• A kiss is just a kiss

    14574900326_a18671621b_z

    Can it really be that many are happier to see a gay couple marry than give one another a kiss?

    Someone asked me recently whether the time had come to stop campaigning on LGBT issues. After all, he said, the gays have got everything they want now. They can get married and everything.

    Well, leaving aside that the fact that “the gays” can’t get married in Scotland for another month or so and that when they can do so they will not be able to be married according to the same protocols as “the straights”, marriage in church not being an option for most same-sex couples initially, the truth is, the marriage debate is not the end of gay rights but the start of them moving into the mainstream.

    The incredible thing about the campaign to open marriage to same-sex couples is that it wasn’t just same-sex couples who pressed for it to happen. It was a grand coalition of diverse folk – interested people like parents who have gay children, brothers and sisters, workmates and friends as well as gay folk, including gay folk who have no personal interest in marriage for themselves. But it was more than this too – it was a coalition of people who didn’t need to claim a direct interest in the debate. It was a coalition of those who thought that in a modern society the gender of the two people involved is of secondary significance to their love, their hopes for permanence, their promises of fidelity and so on.

    In short, it was a coalition of the decent.

    Now, that kind of statement gets me into trouble. “How can you say that those who were opposed to this are not decent people? Are they not good people, upright people, moral people too? They just didn’t think this was right – how dare you say they are not decent people?”

    Well, the thing is, it isn’t me who is saying that – it represents the huge shift in public opinion that has happened. I’ve helped to shape those changes and am happy to continue to try to do so. Seeing the opinion polls shift so dramatically over the last 10 years is one of the most satisfying things that I’ve ever been involved in.

    What happened is that we changed common perceptions about the kind of values that decent people could be expected to hold.

    That’s why this is so hard for those who have not shifted much themselves. It must feel to them as thought they are on shifting sand. Moral judgements which once were those which good people could be expected to hold, became those which decent people were not expected to hold.

    For some this has been a wonderful seemless recognition that the rights and responsibilities of being human apply to gay and lesbian people just as much as to anyone else. For those outside the big tent it must feel as though something dear has been shattered and broken. I don’t underestimate that, but it isn’t going to get any easier because we’re not done yet.

    I was very struck this week in reading an opinion poll in the USA which indicated that there was strong support for changing the law to allow same-sex couples to get married. However, when the same people were asked what they thought of a gay couple kissing or holding hands in public the support somehow seemed to melt away. And there were different perceptions relating to gender too. It wasn’t so bad seeing women holding hands but gay men kissing in public was something that the decent still were not ready to see.

    Can it really be that it is OK for a couple to get married, with all the support of the expectations of the institution of marriage, but that those who support them still feel squeamish about seeing such a couple display their affection.

    I’ve a feeling this is an issue here.

    When I’m conducting the nuptials of couples here in St Mary’s, I always have a rehearsal and quite often we address the question of whether the couple is going to kiss during the ceremony and at what point. (I think they should do what they feel comfortable with).

    I’m aware that when I ask straight couples that question they can usually answer it easily. When I ask same-sex couples that question there is a big intake of breath as they think about giving their beloved a kiss in public.

    I very occasionally see a same-sex couple coming to church on a Sunday hand in hand. (I see opposite sex couples doing so often enough not to notice). It is worth remembering that there are perhaps only a few hundred yards of the streets of Scotland where they would consider themselves safe to do so and only at particular times. And that’s just holding hands, never mind a wee gay kiss.

    It would appear that we’ve a way to go yet before we get to the point where same-sex couples and opposite sex-couples are treated alike and can expect their affections to be regarded in the same way.

    The campaigning will change in months to come but it is far from over yet.

    I want a world where a kiss is just a kiss. And so much more too.

    [Picture Credit – Ron Frazier Creative Commons attribution license]

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • Traffic Lights out

    Anyone coming to St Mary’s tomorrow might note that there are temporary traffic lights at the junction of Great Western Road and Napiershall Street. This has been causing some congestion today. Presumably it will not be as bad tomorrow, but forewarned is forearmed, or whatever the expression is.

  • Prayer for the Day – Script 6

    And here is the final one of the batch of Prayer for the Day scripts that have been going out on Radio 4 every day this week: Good Morning Someone asked me the other day what is the first memory that I have. I was able to tell them and to date it exactly. I’m…

  • Prayer for the Day – Script 5

    Here’s what I said to the nation this morning on Radio 4 at 0543: Good Morning It is fifty-one years ago today since the death of Cecil B DeMille – film producer extraordinaire, showman and master of monumental movie experiences. Cecil B DeMille was responsible for giving us epic expectations in the cinema and epic…

  • More on the election

    I note that that so-called “Christian Institute”, has a report on the Episcopal election. Apart from the fact that the headline seem unable to recognise the priesthood of (at least) one of the candidates, it begins, “The Scottish Episcopal Church has voted against electing Britain’s first female Bishop.” That statement is not true. The Scottish…