• Who guessed the Pope would turn out to be Mrs Beamish?

    It has been wonderful seeing the enthusiasm of Roman Catholic friends for the refreshing breeze that Pope Francis has been bringing to their church over the last few months.

    Lots of Anglicans are hugely admiring of what he has managed to achieve.

    But what’s this coming from the Vatican now?

    No less than an injunction to calm it down during the Peace in the mass.

    A document has emerged which suggests several different ways in which to ensure that things don’t get over exuberant. As well as discouraging people from moving from their place, it also suggests:

    “changing the way in which the exchange of peace is made.” In particular it notes that “familiar and worldly gestures of greeting” should be substituted with “other, more appropriate gestures.”

    Well, there’s a whole load of other Anglicans are going to be impressed by this developement, I guess.

    But who guessed that the Pope would turn out to be Mrs Beamish?

     

3 responses to “Bad PR”

  1. Sally Avatar
    Sally

    Afternoon Kevin

    Our apologies if the information that we sent you was not welcomed. Our intention is not to spam but speak directly to people who may be interested in the work Christian Aid are doing in various communities. As you have the Christian Aid banners on your site we were under the impression that you supported the initiative.
    We will ensure that you are not contacted again.

    1. kelvin Avatar

      Actually Sally, that’s to miss the point a bit.

      I do support Christian Aid. I don’t support Christian Aid using bad PR techniques. I’ll maybe blog a bit more about this.

      For starters, I don’t think that the text of what you sent me was at all appropriate. To address the Provost of an Anglican Cathedral (or, lets not be pompous, any Anglican priest) as though they will not have heard of Christian Aid is silly. It was not just style that you got wrong. It was substance too.

  2. kelvin Avatar

    Oh, and by the way, I don’t put Christian Aid banners on my site. Surely a PR agency engaging in an attempt to use social networking for a client like Christian Aid ought to understand the difference between me putting banner ads on my site and Google Ads, which are served up by google and which depend on the content of the text and the context (location etc) of the reader.

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