• Sermon – At the Well

    Here’s this morning’s sermon. I went a little off piste from the text, but essentially what I wanted to say is in both the video and the words below.

    Let me begin this morning with a poem. Just a short poem – so slight that you need to listen or it will pass you by. Water – by Philip Larkin.

    If I were called in
    To construct a religion
    I should make use of water.

    Going to church
    Would entail a fording
    To dry, different clothes;

    My liturgy would employ
    Images of sousing,
    A furious devout drench,

    And I should raise in the east
    A glass of water
    Where any-angled light
    Would congregate endlessly.

    I want us to think this morning about what it means to construct a religion – a way of being spiritual and to reflect on that with the woman at the well – the source of the water, that Jesus himself wanted to drink from.

    Now. We seem to have forgotten what significance wells have had in attempts to learn to be spiritual.

    Later today, those of you who are here with the Friends of Cathedral Music will make your way to the Medieval Cathedral in Glasgow to take part in a service there. It is the rock from which we were hewn – or the well from which we here once drew water. For the people who became this congregation were turfed out of there for keeping the Episcopal faith in 1689.

    Should anyone find their way into the under-church in the Medieval Cathedral they will find one of the clues as to why that church is where it is. Just by Mungo’s tomb, set now into the walls is a well. It is easy to ask why they would build a well into the walls of a church but of course that is to get it the wrong way round. The Saint Mungo came to a holy place to minister. Came to a holy well where he lived and died and was buried. And above and around him and the well, grew the building that now stands there today.

    If I were called in
    To construct a religion
    I should make use of water.

    So great is our need of water, so powerful is the need to quench our thirst that it should not be difficult to understand why wells were holy places. (more…)

3 responses to “Bad PR”

  1. Sally Avatar
    Sally

    Afternoon Kevin

    Our apologies if the information that we sent you was not welcomed. Our intention is not to spam but speak directly to people who may be interested in the work Christian Aid are doing in various communities. As you have the Christian Aid banners on your site we were under the impression that you supported the initiative.
    We will ensure that you are not contacted again.

    1. kelvin Avatar

      Actually Sally, that’s to miss the point a bit.

      I do support Christian Aid. I don’t support Christian Aid using bad PR techniques. I’ll maybe blog a bit more about this.

      For starters, I don’t think that the text of what you sent me was at all appropriate. To address the Provost of an Anglican Cathedral (or, lets not be pompous, any Anglican priest) as though they will not have heard of Christian Aid is silly. It was not just style that you got wrong. It was substance too.

  2. kelvin Avatar

    Oh, and by the way, I don’t put Christian Aid banners on my site. Surely a PR agency engaging in an attempt to use social networking for a client like Christian Aid ought to understand the difference between me putting banner ads on my site and Google Ads, which are served up by google and which depend on the content of the text and the context (location etc) of the reader.

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