• Sermon on BBC Radio 4

    It was great fun doing the BBC Radio 4 Sunday Worship live from St Mary’s today. There’s always a bit of an adrenalin rush about being involved with the production of 40 minutes of live radio.

    If you were one of the million or so who tuned in then you’ve already heard this sermon, but the video gives you the pictures of what it looked like, including me preaching in headphones.

    Sermon preached on BBC Radio 4 – 18 January 2015 from Kelvin Holdsworth on Vimeo.

    When we follow Jesus, we follow into a whole set of traditions that remind us that God is with us – here, right here in the world.

    A few weeks ago now we were in high festival mode in this church, as in most churches. The Christmas trees are gone. The baubles are packed away. The candle-ends have been removed from the windowsills and sent off for recycling. And there is only be barest whiff of incense in the air from the feast of the Epiphany.

    But the church offers us time to reflect on what we encountered. For Epiphany is a season not a one off event. It’s a time for reflecting on what it means to live in a world that God has chosen to come into and be known in.

    Very often I talk about God being a God of surprises and say that when we get to know God we should expect the unexpected.

    But looking through the verses of Psalm 139, perhaps the big drama of the Christmas story should never have surprised us. For they too tell us that God is with us.

    Most religions have patterns of behaviour and rhythms built into them. Across many traditions, the idea of praying at the start and the end of the day is common.

    The psalms were clearly part of a cycle of prayer and they still form the backbone of daily prayer for millions of people every day. It isn’t hard to hear in Psalm 139 part of that ancient rhythm of reminding oneself early in the day that God is present.

    The psalmist sings “You know when I sit down and when I rise up; you discern my thoughts from far away.

    You search out my path and my lying down, and are acquainted with all my ways.”

    Prayer is offered here in this building every day. Whether there are just a few of us gathered in the little oratory behind me as is the case on some days, or whether it is a day when the place is packed out with people celebrating a festival or a morning like this when we share our prayer with people listening on the radio, this is a place where prayer is offered every morning.

    I remember when I was working in a university chaplaincy knowing one of the people in the mail room who, if he saw me going back to the chaplaincy would call after me, “Say one for me – don’t forget, say one for me”.

    And we do. We pray each day here for the world around us, for people in need. We remember those who mourn and those who are sick. The rhythm of prayer means that prayers are offered not simply for the peoples of the world who need it but because some are too sick to be able to pray clearly, some a travelling, some are on the run, some are anxious and find it hard to be still.

    Every time we pray, it is like a little Christmas for every time we pray we live out the truth that God is with us in the world and with us in every kind of setting that we encounter.

    God is with us in the bright days when all seems well. And God is with us on the down days too. God is with us when we know it. And God is with us when we struggle to recognise it. God is with us when we pray consoling words in a holy place. But God is with us in every other time and place too.

    “Where can I go from God’s spirit? Or where can I flee from God’s presence?” asks the psalmist. And the answer is that there is nowhere that is separate from God at all. Everywhere we go, God is already there.

    Years ago when widespread acceptance of the internet was relatively new, I got involved in a project where a church put a webpage up asking for prayer requests. The idea was that a small congregation would pray through the requests at a lunchtime service each week.

    Word got out in the press that this was available and within a few weeks the prayer requests were flooding in. Hundreds a day were coming in. Thousands. And for a time, baskets containing printouts of the prayers were being placed on the altar of the church to represent the prayers being brought before God.

    The truth is though that we are already surrounded by prayer because Christians pray for the world every day. And we are already close to God – and our psalms are amongst the many promises in the bible that tell us so.

    The world is troubling at the moment. Massacres happen on the streets of western capital cities, in Nigeria and in places far from the eye of the media too.

    It is easy to feel unsettled and troubled.

    Indeed, it is reasonable and right to feel that way.

    But I believe that peace and justice will come to our world and trust that God is collaborating in our lives to help us to bring peace to pass. We must never be cheated into thinking that trouble and violence are the way the world really is.

    For God is with us in the troubled, perplexing but ultimately wonderful world. And with God, love is always the last word on how things should be.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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