• Well-meaning but homophobic

    A week has now passed since the Guardian published the following snippet commenting on the twitter exchange that I had with the Director of Communications for the Church of England after Vicky Beeching came out.

    The Church of England’s director of communications communicated himself into a corner last week, after a well-meaning but homophobic tweet about Vicky Beeching, the gospel singer who’s just come out as gay. The Rev Arun Arora tweeted that Vicky was welcome in church because “we are all broken”. In a cringe-inducing exchange with Kelvin Holdsworth, provost of St Mary’s Cathedral in Glasgow, @RevArun defended his comparison of Vicky’s sexuality to the brokenness of humanity. Holdsworth tweeted: “It would be racist to say that black people are welcome in church because all are broken. It is homophobic to suggest same re LGBT.” The the reverend went strangely quiet.

    Now that the dust has settled a little bit it seems to me to be worthwhile just reflecting on what happened.

    It strikes me first of all that the phrase “well-meaning but homophobic” is perfectly judged. I’ve always said that I knew that Arun Arora had no intention of causing the offense that he caused. The trouble is, that lack of awareness seems these days to be rather culpable for anyone, never mind someone who is in charge of communications for a large and supposedly caring institution. Not knowing how offensive it was is worse in a way than being fully aware.

    “Well-meaning but homophobic” – doesn’t just capture last week’s unfortunate tweet though. It perfectly captures the way that the Church of England in particular and the churches in general might be viewed by the general public. Well, actually, many people think that the churches are not even well-meaning these days but there’s still many in society who would acknowledge Christianity as a force for good. Many of those people are bewildered at how the churches seem to find themselves so badly led on this issue. “Well-meaning but homophobic” seems to me to describe something that is more complex than a simple lack of awareness of what can be said by an individual in polite society these days. It seems to me to describe something more systemic – more institutional than merely personal.

    I was trying to explain the complexity of the situation in the church to someone the other night. After listening to me talk for some time about why some churches are progressive on the issue and some positively harmful, after listening to theological explanations, after listening to sociological explanations he simply shrugged and said, “Yes, but it is still us who get queerbashed in the end”.

    And he was right.

    Let’s just focus on the piece from the Guardian for a moment again. The Guardian reports that I compared a particular situation involving someone coming out as gay to a situation dealing with race.

    Let me just do that again.  What do you think would have happened if the Church of England had been reported by a national newspaper as having a Director of Communications who was tweeting things that were “well meaning but racist”?

    I hope that a week later there would have been clear statements that such behaviour was unacceptable. I hope that there would have been an apology. I might also hope that there would be an advert for a new Director of Communications being hastily written for the Church Times. I hope that it would have been completely unacceptable.

    I ask these questions fully aware that things are not all sweetness and light for those who do happen to be black and in the church.

    But I ask, respectfully and persistently why things are different when the issue is sexuality to when the issue is race? I don’t forget that people have used the bible plenty of times to justify racist behaviour, so I know it isn’t just that the bible says it should be so.

    Well-meaning and homophobic.

    The Director of Communications of the Church of England was described last week in a national newspaper as tweeting something that was well-meaning and homophobic and of course, nothing has happened since.

    There has been no statement from the Archbishop of Canterbury. None from the Archbishops’ Council. Nothing from those who run the national institutions of the Church of England. Nothing at all.

    And what’s more, most people wouldn’t expect there to be any reaction at all.

    And that’s why I find myself wondering whether another analogy between race and LGBT issues might continue to be helpful.

    Very many gay people would say that “well-meaning but homophobic” behaviour from individuals and corporate bodies contributes to getting people dead.

    Remember when the Metropolitan Police accepted that their behaviour over Stephen Lawrence amounted to “institutional racism”.

    Why do I find myself thinking that “well-meaning but homophobic” behaviour on the part of whole denominations amounts to nothing less than institutional homophobia?

     

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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