• 12 tips to get people to come to Christmas Services

    Earlier this year, I won a competition. Someone had published a new plugin for WordPress that allows you to fairly easily publish google maps with your own points of interest on them. As a way of promoting the plugin, the competition was to offer a year’s license to the top 20 people who came up with an idea for using it. My idea (which wasn’t really rocket science) was to use it to build a map of where Christmas services are taking place. I won one of the licenses with this suggestion.

    I remembered that this week and decided that I’d better make good on my competition entry. I downloaded the plugin and started to build a map of the services that are taking place in this diocese on Christmas Eve and Christmas Day this year according to the data that I could find available on those churches’ websites. You can find the map at the bottom of this post.

    Having taken a look around the websites of the churches in the diocese, there’s a few things that I think are worth saying.

    The truth is, there are hundreds of people who are going to be using the internet (often through their mobile phones) this week to try to find Christmas services to attend. This is the time of year when people are most likely to just want to attend church. People will just turn up. If they like what they discover, they are likely to turn up again next year. Or even next Sunday. It is the primary time when people will be predisposed to turn up to church. If we do care about mission, then this week matters hugely and as always, the three big mission themes that so often get ignored (worship, web and welcome) are absolutely key.

    Here’s a few tips for getting people to come to church at Christmas using the internet

    1 – Put your Christmas Services on your website.
    2 – Put the details on the front page either with an obvious link that says “Christmas Services” or right there, right on the front page itself.
    3 – Put the address of the church, with a full postcode right on there too so that people can use sat-nav technology to find the church.
    4 – As our Lord said, “Don’t hide your light under a bushel pdf”. If you put the details in a pdf and upload that to your website, far fewer people will see them. Similarly with making pretty graphics of your Christmas services. The reason this doesn’t work without plain text is that search engines like google can’t see your Christmas services and lots of other people will never find the details either. Oh, and flash based websites are so last century. Don’t. Just don’t.
    5 – This year at Christmas take some nice, good quality photographs of the church when it is decorated so that you can use the pics online next year, if not this year. Try to include pics with people in them. You want either close ups of the crib/decorations or pics of people with Christmas Trees in the background – that kind of thing. You don’t want pics of an empty church.
    6 – If you use social media then link to it from your website and link to your website from your social media stream.
    7 – Use social media. Just use it.
    8 – Remember that people out there make their judgements on what they see online and not what you know to be happening. You can have the best all singing, all dancing children’s service in Christendom but if there’s nothing about it online people will say, “What a shame that the church doesn’t do things for children at Christmas, where shall we go instead?”
    9 – If your website doesn’t work on a mobile then start to plan for next Christmas by upgrading it as soon as possible. More people search for information using mobile devices than desktop computers now and it is only going to rise. Easiest way of doing this is a website built with a content management system like WordPress running a responsive theme. Responsive means that the theme adjusts to the size of the screen that people are looking at it on. It matters very much indeed now as Google will rank pages lower if they are not responsive.
    10 – Make a new year’s resolution to learn something about Search Engine Optimisation. Sounds technical but isn’t really – just means that you have a website organised so that those search engines can point more people towards your website when they search for things. Again, WordPress is a good answer along with an SEO plugin such as the one published by Yoast.
    11 – Remember that people search using their own words and not your words. Don’t expect people looking for “Christmas Services” to click on “diary”, “lectionary”, “events” or “calendar”. Again, don’t hide your information but bring it right out into the open.
    12 – Remember that your website is primarily for people who don’t come to church and that they are actually already reading it. Yes, really.

    Now, on to the map.

    It is colour coded. Those churches in red had their Christmas Services easily available on or from their front page. Those with purple markers had the information available but it took some work to find it. Those in blue had websites with no Christmas info that I could find. Those in yellow were churches where I couldn’t find a website at all.

    There will be gaps and mistakes – I did this fairly quickly last night. I’d be very happy to include information that is missing if anyone wants to drop me a line. If you do want an update, tell me gently – and remember just because information doesn’t appear here it doesn’t mean that nothing is happening. It just means that I couldn’t find the information – and that’s the point. If I couldn’t find it easily then the chances are lots of people won’t find it.

    [google_maps id=”14760″]

    My very grateful thanks to Chris Lema for running the original competition that brought me the Maps Builder Pro plugin and to Matt Cromwell for releasing it. It is fantastic. I wish there were a lifetime access deal for purchasing it as I happen to hate annual subscription licenses but apart from that, this is one sophisticated mapping plugin that is very easy to use and there’s a ton of things I can think of doing with it.

