What is in Kelvin's Head?

8 Things the Churches Could Learn From the collapse of HMV

15/01/2013
I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

There was a discussion on the wireless just now about it all which included an analysis which went something like this:

The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:
- Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
- Recognise that this is not the future this is now. And it isn’t just for the young people either.
- If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
- Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
- Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
- Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
- Believe that relationship matters. You have one with me if you are reading this. Go figure.
- Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
churches, HMV, internet, online presence, web

7 responses to “Whither the Kirk?”

Pausing Place

25/08/2010

I missed last night’s programme, but I thought your comments were interesting.

In a sense, perhaps it’s unsurprising if the SEC is inwardly more positive about itself than the CofS. My take is that in the recent past, at least, the SEC started from a lower common denominator, not being the “local” church in the same way as the Kirk, and so it doesn’t have to contend with others saying of it “look how the mighty have fallen” in quite the same way.

As to the health of the Kirk (and the SEC for that matter), I think we need to reflect on our self-perception and to consider carefully the points and places in which a dying church (congregation or denomination) should be allowed to die gracefully, and the ways in which we might see new life emerge from the rubble.

As a young(ish!), relatively new Christian I have seen examples of (both urban and rural) SEC and Kirk congregations where there are few signs of new growth, little to draw in younger (under 50 year olds, to pick a random-ish number) new folk, and much to sustain negative preconceptions of church as boring, irrelevant and so forth.

We as a faith community need to get much better at stepping up to the mark in our creativity and engagement with our society. The sad truth is that most young adults do not know and have not heard about Jesus Christ, and unless we engage with them in ways culturally relevant to them, and which do not presuppose previous knowledge (too often taken for granted) they never will.

It troubles me, but I do think it’s true to say that in the SEC and in the Kirk we have a church sustained by the traditions and cultural reference points taught to a previous generation. Culture has shifted radically, with the result that the same will not be able to be said in 20 years time.

Our challenge is clear. Whether the Kirk and the SEC can step up to the mark to address what it means to live out the Great Commission in the 21st century is less so.

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Cal

25/08/2010

I didn’t really understand who this programme was aimed at, or even what its aim was.

Yes, numbers have fallen, but perhaps the small number of people who remain are there because they actually want to be, not because it’s the done thing on a Sunday morning.

And personally, I rather like the idea of a church “sustained by traditions”. Clearly the church has to be relevant to modern society, but in abandoning the traditions of worship then you lose the centre of why the church exists in the first place.

There was something very Presbyterian about the programme with its “we’re doomed” mentality. I find the SEC generally more positive in outlook.

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John

25/08/2010

The only book the presenter seemed to have used in his research was ‘The Death of Christian Britain: Understanding Secularisation 1800-2000’ By Callum G Brown – indeed Callum Brown was one of the speakers. The thesis of this well argued sociological study is that “quite suddenly in 1963 something very profound ruptured the character of the nation and its people sending organised Christianity on a downward spiral to the margins of social significanceâ€. That something he identifies as new media, new gender roles and a moral revolution which has dramatically ended peopleâ€™s conception that they lived Christian lives.â€ It could be said to have happened as â€œsex beganâ€ between the end of the Chatterly ban and the Beatles first LP as the poet Philip Larkin so famously put it.”
To balance this statistical decline the programme flagged up some of the “church without walls ” iniatives in a lame sort of way. All in all a most unsatisfactory programme that only told half the story.

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Kenny

25/08/2010

Good crit Kelvin. My reflection at the end of the programme was, “Lord, we visited this stuff over 30 years ago, and have come out of it stronger and better Church in the SEC.” Hopefully, we stopped longing for ‘the good old days’ a long time ago!

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MartinRitchie

26/08/2010

I thinking “Pausing Place” makes a good point about needing to creatively engage with society. From my own experience of working with a CofS congregation, this creative engagement is a weak spot for many.

As a counterpoint to the programme, interesting to note in the latest “Life and Work” a very positive article about a growing CofS congregation in Stornoway – and I mean really growing! So not all doom and gloom, and I’m sure there are many more examples of bright spots, just as there are in the SEC!

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Graham Vahey

28/08/2010

If the C of S disappeared completely we would be at a loss. During the dark and bleak years of Thatcher’s reign she refused to visit Scotland for 5 years. When she did she expressed shock that we had Royal Regalia and ordered it to be removed immediately for safe-keeping to England. Her ‘Sermon on the Mound’ is now historical for its condescension to the Scots. She was none too pleased to be handed two reports on poverty in Scotland by the powerful Church and Nation Committee. Indeed, it was to this Committee that the population turned to for a moral lead during Thatcherism. When James VI (‘Jamie the Saxt’) became James I in England, the population turned to senior Scottish earls for a moral lead. Unfortunately, the Piskie Church does not give a moral lead in Scotland, apart from the work of the Scottish Constitutional Convention in the recent past. The RC Church does pronounce on moral issues. Could it not be conceivable that all the major Churches could unite in a Committee to pronounce for Scotland on moral issues as the Church & Nation Committee once did?

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Aldous N. Gaiters

01/09/2010

Speaking as a Nonjuror myself I am sure the SEC has a right to a moral voice in Scotland. Taking the US daughter church of the SEC as a model you could see where the fissures would appear. There is room for a modern liberal Christian voice, but even I an old Liberal myself, would have to fear that such a voice might appeal to only a select few.

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