• 8 Things the Churches Could Learn From the collapse of HMV

    I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

    There was a discussion on the wireless just now about it all which included an analysis which went something like this:

    The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

    You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

    Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

    The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

    Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:

    • Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
    • Recognise that this is not the future this is now. And it isn’t just for the young people either.
    • If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
    • Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
    • Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
    • Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
    • Believe that relationship matters. You have one with me if you are reading this. Go figure.
    • Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.

9 responses to “RSA Animations”

  1. annie t Avatar
    annie t

    Fascinating stuff; like watching a (very) animated Paulo Freire! Loved the insight ‘collaboration is the stuff of growth’. Interesting implications for a congregational paradigm for theological education. Thanks Kelvin.

  2. kelvin Avatar

    Yes – I was also reminded of my synod question about TISEC, which I still don’t think I’ve received an adequate answer to, which was something like this: “Is learning through TISEC driven by normalised marking or learning outcomes?”

  3. Kimberly Avatar

    presumably neither, but by the grace of God?

    (‘normal’, ‘outcomes’, and ‘TISEC’ all in the same sentence could lead to much fun. But I suspect I’d head down the via negativa again.)

    1. kelvin Avatar

      The answer that I got was “both” though I’ve never believed that can be possible. I do believe that TISEC at one time or another took on the trappings of each of those learning models, but that is not the same thing at all.

  4. Rosemary Hannah Avatar
    Rosemary Hannah

    Can I gently suggest that the Tisec you love to hate has over the years changes significantly?

  5. kelvin Avatar

    TISEC has always claimed to be changing – in that way it always is the same.

    I do accept that things have changed but have no way of knowing whether they have changed for the better. I still know people whom it appears to suit and I still know people who get distressed by what is done to them within it. In that respect at least, again, it remains the same.

    I’ve said before now that one of the reasons that TISEC is something that still presents unresolved issues for some of us who went through it is that there was never any public accountability within the church over what was done to us. No-one was ever held responsible and even though TISEC itself went through several reviews, the reasons for those reviews being carried out were never transparent.

    I’d still be happy to receive a coherent answer to the question. Incidentally, when I was in TISEC, the answer was clear – it was driven by learning goals and outcomes.

    I was at the General Synod where we voted for TISEC to cease to be a teaching institution. That was a pretty strong decision and one which was enthusiastically celebrated by some. (I went to the celebratory lunch afterwards and some folk came up from England for it). That does make it hard to understand what has happened subsequently.

  6. Rosemary Hannah Avatar
    Rosemary Hannah

    More than it would be appropriate for me as a staff member to answer to, and more than I am the most appropriate person to answer to, educational theory not being my speciality. However, FWIW I can answer to the fact that normalised marking is firmly in place, and that our external examiner is more than happy with the standards our students achieve. Beyond doubt all those who get a diploma from us have achieved the educational equivalent of the first two years of University education.

  7. kelvin Avatar

    Well, this isn’t comparing like with like as the current external examiner acts for an institution (albeit one which may have a financial interest) that had nothing to do with TISEC when I was in it, however, I can say that the external reports on TISEC were always astonishingly good.

    All the more astonishing for those of us who were in TISEC at the time I was, actually.

    It would be interesting to compare the quantifiable academic achievements of Scottish ordinands over time. I’ve a notion that two years of university study falls short of the standards for ordinands which the General Synod was hoping for when it last voted on a report about TISEC.

  8. Rosemary Hannah Avatar
    Rosemary Hannah

    The current external examiner is, it is true, employed; however he is not a member of the qualifying institution. He is a member of another independent academic institution, thereby bringing to his examination direct knowledge of at least three bodies (theirs, ours and his as it were). The work of our students is scrutinised by two markers at Tisec, and each piece of work scrutinised by the external examiner who checks it is achieving the same standards as YSJ. The over-all standard of YSJ is likewise scrutinised to ensure it too is achieving work of the same standard for the same level as other Universities.

    The question of whether standards nationally have risen or fallen is a different question, and harder to ascertain. We may indeed have our own different opinions. But I think it beyond doubt that the general level of the work of Tisec students is the same as the level (qualification for qualification) as the standard of students nation wide. So very much work goes into ensuring this.

    Personally, I would not be prepared to grant a degree in anything involving Biblical studies without knowledge of the Biblical languages. However it is a fact that the Universities now often do this – and indeed even forty years ago it was possible to obtain a M. Theol at St Andrews with only Greek. However regrettable this is, insisting on a full degree will not restore this.

    For those who study for a qualification with Tisec while working, as indeed for those who study with other bodies while working, to achieve two years of degree level study while in a full time job is a considerable achievement. To reach degree standard would take another 18 months I suppose – and that is a decision for the church to take.

    While I would be very sympathetic to the idea of encouraging more students to undertake a full time degree at a University, the funding of such things is a decision for the denomination, not Tisec. To ensure this in the present economic climate would be expensive, and for students who already have personal commitments, not always possible. This is why most English dioceses offer part-time training. The brief for Tisec is to offer a course that those NOT taking a full-time a course can follow, together with specifically vocational study which the Universities do not provide.

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