    UPDATE – 18 December 2015
    There have been a couple of updates since the map was originally published.
    All Saints’, Bearsden get a Red Pin of Righteousness – I had been looking at a version of their previous website though how I accessed it, I’ve now no idea.
    St Oswald’s, Maybole get a Red Pin of Righteousness – They’ve moved the details of their Christmas services out of a jpg file and into plain text.
    St Bride’s, Hyndland get a Red Pin of Righteousness – They’ve now got their Christmas Services right on the front page.
    St Augustine’s, Dumbarton move up to a Purple Pin of Plausability – their details are there but it still takes a bit of work to find them.

11 responses to “Providence and Vocation for Liberals in Public Life”

  1. David Evans Avatar
    David Evans

    I was one of the Lib Dems who did foresee the calamity in 2015 and actively campaigned to get the party to change leader – after 2011, 2012, 2013 and 2014 it wasn’t difficult for anyone to see, but it was difficult for many nice Lib Dems to own up to the fact that they had allowed it to happen. I failed, but I don’t think it was part of anyone’s plan that I did (except possibly Ryan Coetzee and a few other true believers).

    There’s a lot in your points I can agree with, particularly regarding the naivety of referring to God’s plan, when many Christian’s have a view that his/hers/its plan is to let us get on with it and find our own way to salvation. However, the most interesting question is when you say “The trouble is, these are not side issues, these are my rights.” Do you really mean that you have the right to force someone else to marry you who doesn’t want to and believes it is wrong, even though you have the right to and can get someone else to do the same job for you? Do individuals have the right to insist on being married by the registrar of their choice, or just the right to get married? Are you not perhaps just a bit assuming that your tree is that bit taller than the other guy’s?

    1. Kelvin Avatar

      I think that people should be able to expect individual people who represent the state not to discriminate against them in any of the protected categories. I think that the equal rights tree is bigger than my tree and the registrar’s tree.

      I don’t claim that individuals should be able to force registrars of their choice to marry them, not least because I don’t think it is a very real question – few people want to be married by someone who doesn’t want them to be married. I do think that local authorities have not simply the right but the duty to remove public officials who can’t serve every member of the public due to their personal prejudices.

      1. David Evans Avatar
        David Evans

        I think you are rather changing your ground here from your original piece. You started with “The trouble is, these are not side issues, these are my rights.”

        You have now moved onto “I think that people should be able to expect individual people who represent the state not to discriminate against them in any of the protected categories.” So we now have a right to expect, but only against a person who works in the public sector, and even if it is against that person’s conscience and only if you are in a specially protected category.

        It gets even more tenuous then as you accept when you then say “I don’t claim that individuals should be able to force registrars of their choice to marry them.” So the right is not to a person wanting to be married at all.

        Finally we get “I do think that local authorities have not simply the right but the duty to remove public officials who can’t serve every member of the public due to their personal prejudices.” So the right is not to an individual at all, so definitely not “your rights” but to a public sector organisation. Hardly a human right, more of an employer’s right by your own statements.

        I rather think that your equal rights tree, however high you think it is, has decidedly peculiar roots.

        1. Graham Evans Avatar
          Graham Evans

          David, I thought most liberals accepted the view that in the provision of services to the general public, whether provided by the public sector or private sector, a policy of non-discrimination was an essential ingredient of a progressive society. I accept that there is a notable exception to this rule in terms of the provision of abortion, but this arises from the broad range of medical procedures undertaken by one type of doctor or another. Surgeons are specialised medical practitioners, as are nurses who assist them, so it is most unlikely then anyone who opposed abortion on conscience grounds would actually be faced with having to refuse to conduct an abortion. The provision of most services to the general public is also a specialist activity, and no-one forces people to engage in any particular activity. The idea that a registrar should be able to opt out of undertaking a civil gay marriage represents the thin edge of a dangerous wedge. If such people wish to opt out of doing so, then they should act as part of a religious community, such as a deacon in Anglican Church, which has the legal power to conduct religious marriages, are still recognised by the State.

          1. David Evans Avatar
            David Evans

            Quite simply Graham I disagree with your view that this is a level of discrimination in the provision of a public service of anything like the scale you imply makes it essential that every individual has to comply with it. The “go with it or get out” philosophy demanded of the state by so many in pursuit of their personal view of their rights is to my mind a greater threat to liberty than the fact that Fred or Freda don’t agree with something and don’t want to do it but George, Georgina, Harry, Harriette etc etc etc etc can do it instead. Ultimately you aren’t stopping someone from exercising their right; you are preventing someone from imposing their requirement on someone else.

