• In praise of Easyjet staff on a very bad flight home

    I know it isn’t often that you read something in praise of an airline after a particularly difficult journey. However, yesterday I thought that Easyjet did pretty well with a horribly fraught journey from Alicante to Glasgow.

    I was travelling back from a retreat at a Jesuit retreat house in Spain which I try to go on every second year. It should have been a straightforward trip – an hour by car to the airport, hanging about for the usual check-in stuff and then a three hour flight to Glasgow.

    What happened was this…

    Firstly it became apparent that because of a dispute by the French Air Traffic Control people (who are deeply wicked and naughty) things were not going to go terribly smoothly. The flight was initially shown as being delayed for an hour but it was a full hour and a half after the normal boarding time that we were able to get on the plane. We were then told that we would be held on the tarmac until there was permission from France to fly. This was something of a surprise as we had believed we were on our way. Expected delay was 2 hours. However after 2 hours nothing had happened in a hot, sticky and very cramped way and the captain appeared in the cabin to announce that unless we got going smartish he wasn’t going to be able to fly us to Glasgow anyway as he didn’t have enough working flying hours in the day to take us there.

    During this time, most of the passengers were grumpy but content that all was being done for them that could be done. All except one, who had an outburst at the flight crew saying that he was being messed about and blaming them for what was going on. Clearly, the staff wanted to get home as much as the rest of us.

    Anyway, the prospect was opening up before us of having to get off the plane and spend a night in some hotel in Alicante (or Benidorm?) before coming back the next day early to fly. This was not an entertaining idea. Fortunately though another plan was devised. We would take off and whilst in the air, Easyjet would arrange for us to land somewhere or other (Luton? Gatwick?) where a new pilot and crew would join us and fly us on up to Glasgow.

    This was met with a round of applause by the passengers who clearly didn’t want another night in Spain.

    So, off we went and all was well (though significantly delayed) until we landed at Luton for a change of drivers. The crew distributed what food was on board. (I think the failure to take more food on board a flight that was clearly headed for long delays is the only real error I can see in the whole proceedings). I ended up eating a pot meal of cous-cous and lentils which tasted as bad as it sounds.

    Anyway, we got to Luton and were told that the new crew were walking towards the aircraft ready to take us on to Glasgow. The retiring captain got a cheer for his efforts so far and disappeared.

    Then Mr Angry Passenger decided to grab his hand luggage and make a run for it, fighting his way through the people stretching their legs and heading for the open door and steps which had been put next to the plane.

    Now, getting off a plane without permission and wandering around an airport is a bad idea. So, one of the cabin crew tried to head him off, telling him he would be arrested if he stepped onto the tarmac before making a call for police and security to attend the plane.

    The result of this was Mr Angry halfway down the steps shouting, Mrs Angry and one of their unfortunate children at the top of the steps and two further children at the top of the steps at the other end of the plane. Meanwhile, we had crew at the top of the steps trying to remonstrate with Mr A and get him back on board along with pilots and security people at the bottom of the steps trying to sort it out.

    It was clear that the plane wasn’t going anywhere soon – although the rest of the passengers were in no danger, we had effectively been hijacked.

    Now, this being a Glasgow flight, of course, we all believed we were all involved and that his business was our business. Several burly passengers were offering to go down the steps and get Mr A back onto the plane forcibly whilst several others were of the view that their muscle might be helpful in making sure that he never got on the plane again.

    This phase of the journey was concluded when Mr Angry was joined by Mrs Angry and the poor Junior Angrys and led away. (Personally, I hope he was arrested and that Easyjet try to recover the costs of all this from him).

    In all of all that was happening, the Easyjet staff behaved brilliantly, chatting with passengers and doing all possible to calm down what had become rather tricky and with the potential to get worse.

    Sadly, the departure of the five recalcitrant passengers did not end our troubles. Security proceedures meant that their hold baggage had to be removed from the plane. Furthermore, we then discovered that it also meant all the luggage had to be removed from the plane and remanifested. So, ground crew had to be procured to remove all our luggage for checking. Not only that, but the cabin crew had to go through all the cabin lockers removing everything in them and asking passengers to identify what was theirs.

    Eventually, we had accounted for everything and got under way with the new crew (who had believed they were going to Palma last night) expertly getting us to Glasgow where we landed at 2230. The flight should have arrived at 1610 – so it was 5 hours and 20 mins late. I’d spent 8 and a half hours in the cabin and I’ve never been more pleased to see the lights of Glasgow airport. Total journey time door to door was 13 hours.

    And despite that, I couldn’t praise the crew more highly. They dealt with everything brilliantly, professionally and calmly. Full marks to Easyjet.

    In other news, I had a fantastic retreat.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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