• Christmas Message from Bishop Gregor

    It is quite likely that people reading this blog won’t be aware of Bishop Gregor’s Christmas Message – I don’t think it was sent to clergy or congregations and it doesn’t appear on the diocesan website. However, it is quite a good one and so I’m putting it on here.

    gregor_duncanI heard a carol new to me last year at the Cathedral: All this time this song is best: Verbum caro factum est. That is, All this time this song is best: The Word was made flesh. (It only rhymes in Latin.)

    That carol is right, it is indeed the best song we can sing at Christmastide.

    But why? At Christmas I receive the odd circular letter folded into a Christmas card. I enjoy these letters, on the whole. Last year one came from people I used to know from Oxford days, way back in the 1970s. At the top it had a quote from the great Swiss theologian, Karl Barth:

    We may choose to live without God. God has decided from all eternity never to live without us.

    Wow! That leapt out at me.

    You see, St John’s great proclamation that The Word became flesh and dwelt among us, the best song we can sing, is the best song because in singing it we sing of God’s desire, of God’s choice, from all eternity, never to live without us. Remember, for St John, the story of Christmas begins with God, in eternity. In the beginning was the Word.

    Now, when you choose to live with someone, and especially when you commit to live with someone for the whole of the rest of your life, this is to do with love, a determined love that, as St Paul says in his first letter to the Corinthians bears all things, believes all things, hopes all things, endures all things. A love that is patient and kind and rejoices in the right.

    This kind of love is often beyond us – though often we can come pretty close to it – but it is never ever beyond God. This is how God loves us and if we can love a little bit like that well, then, we are showing something of God’s love in the world.

    The other thing is that when you choose to live with someone faithfully and truly, you are recognising something in the other person that is attractive to you, that gives you delight, that makes you want the relationship to grow and deepen. And that’s another reason why Verbum caro factum est, the Word became flesh is the best song. For it reminds us that God finds us attractive, seeks us out, wants his relationship with us, and ours with him, to grow and deepen until it comes to glorious flower. The song is about God and it is about us and it is all about love.

    I sang another carol new to me at the Cathedral last year:

    Lord, you are love beyond all telling,
    Saviour and King we worship you;
    Emmanuel, within us dwelling,
    Make us and keep us pure and true:
    Lord, you are love beyond all telling,
    Saviour and King, we worship you.

    The Word became flesh and dwelt among us – love beyond all telling – that is the heart of Christmas, the core of our celebration, the ground of all our hope.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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