What is in Kelvin's Head?

  • 8 Things the Churches Could Learn From the collapse of HMV

    I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

    There was a discussion on the wireless just now about it all which included an analysis which went something like this:

    The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

    You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

    Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

    The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

    Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:

    • Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
    • Recognise that this is not the future this is now. And it isn’t just for the young people either.
    • If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
    • Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
    • Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
    • Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
    • Believe that relationship matters. You have one with me if you are reading this. Go figure.
    • Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
    , , , ,

24 responses to “Good Vicar, Bad Vicar”

  1. Josh Avatar
    Josh

    Being a good vicar to stony, unreceptive hearts might require a pickaxe to reveal gemstones within. It must be tough to minister to jerks and meanies, no? We lose faith in people easily – I certainly do. But a good vicar – a loving parent – doesn’t give on up one’s children.

    A good vicar might depend on the eye of the beholder. Whether you believe vicars and congregations are intrinsically good or evil might get you called a Pelagian or an Augustinian depending on who you ask. Faith in the work of a vicar or the reception of the congregation depends on good faith and co-operation – what then do we place our faith in? Hardly Protestant thinking, when faith is dependent on work, manifestation, and epiphany. A bad vicar might be sent to good people. A good vicar might be sent to bad people. Whether a vicar or congregation is subjectively or objectively good is a difficult question to answer.

    It is then that I prefer to see both the vicar and congregation not as “good” or “bad” but rather as equally “beloved”. However large the congregation, or even the vicar’s skill shouldn’t matter then. But that raises the question: Who then do we love if we are so beloved by God? Perhaps love might be the answer. A vicar and congregation who sees and knows themselves as equally and lavishly beloved of God will love each other. Love makes congregations meaningful and precious, no matter how small they might be.

    Reply
  2. Josh Avatar
    Josh

    And if I might add to my previous comment – And love also makes vicars meaningful and precious, no matter how small the congregation might be.

    Reply
  3. Rosemary Hannah Avatar
    Rosemary Hannah

    Yes – things which make the practicalities of small congregations include:
    the laity in most senior positions find it hard to see the inclusive love of God and to see the value of prayer and spiritual exercises, a shortage of laity with administrative abilities, a tiny handful of parishioners prepared to insist on unhelpful things all the time (the oldest liturgies every week, the kind of behaviour small children cannot sustain all service long, particular dress in those at church on Sunday to name but a tiny selection). In a larger church these things can be contained (one nasty comment for lady x outweighed by five or six lovely ones or simply finding somebody to be treasurer who can cope with the job). In a small church, however good the vicar, the nasty comment carries more weight, and the sorting out of the finances may take days of clergy effort. It is always hard to get from a tiny congregation to a large one.

    That said, I have sat through sermons so mind-numbingly boring and inappropriate that I have actually moved to another church.

    Reply
  4. Paul Waddington Avatar
    Paul Waddington

    If one looks at the larger picture, the Archbishop’s optimism seems misplaced.

    According to the 1851 census, about five million people attended a Church of England service on the census day (a Sunday). The population of England and Wales at the time was about 17 million. These are round figures and I know that there were difficulties with the religious census, but they are good enough to demonstrate my point. Roughly speaking, about 30% of the population attended a CofE that Sunday.

    Recently published figures estimate average Sunday attendance at CofE churches at about 900,000. That is about 2% of the population of England. Wales is now excluded.

    So taking the long view, the trend is rather depressing for the CofE. Compared with 1851, fourteen out of fifteen no longer attend church regularly.

    As an aside, the 1851 census indicated a church attendance for Catholics of about 350,000. That is about 2% of the population. I understand that the current figure is very similar for Mass attendance is also around 900,000 or 2% of the population.

    Other recent research has indicated that the age range of CofE congregations is skewed towards the upper end. Certainly in my local parish, it is unusual to see anyone under the age of 60. I do wonder how many there will be in, say, 15 years time.

    Reply
    1. Kelvin Avatar
      Kelvin

      Thanks Paul – I find that bishops generally tend to accentuate the positive when it comes to thinking about numbers in church. Whether that is because they only go to events that are comparatively well attended or whether it is actually because it is their job to be upbeat about possibilities is not clear to me.

      Reply
  5. Pam Avatar
    Pam

    It is complicated – ‘good’ and ‘bad’ – poor adjectives. The rector is the leader of the congregation and needs support and trust. But, I think, no longer is the vicar held in such esteem as not to have to earn that support and trust. A good thing, mostly. Churches grow for all sorts of reasons – the level of involvement with non-believers, a prominent noticeboard and outstanding bikke and slice-makers all help.

    Reply

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