terrible”.

    10 – You learn more by standing in an election about mission than you do by anything anyone teaches you in the church

    You learn that everything is a communication problem. You learn that every communication problem is worth trying to solve. You learn that change can happen. You learn that change will happen anyway so you might as well try to influence it. You learn the limits on power. You learn how hard it is to change someone’s mind. You learn that democracy is a sweet thing and not to be taken for granted anywhere. You learn that you need to aim to speak to 50 000 people as though you are addressing them each as an individual. You learnt that ideas matter, campaigns matter and above all that people matter.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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