I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.
There was a discussion on the wireless just now about it all which included an analysis which went something like this:
The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.
You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.
Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.
The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.
Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:
- Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
- Recognise that this is not the future this is now. And it isn’t just for the young people either.
- If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
- Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
- Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
- Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
- Believe that relationship matters. You have one with me if you are reading this. Go figure.
- Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
37 responses to “Keeping the faith”
It was an inspiring recitation. Following the English translation in the service sheet provided added insight to the life of Mary. All the more so as the cathedral is dedicated to St Mary. You are reminded of Mary every time you walk into the building with the Gwyneth Leech mural over the High Altar.
Kelvin is quite right. The very self-righteous defenders of the Bible (including the ones who trolled a brave young Muslim woman, for days, with the most vile language, and those who did not reprimand them) totally ignored the Biblical instructions for raising concerns with a brother in faith (Matthew 18:15; 2 Tim 23). Very practical instruction too! As anyone who has ever lived in community can verify. Could all these obsessive men *please* stop trying to divide our communities in Glasgow. We will not be divided. At the first sign of trouble we rush out to embrace one another. These abusers have much to repent of, even if *just* standing by while others throw stones.
I HATE it when the wrong tune is picked for a hymn … it is simply an abomination before God.
However, helping people to think about how we share hospitality, welcome and learn from each other is the WAY of God! Blessings on you Kelvin.
Some reasons why this time was different:
1. The other quaran recitations you mentioned happened at Nine Lessons and Carols, or special ecuminical and interfaith events. While 9L&C was originally a modified Evensong, nowadays it’s usually considered a seasonal community musical recitial with a religious tinge, so having a Muslim from the community recite something from their faith would seem natural enough. Civic and interfaith services will likewise naturally include representatives of every faith in the community. By contrast the Eucharist is the central act of Christian worship and people expect to hear ONLY Christian doctrine proclaimed in the Holy Eucharist. In other words, this was the wrong venue for showing hospitality to Muslim neighbors. You did not intend to practice syncretism, but I think the outcome was syncretic despite your good intentions.
2. Post Brexit (and post Trump) British Muslims are now seen as alien invaders rather than fellow members of the community.
3. Because hostility to Muslims is now fashionable, the Express and rest of the gutter press decided that this was a story worth reporting. Since conservative Americans often read the online editions of the British gutter press, the story then went global.
4. Because you are gay and out, your every action is scrutinized for any possible hint of heresy by GAFCON and Co.
Of all these reasons, only reason #1 is a legitimate criticism, but I hope you do think about criticism #1 as well as defending yourself from other, illegitimate criticisms.
Thank you for your comment Whit J – all the more because it is a thoughtful criticism.
I’ve plenty to reflect on about the how and the when we do things like that and I do hear loudly and clearly that many people think this was an inappropriate context. Though of course, I’d be bound to say that some are saying that the Eucharist is precisely the place indeed there are some saying that is what it is for.
I’m not going to get into a back and forth with all the comments on this post and I’m deliberately not letting through things that have already been said but be assured that I’ve heard the criticism and will reflect on it not simply now but over coming months. (I’ve learned a lot about where God is this week that will take a long time to process). I’m grateful for the way you’ve made your point.
I think there is a good deal in what Whit J says, although I am not sure the effect actually was syncretic. I think one does perhaps have to be a regular worshipper at St Mary’s to understand how totally orthodox the worship there is, and how much Jesus is the focus of worship – how utterly unlikely it is that anyone there would make the mistake of thinking he was not revered by the congregation as a whole as very God from very God. It would be impossible for them not to realise that all the clergy there rejoice in this belief. The congregation saw the words of the Qu’ran in an English translation which portrayed that book’s far-from-easy-to-follow account of Islam’s view of the conception of Jesus, in which there was nothing offensive, and heard a very beautiful voice singing in a strange and glorious language. These were clearly indicated to be the beliefs of another faith. We certainly neither saw or heard or understood any insult to the person of Christ. I am sure none was intended, either. Whereas, and this bears repeating, I am totally sure that many of those commenting (not of course by any means all of them, and nobody whose comments are published here) simply wish harm to relationships between the great faiths in Glasgow.