            However, I note Kelvin hasn’t responded to my substantive point and I await that with interest.

  2. Iain Brodie Browne Avatar
    Iain Brodie Browne

    Firstly thank you for your posting.
    I have been expressing my concern elsewhere that the main voices we have heard in the debate about Tim’s faith have been firstly from those who think that it wholly a private matter and because his opinions are sincerely held and are derived from his faith the rest of us should back off and secondly those who seem to imply that having a religious faith at all is a negative factor. Until your contribution I am not aware that anyone has directly addressed the issue from different Christian understanding.
    I cut my political teeth at the end of the 1960s opposing the all ‘white’ rugby and cricket tours from South Africa. The dominant voices from the churches were from Trevor Huddleston and David Sheppard. They effectively contested the assertions of those who told us (and they did) that apartheid was part of God’s plan.
    Earlier in that decade Michael Ramsey spoke up clearly in support of what was then called homosexual law reform. David Steel, who pushed through the 1967 Act did so at a time when he was regularly introducing Songs of Praise.
    I regret that equal marriage and the removal of other discriminations against gay people –including the issue you raise about Registrars- have not been as effectively championed by Christians as those earlier reforms. It is fair to say that in the minds of those who you describe as ‘decent people in society’ Christians are seen as opposing these reforms. The priority for the churches appears to be to gain protection for those who oppose such reforms. Imagine if that had been the approach to apartheid.
    My own experience gives me hope that things are changing. Our local church got a new vicar who immediately began to pray for the defeat of the Equal Marriage legislation, got up petitions and lobbied. His views on women priests were no more in tune with ‘decent society’. In common with many churches these matters had not really been properly discussed. It was heartening how many members did openly contest his views and a significant portion of the congregation felt so strongly the eventually relocated to other churches. There is a good deal more support for liberal values amongst church goers than is popularly conceived.

    My view is much the same as expressed in the Independent’s editorial this morning which endorsed Tim but added the rider that : ‘It will be for Mr Farron to make clear to party members, the public at large, and this newspaper, that his faith can indeed be reconciled with a liberal view on matters of birth, marriage and death.’ If faith is the opposite of certainty then I have enough to believe that can be achieved but if would be of assistance not only to Tim but to others struggling to reconcile their faith with liberal views if more church leaders provide a Christian narrative as effectively as did Michael Ramsey and Trevor Huddleston did in their day.

    http://birkdalefocus.blogspot.co.uk/2015/06/influencial-divine-former-libdem-ppc.html

  3. Andy Avatar
    Andy

    Personally, as a non-Christian, I find the attack on Tim Farron’s Christian faith distasteful, even disturbing. With the issue of gay marriage, something I wholly support, it is clear to me that Farron was trying to protect freedom of religious thought whilst also legislating for LGBT equality. There is nothing illiberal about that. Freedom of religion is one of the most fundamental human rights, and something liberals should defend. Any definition of liberalism which does not include freedom of conscience, is one I have no interest in supporting.

    1. Kelvin Avatar

      Thanks for commenting, Andy.

      I’m not aware of people attacking Tim Farron’s faith. I am aware of people questioning whether someone who apparently has anti-gay views is an appropriate person to represent the Lib Dems as leader.

      When it comes to the vote about the registrars, that can either be interpreted as defending religious thought or as defending discrimination. I come to the latter view because if I substitute a couple who are gay for a couple being say mixed race (something many people would once have objected to on religious grounds) then I see clear discrimination at work.

      It is a strange day when people are arguing (as some are) that the leader of the Liberal Democrats has the right to hold distasteful views about gay people in private so long as he defends their rights in public. He does have that right but not the right to be taken seriously as well.

      1. David Evans Avatar
        David Evans

        Sadly there have been many who have been attacking Tim’s faith, some directly and some more with disdain. Comments such as listening to his sky fairy are not uncommon. Also portraying his views as apparently anti-gay are without doubt over egging it massively as opposed to the simple fact that as a liberals we should all have views which take into account the “balance of fundamental values of liberty, equality and community” and that this inevitably leads to differences of judgement on lots of individual issues, but do not undermine the fundamental decency and liberalism of many people like Tim, who have proved it over a great many years.

  4. David Evans Avatar
    David Evans

    Kelvin,

    It is a great disappointment to me that you have not come back to me with any further reasoning in response to my post on 30 June 02:19. Have you changed your views, reinforced them with new vigour or simply moved on?

    1. Graham Evans Avatar
      Graham Evans

      David, perhaps you could clarify what your substantive point is. Having reread the whole thread it’s certainly not clear to me.

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