• George C and Ann W

    Sometimes one’s twitter feed appears to simply light up with activity. It did so for me as countless people that I know posted their instant reactions to the things that George Carey and Ann Widdecombe said at a meeting held to co-incide with the Tory Party Conference, which was intended to rally the anti-same-sex marriage faithful. The long and short of it is that they seemed to imply that equal marriage would be the next stage on a slippery slope towards a totalitarian political system. It is reported that when asked about opponents to same-sex marriage being called names (the “bigot” word is what we are talking about, I fear), Lord Carey apparently said that such namecalling could lead to people facing the same kind of persecution as the Jews in Nazi Germany.

    It is nonsense, of course, and all the more offensive as he seems to have forgotten that gay people were very particularly targeted by the Nazis too.

    David Cameron may be a lot of things but I’d say that, having met him, I am pretty sure that he is not preparing a final solution to impose upon former archbishops and their followers. One might have thought that such comments were beneath even Lord Carey’s rarefied pomposity, but it would appear not.

    So, what do I say about all this?

    Firstly, it is worth remembering that these comments have at least as much power in rallying the pro-same-sex marriage cause as the anti-brigade. Indeed, all this does seem to recruit people to the fight for equality. It is hard to think anything other than that these comments make same-sex marriage all the more likely. No sensible politician is going to align themselves with this style of debate anyway. (I don’t think Ann Widdecombe was ever a serious politician though I will confess that in her barmy single-mindedness she remains, like Tommy Sheridan and Arthur Scargill, one of my very guilty political pleasures).

    Secondly, it is worth reflecting on how easy it is for church people to get themselves into the news. It interests me that George Carey (once the Primate of All Englandshire) can still get column inches in the same kind of way that Richard Holloway (who was at the same time Primus of our own dear Scottish church) still can. Richard is still one of the more interesting and sane people prepared to say things to the press and consequently gets good coverage.

    One of the lessons to learn from Lord Carey’s nonsense is that the press will still report things if clergy have interesting (and indeed, yes, outrageous things to say). I got lots of good press recently for saying that everyone is welcome in our churches and that we would happily look after any disaffected Roman Catholics for one Sunday only whilst their own church was saying hideous things.

    It isn’t terribly exciting to say that everyone is welcome in St Mary’s. It is what we and many others say very often. Interesting though that if you articulate the risks and blessings of that kind of welcome, all of a sudden, the press puts it on the front page.

    (Incidently, I do hope that the Roman Catholic church wants to look after any disaffected Episcopalians who are in need of sanctuary. They’ve been actively recruiting from the top with their Ordinariate scheme and we must wish anyone who signs up godspeed and good wishes).

    Getting back to Lord Carey and Ann W though, what shall we pray for them. A blessing of wisdom, I say, and let us pray that the Holy Spirit might bless them both with a dose of compassionate holy common sense.

    God bless them both.

    Do I hear anyone say, Amen? (And a retweet if you are twittering….)

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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