• Easter Sermon

    I could see that they needed to get past. Their seats were on the other side of me – my right-hand side.

    I twisted my knees and they squeezed in and sat down.

    Two young men. Twentysomethings. Hipsters. All beards and tattoos.

    And everyone settled down to watch the play.

    And the hubbub settled down and the lights in the theatre began to fade.

    And just when the lights had fading, before the lights had come up on the stage, the man next to me leaned over to the other chap and said very clearly in something more than a whisper – “I love you”.

    And the play began and I got engrossed it and it was marvellous.

    And the interval came. The lights came up and people started to applaud and I heard the same voice on my right, “I love you”.

    And the interval and the second half began. And the lights faded, and “….I love you”.

    And at the end, the lights came on and I could feel him lean over again to his other half and I couldn’t hear anything because of the applause all around me. I could see his lips move but I didn’t need to lip-read – I already knew what the words would be.

    “I love you.”

    And what was happening by me was as compelling as that which was happening on the stage.

    This church has been a stage this week for some pretty compelling drama too.

    Whether it was the procession, proclamations and Passion reading last Sunday morning, the footwashing on Thursday or our encounters with the crucified on Friday, something dramatic has been unfolding here.

    I don’t know whether you can understand what it is like being a priest in Holy Week. I find myself rushing backwards and forwards from home to here and here to home whilst the whole story is being lived out for real. There’s never enough time and never enough clerical shirts. And never quite enough capacity to ever completely catch up.

    In holy week as a priest it starts to become your whole life.

    There was a point this week when I wondered whether my own identification with it had gone just too far.

    At 4 pm on Thursday I put on my tumble dryer to dry some clothes that I needed to wear that night at the Maundy Thursday service.

    At 5 pm I realised that the tumble dryer was still full of wet clothes, had broken down completely and wasn’t going to dry a thing.

    In a normal week I’d have looked around for other ways to dry the clothes and started thinking about a new tumble dryer. It being holy week, I gave a loud wail of despair and then accused it of being Judas Iscariot out to betray me.

    Sometimes the story feels very real.

    The truth is though – it is very real. And it is a great drama. And … there’s another thing that is true too – but we’ll come back to that in a minute.

    The story is real and sometimes raw in holy week because we are real and sometimes raw.

    The story moves us not because we are re-enacting something that happened a long time ago and far, far away but because it is all happening now and in fact heaven and hell are both breaking into ordinary time and disturbing everything we normally know to be true.

    It is real. And it is a great drama.

    And there’s that other thing that is true too.

    Oh yes, the voice that speaks, when the lights go down….

    Today I proclaim the resurrection to you who live in a world that needs to know that it is true.

    We have known some cruel things in recent times. A cruel massacre in Kenya. A cruel plane crash in Switzerland last week. And the cruelties of rising anti-Semitism, Islamophobia and fear of foreigners being brought into play at election time.

    One thing that Christians need to say clearly at Easter is that if Jewish people don’t feel safe in our society, as Jewish people in Scotland apparently don’t feel safe, then all people of goodwill need to commit themselves to build a world where every community feels secure.

    And the election itself takes place against a background where cruel benefit sanctions have been sold to people as a positive good and austerity measures risk dismantling the safety nets that have taken decades to build.

    So many things feel cruel. So many things feel wicked.

    But on Easter Day the truth I believe is that this world is neither cruel nor wicked at its core.

    This world is not fundamentally cruel. This world is not fundamentally bad. This world is blessed by a God who loves it.

    For Christ is risen from the grave and the most helpless situation is turned into joy. From death the most unexpected new life rises.

    We have lived the drama of holy week and through it all I’ve heard a voice saying – I love you.

    When the lights rose on the King of Glory entering Jerusalem on Palm Sunday – God was saying I love you.

    When the lights faded as he was betrayed – God was saying I love you.

    When the lights shone on the intimacy of the last supper – God was saying I love you.

    When the light of the world went out and Jesus was crucified – there was still the echo of a voice lingering in the air saying – I love you.

    And today, Christ is risen from the dead.

    Risen because death is not the end.

    Risen and carrying the news that nothing is completely hopeless.

    Risen and not merely whispering I love you in the dark but dancing it through all of creation in the light of day.

    Risen because God loves this world and risen because God says “I love you.”

    For if Christ were not risen, we would not be gathered here, in the name of the Father and of the Son, and of the Holy Spirit.

    Amen.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • How to do a guided tour of a church

    Did I tell you how much fun last Friday evening’s ‘Welcome to St Mary’s” meeting was? No, I didn’t think I did. Well it was great. We had a guided tour of the building and had a good time together. I did a guided tour that I’ve done once before. Last year we had an…

  • Common on the C of E General Synod

    Its the Church of England’s General Synod next week. They will be debating the Anglican Covenant and hopefully kicking it into the long grass. I might have more to say about that later, but for now, the best informed comment seems to be coming from Mr CatOLick

  • A present for Fr Kevin?

    I wonder whether this would be a suitable present from the Province to Fr Kevin when he takes up his post as Bishop of Argyll and The Isles next year.