I have spent my whole adult life in dialogue with people of other religious traditions, it has been deeply rewarding. However I feel that what happened at this service was profoundly wrong. When we are truly ourselves we allow other people to be profoundly themselves. The truth of Christianity is not compatible with any other religion. To avoid that incompatibility is to avoid reality. Worship of Jesus is the fountain of our faith the Qu’ran is opposed to that. I love Jesus and therefore cannot conceive of reading the Qu’ran in an act of worship – no problem doing so in other contexts but not in worship. I am profoundly disturbed that you cannot see this Kelvin.
There are so many things aren’t there, not just around this issue which we hold dear in faith and which we can’t see from another perspective?
I can hear and see that people are upset by this and clearly there are many people not upset by it too. And obviously, at least I hope obviously, I love Jesus too.
The trouble with religious questions and the questions that religious people have I think is that so often that our love for our faith can make it impossible to comprehend others who also claim to love the same faith but who take different views about things. We can hear them claim that love but be intellectually unable to process it because it leads them to different conclusions.
I’ve found the same thing to be true in the sexuality debates very frequently though I perceive that to be changing sometimes now. Similarly with other identity issues and some political issues. Israel/Palestine conversations for example often seem to be conducted (when they are conducted at all) by people who seem to behave like ships passing in the night.
I happen to have views about Church Schools which are pretty intransigent and negative. You are one of the few people, no the only person, who ever made me really think there might be a point of view about them other than mine which might have an integrity I could respect. And I’m very grateful for that.
Kelvin, thank you for your reply. I have enormous respect for you. I have no doubt that church schools can be argued against from perfectly respectable positions. Worship of Jesus is simply a different order, it cannot include a reading from the Qu’ran. Worship is one thing, study, dialogue, relationship something else.
I am really grateful to Richard for the phrase “When we are truly ourselves we allow other people to be profoundly themselves” which reflects my experience of interfacing with sincere people of other faiths. Is a Christian Eucharist a place this should happen? I can understand some Christians feeling it is not, but as long as everything was clearly labelled as what it was and the integrity of the liturgy was intact, I can also understand some feeling it is.
Brother Kelvin,
Although I do not agree with allowing the Koran to be read in our Christian churches, I truly appreciated your firm and resolute stand for the deity of Jesus. He is our great God and Savior and I love Him very much. Blessings from Tennessee.
Just as a perhaps amusing point of reference, the 1982 hymnal of the Episcopal church in the USA has “Brightest and best of the STARS” (caps mine) “of the morning,” apparently so as to avoid offending any daughters who might be present, and the two tunes included are “Morning Star” by James Proctor Harding (1850-1911) and “Star in the East” from The Southern Harmony (1835). The Harding tune was also in the 1940 Hymnal, wherein the word “sons” was still used.
I am not clear as to whether the hospitality at St Mary’s anticipates infinite extension of parallel lines between Islam and the Church in Glasgow. Are you planning some opportunities for Glasgow Muslims to understand the Christian faith and prepare for Baptism and the glorious liberty of regeneration by the Holy Spirit? (In whichever order; no axe about that!) As you move around the Glasgow community and meet more Christians of Islamic background, why not invite such to participate in groups for new Muslim enquirers? The testimony of an ex-Muslim can express vibrantly “How I know He lives” (as your SA brethren would sing). You might find not only new hearts from a divine work of grace among your Muslim neighbours but in other neighbours too. Amen. Inshallah!
There are a small number of people in St Mary’s who are converts from Islam to Christianity just as there are a small number of people in local mosques who are converts from Christianity to Islam.
St Mary’s regularly puts on events and courses for people discovering and exploring Christianity. Most living religions do the same thing.