What is in Kelvin's Head?

8 Things the Churches Could Learn From the collapse of HMV

15/01/2013
I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

There was a discussion on the wireless just now about it all which included an analysis which went something like this:

The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:
- Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
- Recognise that this is not the future this is now. And it isn’t just for the young people either.
- If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
- Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
- Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
- Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
- Believe that relationship matters. You have one with me if you are reading this. Go figure.
- Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
churches, HMV, internet, online presence, web

25 responses to “Same-Sex Marriage Consultation Responses”

Rosemary Hannah

07/12/2011

I was so proud to be a member of St Mary’s when I read this, especially as I knew that for some vestry members it was very contentious issue. It is so good we can have strong views and hold together despite them. It is also good to know that we are unafraid to actually say something – something real.

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Lallands Peat Worrier

07/12/2011

Your last point on the situation vis-a-vis transgendered people is well made, though would require the Gender Recognition Act of 2004 to be revisited and amended, since it is that (which is, admittedly, propped up by the current definition of marriage) which requires the dissolution of marriages and civil partnerships where one partner’s gender is legally changed. That being the case, we can’t eliminate the potential injustice to transgendered people you refer too without updating the legislation on civil partnerships alongside changes to marriage. I enlarged somewhat on that point here:

http://lallandspeatworrier.blogspot.com/2011/11/in-defence-of-degendering-civil.html

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Duncan Hannah

07/12/2011

It is heart-warming to read this. It is the compassionate side to Christianity that can be seen too infrequently. It does make me proud, to be even vaguely associated with the Episcopal church, reading something so positive regarding same sex marriage. It speaks volumes for St. Mary’s that the vestry as a whole produced this response.

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Elizabeth

08/12/2011

I echo Rosemary’s comment. It’s a good day for St Mary’s.

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william

08/12/2011

It is understandable that ‘pride/heart warming’ feelings have taken over in St Mary’s this week among those who genuinely believe that they are advancing equality etc and so offering more fulfilling days for those who engage in homosexual activities.
The silence of another perspective which lies behind Rosemary’s statement [for a spectrum on this issue exists in every christian church, albeit not so wide as in society in general] “for some vestry members it was very contentious issue” suggests that it doesn’t seem to be what one does in St Mary’s,namely, to express openly[at least in this blog], any serious concerns about the trajectory being pursued. Or any concern that the approach being followed may be incurring God’s displeasure, and may be leading many well meaning members to find themselves under God’s judgement.
Surely in any christian church one cannot just assume or have a settled conviction that such a God is not the God with whom we have to do. If that is the only view that is espoused at St Mary’s then again is that because the opprobrium which would follow [as this comment will produce] is too powerful to withstand.
As in CoS I recognise that the Episcopal hierarchy are representing the broader view, and St Mary’s own statement recognises another understanding – but this blog is not yet exhibiting that balance, hence my encouragements to another outlook to make known its thinking to the world.
Let me add, however, that the aim of such an encouragement is not simply to expose diversity, rather it is to encourage genuine biblical dialogue, so that the christian church may exhibit to the world the mind of its King and Head, the Lord Jesus Christ.
The apostle Paul, quoting earlier prophets in Israel, had to say of those who were known in the ancient world as God’s people that the name of God was being blasphemed among the Gentiles because of their hypocritical behaviour.

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1. kelvin
  
  08/12/2011
  
  William – can I suggest that you simply read this blog post a little more carefully. You seem to be missing the point of what the Vestry has said.
  
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2. Ryan
  
  08/12/2011
  
  Do only Christians get married William? Of course not. Do only anti-gay Christians have an interest in getting married? Again, of course not. I’d imagine also that St.Mary’s vision statement shares some of your theological language and is considerably grander (in the best sense) and less dehumanising than ” offering more fulfilling days for those who engage in homosexual activities.” (which frankly sounds more suitable for a 70s-based STD clinic) . Your attempted contrast between the “biblical” view and the mere “broader” (and presumably broad for broad’s sake?) alternative understanding of relevant opinion is absurd.
  
