• Rainbow Laces

    Congratulations to Stonewall for their Rainbow Laces campaign – trying to persuade the various football organisations to make a gesture to indicate that they are supportive of their gay players. For such organisations, it is a gesture that won’t cost them much.

    I’m pretty sure that for gay players themselves, all closeted at the moment, there will be a range of internal reactions. For some, there will be a huge sense that this is supportive. For others, I’m guessing that this may actually be personally be unwelcome because it shines a light too close to their own lives. For pro players must wonder whether if they come out they will lose sponsorship, support and opportunity. There is no legal protection to help you other than not being sacked from your team.

    Of course, the chances are, that any player in such circumstances would do well. They would receive overwhelming support from anyone in front of a microphone. But what would it be like on the terraces?

    I have enormous sympathy for what must go on in the mind of the player wondering whether to come out. It isn’t that different from my own world in the church.

    I heard recently of a prominent member of the clergy choosing to talk about being gay for the first time in public recently at a well known Christian Arts festival. It is a big deal. For someone in that position they really can fear that jobs that they might have enjoyed doing would suddenly be blocked for them. There is no legal protection for such a person at all. They can even be sacked from the team.

    In the football world there are said to be no professional football players who have come out. In the church it isn’t much better. No bishops have done so and even at the level of people running cathedrals in the UK, I think there are only two of us who are out (and one of us was initially outed in the press). Clearly, obviously, there are other people who are gay who do my job.

    I’m not suggesting a rainbow cassock campaign nor even rainbow laces in the sanctuary – my views on footwear are clear. However, the time in drawing near when we ought to be calling for some small uncostly gestures from those in the church who are straight and who are in positions of power and influence.

    I remember a number of years ago Bishop Idris making a supportive statement about his gay clergy during a Synod address. It meant a huge amount to a small number of people.

    Church leaders need to think about how to make those gestures. For all Archbishop Justin Welby seems to have struck a welcome new tone recently, much like the pope, there is no change in policy.

    I’d like to hear the likes of Justin Welby speaking positively about the gay clergy he has known and making it clear that senior gay clergy who do chose to come out will be supported and nourished and cherished. The fact that such talk is absent won’t strike many people. It strikes me every day.

    It is the lack of such things which makes this area of the churches’ work so troubled. Those with some power and influence have the means to make a big difference by doing small things.

    Rainbow laces won’t do the trick in the church but a few rainbow words would go a long way.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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