• 8 Things the Churches Could Learn From the collapse of HMV

    I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

    There was a discussion on the wireless just now about it all which included an analysis which went something like this:

    The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

    You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

    Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

    The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

    Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:

    • Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
    • Recognise that this is not the future this is now. And it isn’t just for the young people either.
    • If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
    • Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
    • Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
    • Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
    • Believe that relationship matters. You have one with me if you are reading this. Go figure.
    • Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.

7 responses to “Reclaiming the web”

  1. Paul Hutchinson Avatar
    Paul Hutchinson

    Thank you for making me think in a different direction just before pausing for lunch. I have never had a blog, so came quite late to Internet social discourse, and have engaged more since joining one major network in 2010 and another in early 2014 – normally using those networks rather than a comment box such as this. Not all of us are natural creators of substantial original content, but like to be thoughtful in brief exchange, and so both those major networks, though cursed with many difficulties, serve those brief exchanges quite well. I do agree that the endless recycling of links (on both of them) can be wearying, and I do wish that some old friends would be a little more self-critical. But the price of any kind of social discourse is that one is vulnerable to the otherness of the other.
    I feel I ought to be writing a more substantial comment here, but hope that this is enough. The time is not always there to offer deeper reflection: but sometimes a blogger needs to hear at least a small splash from the stone thrown down the well!

    1. Kelvin Avatar

      Thanks for the comment, Paul. I’m aware that not everyone is a content creator, but perhaps what I miss is the sense of discovering different communities online and keeping the comments more or less in one place helps with that.

      The glory days of 50 or more comments on a post are probably over. I suspect I mourn the sense of community being created even more than I miss the interesting reflections of others. Retweets and shares are always welcome – but they are the means of amplification. Becoming loud isn’t the same as becoming wise, nor the same as becoming connected.

  2. Seph Avatar
    Seph

    It’s a damnable shame—and mostly the fault of Facebook. Twitter at least has an etiquette of sorts, wherein it is considered impolite not to respond to the original tweet, which is usually made by the blogger in question.

    Facebook, in short, is the scourge of the Internet. I have often been in groups which have decided to do all of their organizing on Facebook, despite my protests that I’m not on Facebook and don’t want to be, and really an e-mail list would be just as easy, and would they like me to set one up. This inevitably leads to my marginalization within the group, as no-one bothers to keep me abreast of the discussions to which I am not party.

    Can you tell I’m upset about this?

  3. Daniel Lamont Avatar
    Daniel Lamont

    I am only an occasional user of Facebook but I know what you mean, Kelvin. And indeed, I never read the comments ‘below the line’ on newspapers like ‘The Guardian’. You offer some useful advice. I read yours and one or two other blogs on a regular basis but don’t always comment. However, I can see that the author of a blog would like some feedback. I would be sad not to have the blogs that I do read because they do give me a sense of what people are thinking and an odd sense of community.

  4. Father Ron Smith Avatar
    Father Ron Smith

    My own contribution to the blogopshere is, I’m afraid, Father Kelvin, limited to comments I make on other people’s blogs (such as ‘Thinking Anglicans’ and ‘Anglican Down Under’ – a local NZ forum; plus my own blog ‘kiwianglo’, where i pluck articles that interest me personally from the web and provide my own commentary. This still interests me, personally, and provides my few readers with information they might not otherwise be bothered to glean for themselves. Like you, I am no longer an avid Facebook fan.

  5. David Campbell Avatar

    Hi Kelvin – thoughtful as ever – and yours is invariably the first blog I turn to each day. That you bring pressing issues to a wider audience and to people who know, or used to know, the church you serve is a great thing. I’m still blogging relatively strongly, but it’s certainly a different blogging experience when work is set in a very different context and especially community from previously, writing these days mainly for myself about things that interest me, although not quite at the address you have in your Blog Roll. http://www.limpingtowardsthesunrise.com is where it’s “all” happening.

    1. Kelvin Avatar

      Thanks David – nice to hear from you. I’ve amended the link.

      I don’t think many people use blogrolls to find blogs these days but whenever I remove it my mother complains…

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