• Read thurible.net by email

    One of the surprises for me in keeping the blog over the last year or so has been how many people have taken up the opportunity to read thurible.net by email.

    I’d kind of thought that email was old fashioned technology and in many ways it is. But lots of people use old fashioned tech all the time. Just look at the number of people gazing with love at the vinyl records in any charity shop.

    The people who have megablogs tend to be quite keen on keeping a mailing list. Those who are making serious money from blogging always say that you need to grow your mailing list and then sell things to people in order to make your dough.

    Even though I’m not in the business of making megabucks from the blog, I took the trouble of inviting people to subscribe to receive posts by email quite a while ago. There are now somewhere between 300 and 350 people who receive the blog by email. In the grand scheme of things, that’s not huge. Very many bloggers have huge lists. However, it is far more than I had guessed would be interested. To put it into perspective, that’s higher than the number of people who come to St Mary’s on most Sundays.

    There was a trend some years ago to depart from pulpits and preach sermons wandering amongst the people. I tend to think that preachers should see pulpits everywhere.

    Anyway, here’s a shoutout to those who receive by email. Thanks for taking the trouble.

    Anyone wanting to join them can do so right here and right now.

    Enter your email address:

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3 responses to “Bad PR”

  1. Sally Avatar
    Sally

    Afternoon Kevin

    Our apologies if the information that we sent you was not welcomed. Our intention is not to spam but speak directly to people who may be interested in the work Christian Aid are doing in various communities. As you have the Christian Aid banners on your site we were under the impression that you supported the initiative.
    We will ensure that you are not contacted again.

    1. kelvin Avatar

      Actually Sally, that’s to miss the point a bit.

      I do support Christian Aid. I don’t support Christian Aid using bad PR techniques. I’ll maybe blog a bit more about this.

      For starters, I don’t think that the text of what you sent me was at all appropriate. To address the Provost of an Anglican Cathedral (or, lets not be pompous, any Anglican priest) as though they will not have heard of Christian Aid is silly. It was not just style that you got wrong. It was substance too.

  2. kelvin Avatar

    Oh, and by the way, I don’t put Christian Aid banners on my site. Surely a PR agency engaging in an attempt to use social networking for a client like Christian Aid ought to understand the difference between me putting banner ads on my site and Google Ads, which are served up by google and which depend on the content of the text and the context (location etc) of the reader.

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