What is in Kelvin's Head?

8 Things the Churches Could Learn From the collapse of HMV

15/01/2013
I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

There was a discussion on the wireless just now about it all which included an analysis which went something like this:

The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:
- Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
- Recognise that this is not the future this is now. And it isn’t just for the young people either.
- If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
- Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
- Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
- Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
- Believe that relationship matters. You have one with me if you are reading this. Go figure.
- Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
churches, HMV, internet, online presence, web

19 responses to “Grace Received: communion on the battlefield”

robert e lewis

19/04/2020

RE “Spiritual Communion”–This prayer has been used in one form or another of late in various instances, including the Easter Sunday service at the National Cathedral.

My Jesus, I believe that you are truly present in the Blessed Sacrament of the Altar. I desire to offer you praise and thanksgiving as I proclaim your resurrection. I love you above all things, and long for you in my soul. Since I cannot receive you in the Sacrament of your Body and Blood, come spiritually into my heart. Cleanse and strengthen me with your grace, Lord Jesus, and let me never be separated from you. May I live in you, and you in me, in this life and in the life to come. Amen .

I detest this prayer. It is smarmy, dorky, and focused on ME ME ME. There must be something better that we can come up with in this unprecedented moment when we cannot gather for Eucharist.

As an alternative I have created this prayer (well, not “created,” but rather pieced together using phrases and motifs from the BCP and A New Zealand Prayer Book), which I offer as a starting point for dicsussion.

it has echoes of the sursum corda and the sanctus
it is WE language (not ME language)
it expresses both our fear and our hope
it points to working together to end our exile.
it includes the key phrase “receive into our hearts by faith”

Lord, the door of your church is locked.

We are not able to gather around your table;
we are not able to share your peace.
We are anxious and afraid.

Nevertheless, we lift up our hearts,
we join with angels and archangels
and all the company of heaven
as we proclaim you holy
and receive you into our hearts by faith.

Strengthen our love for you.
Give us patience and hope,
and help us work together with all your faithful people,
that we may restore health and wholeness to one another
and to all your creation.
Through Christ our Savior, Amen.

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Father Ron Smith

20/04/2020

There will come a time – we are told in a certain Christian hymn: “When Sacraments shall cease” In the meantime, Jesus told his disciples that they were to “Do this to remember me”. In saying that, I’m pretty sure that Jesus meant that we were to gather together (whether in the body, corporately, or – in todays’s situation – possibly over the ether of the Internet – to re-member Him.

Having been given the Spirit of Christ in our Baptism, we are told that the Holy spirit now lives within us. Teilhard de Chardin, when faced with the prospect of celebrating Mass with neither bread not wine to hand, asked God to “be my bread and wine for today”. He believed that he was receving Christ sacramentally in that moment. Knowing that God is much great than our understanding of God, can we not believe that God will feed us sacramentally when our hearts are actually open to receive Him? “I will never leave you” said Jesus. Do we really believe Him in this time of extraordinary need?

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David Wood

20/04/2020

A typically helpful and generous reflection, Kelvin, thank you.

Thanks to you too Robert, for your simple and elegant prayer suggestion, which will hopefully replace that narcissistic rubbish.

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Anne Wyllie

05/05/2020

Thank you Kelvin for your helpful and thought-provoking reflection and questions. As a lay member of the Scottish Episcopal Church, I am following the current guidance from our College of Bishops and making ‘spiritual communion’ instead of partaking of bread and wine whenever I join in an online SEC Eucharistic Service. As a member also of the Church of Scotland, I gladly accept the invitation from Ministers in the Church of Scotland and other churches in the Reformed tradition to set apart a portion of bread and wine in order to receive it during an online Communion Service conducted by such a Minister. Do I feel more nourished by one of these acts of worship rather than the other? Actually, so far, no: I value both traditions and am grateful to belong to both.

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Rev. Lewis G. Walker

05/05/2020

And what exactly is the purpose of an article which is all to do with senseless sensationalism and nothing to do with good an sound Theology?… This is the sort of nonsensical gibberish I expect to find the Sun Newspaper, or the Daily Mail, or the Express… They all make a living out of hysterical spectacle passing as “journalism”!

What is the main objective of an article like this?… I have no idea! Irresponsible scaremongering certainly springs to mind, along with disbelief. What happened to Faith?

This is not a matter of public relations, Earthly Humanism, or marketing. And this is NOT the place, the time or the subject matter for senseless speculation of utmost gravity!

This is the MOST HOLY SACRAMENT OF THE EUCHARIST, the Body and Blood of Our Lord Jesus Christ, instituted by Him at the Last Supper, with a simple and straight forward request: DO THIS IN MEMORY OF ME.
For 2020 years Christendom has honoured that promise, through and through, amid endless wars, plagues, sieges, catastrophes in Europe and elsewhere and terrible tragedies such as World Wars 1 and 2, persecutions, and even evil, demonic dictatorships such as the Soviet Union and China.
Despite all that, Our Lord Jesus Christ emerges, always radiant, always loving, always REAL and PRESENT, a magnet of the Christian Faith, the ultimate catalyst of the New and Eternal Covenant, declared at every Holy Mass during the Canon, at the Elevation.

COVID-19 is no different than any other calamity the miserable History of Humanity has landed on our doorstep. And as before in 2020 years of Christian History, Our Lord Jesus Christ shall rise again, because we shall raise HIM again. We shall raise him in churches, and if we are forbidden to do so, we shall raise HIM in the streets, in processions, in Open Air Masses, in the open and in hiding if it needs be. And we shall raise HIM again, in public places and in private homes, in gilded altars and on kitchen tables if it comes to that!

And why?!… Because He promised and so far has never failed us, to fulfil His Mission NEVER TO LEAVE US ALONE, even though He ascended to the Heavens.

So the message for you, and ME, and all others in ALL CHURCHES is simple: Get AWAY from behind the comfort of a screen and a keyboard, put a washed and nicely ironed cassock on, get inside a cotta, grab a stole and get out, celebrate Mass as before. Ring the bells until they drop off the silent towers.

Get organised, invite local brass bands, CELEBRATE the Victory of Resurrection as it should be celebrated. Take the Holy Eucharist in procession from local churches to the Cathedral, stop all the traffic, make a splash, make noise. MAKE A FUSS!

Dying on the Cross for all of us is worth all of that and more, I believe.

Have FAITH! And for goodness sake, blog less, especially when you are bored, it results in train crash articles like this one. Do something else for the Love of God.

Regards.

The Faithful will come, because Love is more powerful than blogs, empty notions, cheap pseudo-debates and all that nonsense.

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