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3. Rosemary Hannah
  
  08/12/2011
  
  You know, William, Kelvin is being just too nice. (Words he never thought he would see me write, those). The whole point is that the Vestry has recorded that there was more than one opinion among it members, and recorded both or all sides, and yet put forward the majority view. The point is that mature people can disagree, and still respect each other, still further the views which they do not share.
  
  Gay people marry for the same reasons that straight people do – they love each other. Ad yes, you are right – it is more fulfilling to live with somebody you love rather than to meet them for brief, clandestine moments. I wish I could be sure you will be able to understand why – the reason is that it is hard to live with somebody, and to keep putting their needs and interests first. It is a whole heap easier to live alone, and have cornflakes for tea if that is what you want, and not have anybody else to consider, but just casual sex if you fancy it. Only, that way one tends not to grow up very much. Go figure. And go spot the links between paragraphs one and two of this little post.
  
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william

09/12/2011

Rosemary, Kelvin is always nice, and even when we don’t agree, not only can we respect one another but love one another enough so that we would want to take each other’s thinking forward together as we seek to approximate to the mind of Christ. Didn’t Paul set that paradigm before us in his epistle to the Romans?
That’s the nature, indeed the purpose of us together forming the body which is the church of Jesus Christ – a living organism united by the same Holy Spirit.
“Gay people marry for the same reasons that straight people do ”
There’s a statement which needs not only explication of at least four of its terms, but more particularly exploration of its intent – and that’s the matter that was not being explored in this current blog theme of ‘heart warming’ contentment.
I am not calling for people to be direspectful of those with whom they ‘disagree’, or of the majority perception in St Mary’s of ‘same sex relationships’, but for robust biblical dialogue – but nobody seems to feel free, in the present regime there, to identify with any other perspective than the ‘majority’ one espoused in St Mary’s Response.
Maybe it’s because Kelvin is too nice!

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1. kelvin
  
  09/12/2011
  
  I think you will find William that quite a lot of people are attracted to St Mary’s because they find it to be a church where the kind of pseudo-biblical judgementalism that you advocate is almost entirely absent, even when we are discussing things where we have clear differences of view. It just isn’t how people behave here. I’m guessing that folk here would generally find that positive rather than negative. There are plenty of churches where people behave in the kind of manner that you seem to want to impose from afar on St Mary’s. The truth is, people here just don’t behave like that.
  
  That’s what the deal is, you see. That’s one of the reasons people turn up.
  
  That’s why we are growing too.
  
  Though I fit into that ethos rather well, for once in my life I can say with all honesty: “It isn’t all about me.”
  
  It is who we are.
  
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2. Beth
  
  09/12/2011
  
  This is part of what I wrote to one member of the Vestry prior to that response coming out: “I think that part of what makes us an inclusive church and something that we as a church do tend to be quite good at, not just on this topic but on most topics, is that we don’t always agree with each other and that we do always make room for one another’s opinions.”
  
  William, as you seem to be reading only what you want to read, let me spell this out:
  
  The Vestry response to the question on same sex marriage contains an introductory paragraph explaining that there are differing views on this within St Mary’s. It then spends 77 words explaining the views of those in favour of same-sex marriage, and 101 words explaining the views of those who are not in favour of same-sex marriage.
  
  I do not understand how you can possibly read that in such a way as to think that only one view is expressed in the response or interpret it to mean that nobody within St Mary’s feels free to express differing opinions.
  
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  1. william
    
    09/12/2011
    
    Beth, I never had any doubt about the Vestry consultations, as Rosemary indicated – nor did I fail to recognise the differing views incorporated within St Mary’s Response –
    [ my blog 8 Dec “St Maryâ€™s own statement recognises another understanding “].
    I was responding to this blog theme of “heart warming/ pride” which initially and is right up to your comment not exploring the view held by the majority in the christian church – even the Scottish Episcopal Church – that the bible may not sustain a ‘revisionist trajectory’, to use Church of Scotland language.
    
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    1. kelvin
      
      09/12/2011
      
      yawn
      
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  2. Ryan
    
    09/12/2011
    
    William:
    
    That would be the same Scottish Episcopal Church that, back in 2005, said it had no problem with gay people (and no, not only the celibate kind) being clergy? And that in all of Glasgow has precisely one church that beats the anti-gay drum in the manner you’d deem biblical? And of course, one hopes that you are busy informing said anti-gay churches that really ought to listen to the voices of gay people in the interests of “balance”.
    
