• When you see a rainbow

    Here’s the Moment of Reflection that I gave on Radio 2 yesterday.

    There it was in the sky – clear and bright. Arching right over the Scottish Parliament on Tuesday just as gay marriage was being agreed by parliamentarians.

    Red, orange, yellow, green, blue, indigo, violet – a perfect rainbow stretching across the sky.

    It made me smile as rainbows always do because when I see them, I remember singing in Sunday school – “When you see a rainbow, remember God is love”.

    Of course, God doesn’t control the weather – the sun shines on the righteous and the unrighteous and rainbows appear to everyone. But when I see rainbows, I remember several things. Firstly they make me remember that the world is inherently beautiful. Then the many colours remind me of the glorious diversity that is what creation seems to be all about. And then they remind me of love because of that song I used to sing when I was little.

    After this week of storm and flooding, many are suffering. As I’m praying later today in church, I’ll be praying for compassion, comfort, hope and help. Oh yes, and for love. For all who need love most.

    You can hear it here: http://www.bbc.co.uk/programmes/p01s0xjn

    (At time of writing, whoever is updating the BBC website seems not to be able to spell “reverend”).

3 responses to “Bad PR”

  1. Sally Avatar
    Sally

    Afternoon Kevin

    Our apologies if the information that we sent you was not welcomed. Our intention is not to spam but speak directly to people who may be interested in the work Christian Aid are doing in various communities. As you have the Christian Aid banners on your site we were under the impression that you supported the initiative.
    We will ensure that you are not contacted again.

    1. kelvin Avatar

      Actually Sally, that’s to miss the point a bit.

      I do support Christian Aid. I don’t support Christian Aid using bad PR techniques. I’ll maybe blog a bit more about this.

      For starters, I don’t think that the text of what you sent me was at all appropriate. To address the Provost of an Anglican Cathedral (or, lets not be pompous, any Anglican priest) as though they will not have heard of Christian Aid is silly. It was not just style that you got wrong. It was substance too.

  2. kelvin Avatar

    Oh, and by the way, I don’t put Christian Aid banners on my site. Surely a PR agency engaging in an attempt to use social networking for a client like Christian Aid ought to understand the difference between me putting banner ads on my site and Google Ads, which are served up by google and which depend on the content of the text and the context (location etc) of the reader.

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