• Dear Tom

    Dear Tom

    Like so many people I saw your video yesterday. Within minutes of you posting it, it was appearing in my twitter stream along with loads of messages supporting you. Then you started to appear on the news and the radio and no doubt your picture will be in the press this morning on many a front page.

    And all because you said you are in a relationship and had found happiness with another man.

    My first response was to hope that you can carve out a bit of privacy to enjoy being with someone who makes you happy.

    My second response was to think how lucky other young people are that people like you are around these days. I remember a time when no-one talked about these things at all. Even though sometimes it seems a bit over the top these days, and I bet you wish everyone would leave you alone to mind your own business at the moment, trust me, these are better times than when I was young. In those days no-one talked about these things in public. Or at least if they did say anything they didn’t say anthing terribly helpful or kind. To see so many lovely messages sent to you in the last day warms my heart no end and makes me realise that we’ve managed to build a better world. I know it must be intrustive – forgive me though whilst I appreciate this moment when a happy-looking young man’s relationship with another man is headline news for all the right reasons and not a bunch of nasty reasons. I never thought I would see such a day.

    When I was your age there was something new to think about too – AIDS was hitting the public consciousness in a very new and very scary way when I was 19. I was just at college and hearing a pretty stark and shocking message – that loving someone might kill me. It was not a great time to be learning about life.

    Sadly, it is the case that HIV is rising again amongst people of your age and the health campaigns are not terribly focused now.

    What you’ve done in coming out about your relationship will be hugely significant for lots of people. Hopefully in being honest about who you are you will inspire others to do the same. Honesty is one of the keys to making the world a safer place.

    There’s a load of nonsense being talked about labels today – people are saying you are gay because of your statement and others are arguing that you are bisexual and then bickering amongst themselves about what that means. Take no notice of any of it but take some time to work out what it means for you to be whole.

    There are so few people in same-sex relationships in the sports world who find themselves able to be honest and that’s what makes your video so significant. It will inspire people. It will also sadly enrage a few people but thankfully far fewer than ever there were before. Any prejudice against you will be exposed for what it is and be widely condemned. You are helping to build a world where such actions become ever less acceptable – and thank you for joining in that struggle.

    Even though you probably think that there’s no-one left in the world now who doesn’t know about what you’ve said, you’ll probably find that you end up remembering this moment throughout your life as it is repeated in smaller and less public ways. I came out very publicly (in the pulpit rather than on youtube!) and I know how often I still find myself coming out all over again, even to people who “know”. In some ways, it lasts a lifetime and I never understood that when I was first starting to talk about my own sexuality in public. Be strong and take each day as it comes. People are excited for you because they can see so many wonderful opportunities that could lie ahead for you and we’ve not had that many role models like you. But don’t get hung up on being a role model – just enjoy life, live well and work hard at your sport.

    Stay safe and encourage others to be. Stay grounded too and find your own place in the world to stand. And enjoy this time. Enjoy being with someone who makes you happy. Heaven knows, you need someone who can support you in amongst all this hullabaloo.

    You are loved by thousands. And you are also loved by one particular someone.

    Good wishes to both of you amidst all the media circus.
    KELVIN

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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