What is in Kelvin's Head?

  • 8 Things the Churches Could Learn From the collapse of HMV

    I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

    There was a discussion on the wireless just now about it all which included an analysis which went something like this:

    The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

    You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

    Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

    The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

    Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:

    • Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
    • Recognise that this is not the future this is now. And it isn’t just for the young people either.
    • If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
    • Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
    • Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
    • Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
    • Believe that relationship matters. You have one with me if you are reading this. Go figure.
    • Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
    , , , ,

10 responses to “So, let me get this right…”

  1. Andrew Page Avatar
    Andrew Page

    I think you have understood if correctly (or at least as fully as it can be understood).

    This just shows how confused the church has become, or how keen it is to tie itself into the proverbial knots to appease both progressives and traditionalists.

    Either way, this position is both absurd and intellectually unsustainable.

    Reply
  2. Kirstin Avatar
    Kirstin

    Kelvin can I ask what submissions you are referring to, is there a new one?

    Reply
  3. Joan H Craig Avatar
    Joan H Craig

    I think that, once marriage law is passed, current civil partnerships can convert to marriage by filling form, etc. Don’t think they said what happens if the couple want a religious marriage – or did I miss that?
    If our churches persist in saying no to marriage, wouldn’t it be better to do the blessing after they’ve converted their civil status – as in some countries where every marriage is a civil ceremony, and any religious service is done afterwards
    I hope everyone has completed the most recent consultation paper

    Reply
  4. Rhea Avatar
    Rhea

    I think that the church wants to have its cake and eat it too. It wants everyone to be happy, and this is probably the best way that it knows to do this.

    Is it ridiculous? Of course.

    Reply
  5. Kelvin Holdsworth Avatar
    Kelvin Holdsworth

    There is to be a new one. I’ve not seen it. I understand that the position that the Faith and Order Board is holding to is that “church teaching” is what Canon 31 says – that and nothing else and therefore we are doctrinally against change.

    Is that not the case?

    Reply
    1. kelvin Avatar
      kelvin

      So far as I understand it, the SEC has not moved in its position since the first response at all.

      The first response included this:
      Question 10: Do you agree that the law in Scotland should be changed to allow same sex marriage?
      The Canons of the Scottish Episcopal Church (Canon 31) state that the doctrine of the Church is that marriage is ‘a physical, spiritual and mystical union of one man and one woman created by their mutual consent of heart, mind and will thereto, and as a holy and lifelong estate instituted of God’. In the light of that Canon, there is no current basis for agreeing that the law should be changed to view marriage as possible between two people of the same sex.

      Reply
    2. Kirstin Avatar
      Kirstin

      The SEC’s last response was in line with what the current law was, indeed still is, this consultation asks a very different question. To which the answer ‘well it isn’t legal, so we can’t say’, (I paraphrase) can’t be the answer this time, can it?
      Of course Canon 31 also states it is a “lifelong estate” but had clause 4 added at a later date to allow for divorce and remarriage.

      Reply
  6. Rev David Coleman Avatar
    Rev David Coleman

    I was watching the evidence to the Westminster parliamentary committees the other day. In all these things, even from churches which are prepared to be tentatively in favour, or declining to be opposed, what is missing from all the evidence is the human experience of joy and delight that actually characterises a true and good wedding, of any combination of partners. How can we get across the compelling and converting happiness when processes take the form they do?

    Reply
  7. Rosemary Hannah Avatar
    Rosemary Hannah

    Is there any way of getting hold of the board – of ordinary church members getting hold of it and making it listen?? I mean I know my approach tends to lack in subtlety what it makes up for in directness, but then, well, it is very direct.

    Reply
  8. Kimberly Avatar
    Kimberly

    Rosemary, of all the many beautiful sentences you have written, that is the very very best.

    Reply

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