• Our own little Anglican Communion

    We had a great day yesterday at St Mary’s with the Very Rev Peter Elliott visiting from Christ Church Cathedral, Vancouver. The way that the rotas resolved themselves meant that we had a preacher from the Anglican Church of Canada, a celebrant (me) from the Scottish Episcopal Church, a deacon, Chucks from the Church of Nigeria (Anglican Communion) and the Scottish Episcopal Church and a subdeacon (Akma) from the US based Episcopal Church. Fluttering delicately around all of that were servers who bring skills and experience from the Church in Wales via the Church of the Province of Southern Africa, the Methodist Church in the USA and the Roman Catholic Church in England. And that isn’t to start on where the congregation came from.

    We are at St Mary’s sometimes our own little Anglican Communion and it is lovely.

    Peter Elliott and his congregation in Vancouver showed me great kindness when I was travelling in North America on my sabbatical last year and it was a delight to have him here in Glasgow.

    Peter and his husband Thomas were travelling to Iona in the company of other North American clergy who are heading off for a time of refreshment and renewal with one another and a few of them were around in St Mary’s on Sunday too.

    The world of deans and rectors of larger churches is quite different in North America to the world of Provosts here in Scotland. Generally speaking, their world has far greater financial resources to draw on and it can be quite seductive. Not a few people have asked me since I returned, “ooh, aren’t you tempted?”

    However, it is not simply a case of the grass being greener. Having travelled over there I know that quite well. Those who have roles equivalent to mine in ecclesiastical terms do some things the same and other things quite differently. Many, for example, on the other side of the Atlantic need to spend their time on fund raising in a way that would be unimaginable here. (Scheduling several fund-raising visits or lunches a week is not that unusual). I’ve learned that those jobs are very different to my own. Here in Scotland we tend to do things much more on the cheap. It is a very different fund-raising culture. That isn’t to say there are not important lessons to be learned from those on the other side of the pond on this topic, but things are very different.

    Here in the UK though we have differently developed key skills. Not least, clergy here in larger places need to be very skilled at building a community where people want to serve and want to offer something. Helping people to offer their gifts is a core skill and not always one which we think about enough. If we have any expertise, it is in gathering a congregation that is so focussed on a vision of life-enhancing and world-renewing worship that they want to join in and collaborate in bringing that vision of the kingdom in.

    It has its own excitement and yesterday at St Mary’s was one of those days where that excitement was tangible.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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