What is in Kelvin's Head?

  • Pictures to think about #2

    There I was last week standing in the Basilica of San Vitale in Ravenna, staring up (as you do) at the stunning mosaics high up on the walls. The pictures are astonishing and I may get round to posting some of them online later.

    My attention was distracted though by a small boy rushing backwards and forwards in front of the altar. Whilst everyone’s eyes were up towards the ceiling, he was staring intently down at the floor.

    image

    Backwards and forwards he went – to and fro. It took me a few moments to realise that there was a pattern to his movements. He alone in the place had realised that there was an old labyrinth laid into the floor right in front of the altar. He was following in the pathway right into the middle, at which point he ran off to find some other entertainment.

    It is a fairly small labyrinth – about 12 feet wide and made more for small feet than my own feet. (Labyrinths – Young Church, hmmm…)

    All the same, I started to walk it and soon found myself thinking about those whom I had brought with me on my travels in my mind. As a priest it is a kindness to your congregation to forget about most of them when you go away on holiday. Everyone needs time off and you can serve better when you get home if you have a rest for a while. All the same, some people linger in your mind and I found some of them with me as I travelled the circles in front of the altar. And those whom I think about from my own life too – the people I carry in my heart wherever I go, some of whom do the same for me and some of whom would be astonished to know they were being prayed for in a sixth century basilica in modern day Italy.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar
    Matt Hanson

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

    Reply
  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

    Reply
  3. Gavin Drake Avatar
    Gavin Drake

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

    Reply
  4. kelvin Avatar
    kelvin

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

    Reply
  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

    Reply
  6. kelvin Avatar
    kelvin

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

    Reply
  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

    Reply
  8. Coxy Avatar
    Coxy

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

    Reply
  9. kelvin Avatar
    kelvin

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

    Reply
  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • Jazz Mass Sermon

    Here is the sermon that I preached at the Jazz Mass on Sunday. It is preceded by a fanfare organ improvisation from Frikki Walker, to get me up into the pulpit, which if I'm not mistaken was based on a song from Michael Jackson's Bad album. Here is the text: Can I say how wonderful…

  • Last week's sermon

    Here is last week's sermon – I've got myself behind in uploading things. Here is the text: The gospel reading can be read in two ways. Well, at least two ways, I dare say that there are more. I'm going to describe them to you and I want you to think about which comes most…

  • Stonewall – Forty Years On

    It is 40 years since the Stonewall riots which kickstarted the modern gay human rights movement. In forty years, things have changed a great deal though there is lots to do yet. I was asked this week if I would go to Edinburgh to speak at Pride Scotia, the annual Scottish Gay Pride march and…

  • Jazz Mass

    We are doing a jazz mass on Sunday morning at St Mary’s. Full choir, jazz piano, bass and drums. 1030 am. All welcome. You just want to be there, don’t you?