• What if Jesus chose the wrong brother?

    Can you just suspend your cries of heresy whilst you read this one blog post?

    Because it will make you think, that’s why.

    What if Jesus chose the wrong brother on whom to found his church? What would the church look like if he had chosen Andrew instead of Peter?

    People rather like doing speculative history. As the world thinks about the time of war that raged a hundred years ago, there have been a couple of documentaries about what life would have been like today if the war had never been fought or if the outcome had been different. What if the bullet had missed Archduke Ferdinand?

    Similarly, when I was last in London I saw a great play that imagined a Britain in which the present Queen had just died and came up with a drama about the chaos that ensued when the new King Charles III picked a fight with parliament and refused to sign Acts of Parliament into law.

    The Labour Party, currently in the doldrums in the UK is haunted by the choice of leader they had to make a couple of years ago. People will always ask – what if they had chosen the other Milliband brother. Maybe they would have asked whichever brother had been chosen.

    So, I ask you to think for a minute this St Andrewstide what life would have been like for the world if Jesus had chosen the other brother. Peter (“the rock on whom I will build my church”) and Andrew (“There is a lad here with five barley loaves and two small fishes”) were the choice he had.

    The question is, what if Jesus (and we the church are the body of Christ in the world today so we might as well ask “..if we…”) had chosen not the person who was destined forever to be a gatekeeper but chosen one who had an instinct for hospitality and introductions?

    So much of church life has been predicated on the power to open the gates of heaven. So much has been based on deciding who is in and who is out. We have a whole genre of humour that is based on what people say at the pearly gates to Peter to see whether they gain admission to the feast or not.

    What if Jesus had chosen the other brother?

    What if we had based our notion of church life on the brother who was particularly good at inviting others to help Jesus make eucharist? What if we had based our notions of church life on the brother who seemed to have a gift for introducing others to Jesus, not least his impetuous hothead of a brother Peter? For Andrew seemed to have a natural affinity for bringing people (including children, note) right into the presence of Christ. And it is Andrew who famously, with Philip, brought Greeks (ie foreigners, migrants, outsiders). Indeed, in that case, Andrew seems to have been the go-between – the Greeks approached Philip who didn’t know what to do and Andrew took them all off to the very presence of Jesus straight away, instinctively, impetuously even.

    What if Jesus had chosen the brother with the impetuous, infectious, hospitable, personality instead of the one who always worried about whether he was right or wrong and who seems to have had a short fuse? What if he had chosen the brother who practised natural inclusive spirituality rather than the one who stands like a doorpost never able to stop judging people?

    What would our church have looked like then?

    Did Jesus wonder as he watched and waited and prayed in Gethsemane the night before he died whether he had made the right choice? Did he comfort himself with the idea that having picked a whole bunch of disciples, they couldn’t all make a hash of the task in hand? When the disciples slept and Jesus prayed, what did he hope for the world that was to have to learn of his message through the band of named apostles and the others (the women! the faithful weeping women who did last it out at the foot of the cross!) who were part of his movement?

    I know it is uncomfortable asking whether Jesus ever got something wrong. Religions are programmed to believe that their founders got it right, preached gospel truth, knew exactly what they were doing.

    But ours is a faith with a vulnerable God.

    Can you even allow for the fact that he wondered?

    And if you can, can you wonder whether the different personalities that Jesus surrounded himself with give us different moods, different ways of thinking about being Christ’s followers? Is this the time in the life of the church where the fulness of Jesus’s choices are realised and we begin to act as though all the gifts of his disciples matter if we are going to bring the kingdom in?

    What would the church be like now if it had been founded on the brother whose intimacy with Jesus was such that he was happy to let him wash his feet rather than the brother who didn’t like to be touched?

    This St Andrewstide, let yourself wonder what life would have been like if we had presumed that Andrew’s gifts were the way to extend and grow the church.

    And give thanks for him.

    He may not have been the rock upon which Jesus chose to found the church in those days.

    But which brother would he chose today?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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