• Social Media and Ministry – Will I be your friend?

    Here’s where I’m at with social media.

    Twitter

    You’ll find me here: www.twitter.com/thurible

    I follow whoever I like and I let anyone who wants to follow me. Twitter is the wild west – you do what you like. Part of the fun is following people who wouldn’t dream of following you back.

    There are just over 500 accounts that I follow. These show up in my timeline and I keep a reasonable watch on what is going on. I miss some things in my timeline but I check twitter every day. Indeed, for some parts of my day, twitter is open in another monitor on my desk. Some of the people I follow are people who are close to me but most are not. I follow some people because they telegraph news that I’m interested in far quicker than any other media. I know things far sooner by following twitter than I would otherwise. Because I use it in this way, it is my responsibility to learn to sift and sort out what is likely to be true and what can be discarded as speculation or downright lies. As in other forms of communication, reputation is principally what determines whether I trust someone and I have huge responsibilities in working all this out. I need to be familiar with the genre to understand what I am reading.

    [An example of that has just happened whilst I’m writing this post – a journalist I trust has just tweeted that Baroness Warsi has resigned over Gaza. I’m interested in that and I’m seeing that some time before  I will hear it on the news.]

    People ask me whether this takes a lot of time. My answer is that it takes hardly any time. And it takes all my time. It is just going on. It is part of life.

    I tweet @thurible and I tweet on behalf of St Mary’s @thecathedral. The latter account doesn’t have my personality, but reflects the institution. The former account does reflect my personality. That means you get to hear what I think about God and what I think about Kylie’s head-dress. I also retweet things from people I find interesting and people I generally trust. You might hear things from me that you won’t hear in the newspapers and some people follow me for that reason. Some people presumably follow me because what I say entertains them in some way. But it is a free for all – those who want to follow get to do so without me bothering much about who they are. Three times as many people follow me as the number of people I follow.

    If my tweets are retweeted by others, and they often are, then they will reach tens of thousands of people. What I think or say about the Scottish Episcopal Church, Kylie’s head-dress or Baroness Warsi could reach very many people. This is so powerful I have to think about what I say. Believe me, I do.

    If I know you, or if you interact with me in ways that are clever, funny, witty, amusing, intelligent or even belligerent, there is a reasonable chance that I’ll follow you.

    Facebook

    Well, facebook used to be the social network to build up vast lists of friends. I’m not interested in that any more. Since twitter came along, I’ve no particular interest in adding people as friends unless I’ve got good reason to do so. I get quite a few friend requests from people I don’t know at all and I realised a few months ago that I just wasn’t interested.

    You see, if I accept you as a friend, I’ll see what you have to say in my timeline. Experience suggests that those whom I don’t know will be reposting lots of things from other people that I think of as drivel.

    I’m interested in you on facebook if I know you or if I’m interested in what you’ve got to say. I am far less interested in your kitten picture. However, if I know your kittens, I’m beguiled. I’m much more interested in what you have to say or in in the picture that you have taken than in things that you have reposted from other “clever” people.

    A while ago, Facebook introduced the concept of following. This is more sophisticated than twitter. You can follow me without me having to be your friend and a bunch of people do that. It means you can see all my public postings but I don’t have to see the photograph of your kitten. Everyone wins.

    I work fairly carefully to keep my facebook connections in good order. I use the “lists” facility to make sure I know who is receiving what I’m posting. Thus, I can continue to use Facebook when I’m on holiday but don’t let members of the congregation see my postings whilst I’m away because a holiday is a holiday and we need time off from one another. It isn’t difficult to do that with Facebook. Most people who complain about facebook haven’t bothered to learn how to use it.

    [I’m starting to see comment from politicians, journalists and friends about Baroness Warsi’s resignation – some see it as principled, some see it as opportunist – I sit and think about it.]

