• Dear Justin Welby

    Firstly, thank you for your speech the other night. Oh, I know it wasn’t directed at me, it was for the General Synod of the Church of England. But you knew that lots of us around the communion would be listening in.

    In that speech, you said:

    The majority of the population rightly detests homophobic behaviour or anything that looks like it. And sometimes they look at us and see what they don’t like. I don’t like saying that. I’ve resisted that thought. But in  [the recent House of Lords debate] I heard it, and I could not walk away from it. We all know that it is utterly horrifying. to hear, as we did this week, of gay people executed in Iran for being gay, or equivalents elsewhere. With nearly a million children educated in our schools we not only must demonstrate a profound commitment to stamp out such stereotyping and bullying; but we must also take action. We are therefore developing a programme for use in our schools, taking the best advice we can find anywhere, that specifically targets such bullying.

    Allow me, if I may, to start offering some of that advice that you’re looking for.

    Firstly, well done for naming the problem. It is good to stand up and say something unexpected to get people’s attention. Associating homophobia with bullying is really important. Lots of kids have a miserable life because of homophobic bullying and you’ve recognised that and said so more clearly than any other Archbishop of Canterbury. A resounding two cheers for you for doing so.

    Two cheers? Ah, well yes. You see, you missed one particular detail. You said you’d heard Lord Alli in the House of Lords saying that 97% of gay teenagers in this country report homophobic bullying and that in the USA suicide as a result of such bullying is the principle cause of death of gay adolescents.  So far, so good. What you missed out on reporting to Synod is that Stonewall’s research shows that such bullying is worse in faith schools and is not tackled as well in faith schools as it is in other schools. That makes the problem one that is sitting right at your door, with those million children in C of E care. Naming that this is a particular problem for the church is something you still need to do. But you’ve come a long way fairly quickly so we’ll just presume that you catch this detail and speak about it fairly soon, shall we?

    Now, the real headache is what to do next. I guess the temptation is to set up a committee. However, let me save you some time. Committees always take forever, and I can probably give you some starting points.

    Firstly, you’ve said  that you will take the best advice from wherever it comes. Goody! Get on the phone to School’s Out and Stonewall as soon as you are done with synod in York. They’ll be expecting your call. They’ll give you some leads as to who you need to speak to.

    What? Did you think I meant that you just needed to talk to those organisations? Oh no, life isn’t that easy. What they’ll help you do is listen to the gay kids themselves. (Start by reading Stonewall’s latest education report if you like, but make sure that is only a start).

    My hunch is that those kids will give you plenty to think about and plenty to get on with very quickly.

    Whenever I listen to such voices, I tend to hear them talking about role models, challenging bad behaviour and building a culture where homophobic abuse is unthinkable. (“Not cool” is what they sometimes call it. You and I call it “Sin”, don’t we?).

    So, when it comes to role models, you’re going to start celebrating some good gay role models and talking about them in public, yes? That will be good role models in the world as well as in the church, won’t it? Ian McKellern can’t get around every school in the country on his own. We need to help him out. A few senior gay clergy making an It Gets Better video would be a start. (You couldn’t find a budget line for that could you, just to make sure it is done well?)

    If you’ve a moment, you could check out some It Gets Better videos on youtube. They’ll give you clues as to which other organisations you need to be picking up the phone to, in order to learn how organisations get over homophobia. Start with the military and the police if you like, but make a start somewhere.

    Now, we are going to need some guidelines on appointments, are we not? I guess there will need to be a committee somewhere to produce them, but it can’t be hard. Just acknowledge that you want to stop homophobic bullying and so from now on, no appointment of teachers, particularly head teachers in church schools, unless they can demonstrate that they are supportive of gay kids, kids in gay families and gay teachers. Worried about people saying that you are discriminating against good teachers because they don’t like gay people? Face them down Father Justin, face them down. Look them in the eye and say, “You Bet We Are Discriminating!”. And then go on to say that we discriminate against racists (we do don’t we?) and what of it? You’ll win the argument and you’ll make the world a better place.

    Don’t forget those gay teachers. We’re building a culture where they can come out, aren’t we? You know, when they can talk as freely about being with their other half as a straight teacher can talk about his or her spouse? Where the kids get to send them cards if they get married (oops, nearly running away with myself) partnered or whatever you want us to call it. Where teachers are not frightened of expressing their love outside the school for fear of what might happen within it.

    And yes, we do need some good age appropriate resources for tackling this problem. (We might need some better sex-ed class material too, but why not take that up with your pal Mr Gove when you see him).

    However, you’ll be aware that it isn’t just resources that are needed, aren’t you. After all, simply providing a set of resources rather than going for a whole “revolution” in the way these things are dealt with in schools might almost make someone think that you thought that the problem was simply one of the children’s attitudes and that the world (the school?) around them was not partly to blame.

    And blaming the kids would never do, would it? It would be like passing the buck on child abuse and blaming the victims themselves. We’d never do that now, would we?

    Oh, wait a minute…..

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • Maundy Thursday

    Maundy Thursday is such a strange mixture of frenzy and stillness. The frenzy of stripping the altar – the stillness of the watch in Gethsemene afterwards.Our altar of repose looked very beautiful this year. White tulips just on the cusp of their sadness, a spray of white and a single lilly head next to Himself.…

  • Stations of the Cross

    I know that it goes against the grain to look to a PR company for your Holy Week devotions, but if you have not already seen them, take a look at the Stations of the Cross on this website:http://www.prweb.com/releases/2005/8/prweb274092.htmI did mention them a while ago, but it is worth coming back to them and having…

  • First Lambs

    Saw my first lambs of the year yesterday, just outside Callander.

  • Book Blog

    There are a couple of new reviews on the book blog. In response to an overwhelming number of request, you can also now add comments.