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    1. kelvin
      
      09/12/2011
      
      Ryan, where exactly does one get an anti-gay drum? Do they come from anti-gay drum shops?
      
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  3. Beth
    
    09/12/2011
    
    William, you are contradicting yourself.
    
    You did allude to the fact that the St Mary’s response recognises a ‘different understanding’, but the way you have written that sentence suggests (to me) that you’re saying that the St Mary’s response is different to that of the SEC hierarchy. You have elsewhere in this thread said that “nobody seems to feel free under the present regime [at St Mary’s] to identify with any perspective other than the ‘majority’ one espoused in the Vestry response”, that “some views are not expressed too openly at St Mary’s”, and that “it doesnâ€™t seem to be what one does in St Maryâ€™s, namely, to express openly any serious concerns about the trajectory being pursued”. The point that I am trying to make is that, contrary to what you have said here, various members of the congregation identify with perspectives that disagree with the Scottish Government proposals, they have expressed these views openly, and their opinions have been incorporated into the Vestry response.
    
    Perhaps part of the issue is that you seem to be having trouble differentating between this blog and St Mary’s and therefore trouble understanding that there is a difference (an enormous chasm of a difference, in fact) between the expression of one’s views on a personal blog and the dictatorial imposition of those views on one’s cathedral.
    
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william

09/12/2011

Kelvin, I think you’ve just exposed why some views are not expresed too openly at St Mary’s – the ethos implies that such thinking is “pseudo-biblical judgementalism”
And even the unwritten assumption “Thatâ€™s what the deal is, you see”
I am not trying to ‘impose’ anything in St Mary’s from afar, but it would seem you certainly are.
The fact that numbers are growing – I wonder why you chose to enter that fact? – as you well know, proves nothing, albeit I’m encouraged to hear that any church has an increasing attendance these days.
Every blessing.

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1. Rosemary Hannah
  
  09/12/2011
  
  What you need to do william is to come and worship at St Mary’s – where you will find a warm welcome and an un-cowed congregation loudly expressing all of its views very openly. I don’t think imposing views is something Kelvin is much tempted to – but if he was I would advise him to find another congregation on which to do it. However, you will also find a lot of gay people. People know we have gay as well as straight clergy, and that means gay people know they will be welcomed there and not looked-down-on. Since that assurance is a moderately uncommon thing, we attract gay Christians. And it is, by and large, a very liberally-minded congregation. It means that somebody like me can worship there and know that I am not going to be harangued or looked-down-on for my views either, or find I am alone in openly expressing my views, which is exhausting. And not just views on equal marriage. I was made to feel criminal in another church for disliking one particular theory of atonement, and by the priest too. This freedom to think and argue is the very thing that makes it a congregation likely to hold views closer to Kelvin’s than to yours.
  
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  1. kelvin
    
    09/12/2011
    
    Ooh, that reminds me, Fr Vice Provost did a workshop on atonement theories the other night that sounded really good. I think he described it to me as an Atonement Supermarket – several different theories all laid out in the room and people invited to position themselves in the room according to what theory or theories attracted them most. Excellent idea – worth repeating, I think.
    
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  2. Rosemary Hannah
    
    09/12/2011
    
    It seems I can’t reply to your reply to my reply. OOOh – no wonder I love St M’s – you will be intuitively there before me when I say I am not great on cosmic child abuse.
    
    Reply
2. kelvin
  
  09/12/2011
  
  Threaded comments only go two deep I think.
  
  I’m not surprised by you saying that at all. I’m very much attracted by a palatte of atonement theories though.
  
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Ryan

09/12/2011

I gather that they’re impossible to get a proper rhythm from, thereby frustrating the gays and their inate fabulous dancing skills 😉

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Pam R

10/12/2011

I was at the Atonement Supermarket on Wednesday night and it was fabulous. Definitely worth repeating.

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1. PamB
  
  10/12/2011
  
  Was there any dancing?
  
  Reply
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11/12/2011

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