    I’m more than aware that “friends” are not friends. However, I think that it is silly for people to say that “friends” have nothing to do with real friendship and community. (As the Church of Scotland Moderator appeared to do at the end of the General Assembly). I get lots of my community online. I like living that way. Some of the people I am closest to relate to me in this way. I have known them for many years and enjoy the daily company of good friends whom I would have lost touch with years ago without this way of communicating. I’ll be praying this morning at Morning Prayer for someone whom I’ve known since 1989 whom I see from Facebook is waiting news from a significant MRI scan. Don’t tell me that’s not real.

    I’m on facebook at www.facebook.com/thurible – if you are someone I know, are in my congregation, are someone I’ve met in my ministry then yes, I am likely to add you as a friend if you request that. I don’t generally befriend people in the congregation who are under 16. I don’t generally befriend people whom I don’t know at all. I get regular requests from people who have a number of mutual friends in common. I’m afriad if I see that our only mutual friends are a few of the dozen or so LGBT activists that I know well then you probably need to follow me rather than expect me to befriend you.

    [BBC have a Breaking News note on their website saying that Baroness Warsi has resigned – nothing else].

    Google+

    I’m only on Google+ because it gets you access to google’s video hangouts and we host online evening prayer there. I only know one person who regularly posts on Google+ and they post their photographs elsewhere too. I don’t monitor Google+ and I’m unlikely to add you to my account. Not because I don’t want to be your friend but because there is no-one there. You are not there asking me to be your friend anyway. Presumably google will one day pull the plug on some of this – they can’t be making money out of it.

    Pinterest

    Oh, I do love pinterest and I’m on that sporadically. (You’ll find my profile here: http://www.pinterest.com/kelvinthurible)
    It allows you to build up collections of pics that are on the web.If you want to see my collection of Religious Hat pictures you need to find me there. If you want to gaze in wonder at my board of Baldacchinos, ombrellinos, and religious shades then there’s nowhere else to go. And as for my carefully curated moodboard of TISECesque worship – then if you’ve not seen it you don’t know what you are missing. No friends here – if I pin something on a public board you are welcome to pin it to yours. We’ll hope that pinterest have plenty of well paid lawyers to sort out the copyright issues. And we’ll enjoy it whilst it lasts – again I don’t see how they are making any money. This is the social media network of choice if I’m off sick.

    Interestingly, Pinterest is a social network with significantly more women on it than men. I keep an eye on some of the “Dream Wedding” stuff for fear of what is coming my way.

    Flickr

    Flickr is a social network I have a profile on but hardly ever post to. I’m much more likely to post pictures to facebook. However I do use Flickr for finding pictures which people have already given their permission to be copied. I use these on the cathedral website sometimes. For example, when Peter Tatchell was with us recently I needed a good pic of him and found one on Flickr that had the appropriate copyright permissions allowing me to use it so long as I acknowledged where it had come from. Such generosity is a blessing unto us all.

    LinkedIn

    I always think I ought to love LinkedIn more than I do. I have a profile but don’t know what to do with it. Maybe it just doesn’t work for the church.

    Others

    I don’t have an instagram account but I might do one day. I don’t have any accounts on scruff, grindr, blendr or anything else which attempts to find me something carnal 300 ft from where I am. I also don’t think regular online dating can work for me but that is perhaps a post for another day. I don’t do social bookmarking though I can see the point. I don’t run any micro social networks of my own though from time to time I explore the options for the congregation. I use email so much that I’ve forgotten that it is a social media network though I’m quite sure that it is. I used to have a profile on Friends Reunited and presume it is still there but have to admit that Facebook beat it hands down. I have a spotify profile and think that it is very clever to try to make music into social media but resist most of their attempts to do so.

    [The BBC now have a full report on Baroness Warsi’s resignation – pictures and responses from other people. I look at it and feel I’ve seen it all before. No-0ne links to it.]

    Conclusion

    Social Media and Ministry mix rather well. I don’t know what I’d do without some of it. It undoubtedly drives people to my blog and to the church website and both of those push some people towards the church. (They will push some people away too, but that’s OK – why waste the time of those who won’t be interested). Personality and ethos are gloriously muddled online. That’s the way the world is and I like it.

    So that’s what I’m using social media for.

    You?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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