• I believe in Europe

    I believe in the European Union as a great positive in our lives because it is in the process of minimising two things – roaming charges for mobile phones and war in western Europe.

    And a whole lot more of course too. But that seems to encapsulate why I care about Europe. I want forms of good governance which can benefit the citizens of these countries and I also want these countries, which have historically been at war to put that behind them and live at peace.

    Now, in saying that I want good governance in Europe, I’m not of a belief that we’ve got that right yet. (Nor am I of the belief that government at Holyrood or Westminster is perfect either). It seems clear that there will, for a long time, be the need for reform of the European institutions. However, that is a process that is not merely worth being a half-hearted part of but worth making commitments to, in order to be able to shape and mould things as they change.

    I’ve been wrong about some things in Europe. I thought the Euro was a good idea and though I still like the notion of a single currency, I’ve also seen very clearly that independent nations cannot realistically share their money without having a common economic policy. Having seen it go spectacularly wrong in Europe, it seems obvious to me that the same mistakes can’t be allowed to come to pass within these islands. States which have economic independence need their own currency for their own good.

    However, I’m suspicious of the nation state itself. It seems to me to be a positive good that the nation state (The United Kingdom) that I live in, is part of a multiple set of identities in which British nationalism is compromised from both within and without. Nationalisms frighten me. I want them to be compromised by other commitments.

    So, I’ve voted in the European Election. (I had a postal vote this time). That I had some enthusiasm for voting was tempered a little by my having little enthusiasm for any of the options on the ballot paper. I did manage to cast a vote and I think that it is important to do so even if one has to hold one’s nose whilst voting, either metaphorically or physically.

    I believe in Europe and Europe needs us to believe in it. It isn’t just mobile phone charges that matter, of course. Things like global warming need much stronger action than they are currently getting and a European Parliament can and should be one focus for working to make the planet work. And our continent is far from free from conflict either. However the structures of the EU are part of a political settlement, unsure and vulnerable though it is, which have prevented the horrors of all out war that directly affected my parents and grandparents.

    Vive L´Europe! Long live the European Union!

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • Magnificat

    I suggested in this morning’s sermon that a spiritual practise to try this week is to take Mary’s song (the Magnificat) and to pray it through each day when eveing comes. Here is the text which can be found in the first chapter of Luke’s Gospel: ‘My soul magnifies the Lord, and my spirit rejoices…

  • Concert – Saturday Night

    Just a quick reminder that there is a concert on Saturday evening at St Mary’s featuring music by the choir (both adults and trebles) and friends. We are getting Vivaldi’s Gloria, the Icelandic Carol in honour of our Lady and other choral favourites. The Gloria will be the first half, and will be sung with…

  • Just wondering?

    Just wondering, … Will we one day look back on drag queens in the same way that we now look back on the Black and White Minstrels? Is it the same or is it different? I can’t make my mind up.

  • Companions?

    This diocese has a companion link with a diocese in Rwanda. Last night we had a visit from Meg Guillebaud a CMS Mission Partner from the diocese in question who came and gave an excellent presentation about life in that country. Over the last few years, I’ve met quite a few people connected with Rwanda…