• Coupled Together

    Perhaps one of the most unexpected things that could have happened this year in religious terms is that in the last days of the year, both the Church of England and the Roman Catholic Church have moved to similar positions on same-sex couples.

    Now, precisely what those positions are is complex, almost falling into the realm of holy mystery. However, it is clear that some form of prayer is going to be allowed in each of those churches for which the context of those prayers is a public recognition of such a couple. Both churches seem to want to have their wedding cake and eat it however and seem to be saying that whilst such love is the context for such a blessing, it is not the fact of that love or the union, partnership or marriage which is being blessed. It is a position that isn’t easy to understand, not least because it is nonsense. However, that’s where each church seems to be.

    In the Church of England this comes after an enormously long and expensive process which has resulted in the bishops of the Church of England publishing a set of prayers and commending them to that Church. These can be used during already existing services but not as yet in stand-alone services. This is a curious position as it seems to stand a good chance of annoying just about everyone. Generally speaking, my view has been that the best answer to people who don’t approve of same-sex marriages/partnerships/blessings/hand-fastings/broom-leapings or whatever is that they simply shouldn’t enter into them and they don’t have to go to them. However the Church of England bishops by insisting that their pseudo-blessings have to take place during pre-existing kinds of services are basically insisting that those who go to church regularly and who don’t approve of such ceremonies are going to have their noses rubbed in them. Cue maximum offence all around. The pseudo-blessings are not really what the vast majority of what people who want same-sex couples to be treated with dignity and respect want to happen and they are going to be force-fed to at least some of those who don’t approve of them at all. The texts of the prayers themselves don’t seem particularly innovative either – they seem pretty much to be texts of the kinds of prayers that C of E clergy have been able to do all along.

    Meanwhile, in the Roman Catholic Church there’s also been a process of introspective reflection going on for the last few years. The Synodal process is far less like a decision making process that Anglicans are familiar with but there is more than a whiff of change in the air. Today’s announcement from the Pope that in some circumstances those in same-sex coupledom may be blessed by priests is a wonderful Christmas surprise for those in that church who find a blessing in the Pope’s emphasis on mercy and pastoral care. Again, it is not the coupledom that is being blessed but the people in the couple being blessed. But again, the very fact of the coupledom of the couple is the only context that gives rise to such blessings. Once again, much like with the Church of England, it is difficult to make much sense of this without an extensive knowledge of the church as a political animal with leaders trying to bring about change whilst also being buffetted by forces that are not within their control, forces whose own leaders have a completely different vision for the future. Again, the suggestion is being made that what the Pope is saying can happen is no different from what Roman Catholic priests have been able to do in the past. All he seems to be doing is making that position a matter of public record.

    I am reminded of the Roman Catholic priest that I know who claims that on the day that the Roman Catholic Church first ordains women as priests, the liturgy will begin with the words, “As the Roman Catholic Church has always taught…”

    All of this seems a world away from the position of the Scottish Episcopal Church in which same-sex couples can just get married in exactly the same way as opposite-sex couples. Indeed, we’ve largely stopped talking about this and moved on since it simply became a matter of conscience after our General Synod in 2023. It isn’t a controversy any more and it is difficult to think that the position that we’ve come to is not the one that others will come around to in the end. Respecting everyone’s consciences is the only place that the Church of England can logically end up on this issue but respecting conscience isn’t to be underestimated within Roman Catholic thinking either.

    A curious and unexpected thing is how closely the positions of the Church of England and the Roman Catholic Church are at the moment. At least in the UK, they are both quite a long way behind public opinion. They are also significantly behind the position of those who claim to be their members. People are often surprised that the Roman Catholic Church has been shown in a number of social attitudes surveys to have a membership that is more strongly behind same-sex marriages than the other churches in this country.

    These two churches seem unexpectedly coupled together in offering blessings that fall a long way away from what those they want to bless seem to want. However, the most curious thing of all is that despite moving to the same position, it feels as though the Church of England is moving backwards whilst the Roman Catholic Church is moving forwards.

    Neither has ended up with a stable position that will stand the test of time. I wouldn’t like to place a bet on which one moves to a more inclusive position first.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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