What is in Kelvin's Head?

8 Things the Churches Could Learn From the collapse of HMV

15/01/2013
I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

There was a discussion on the wireless just now about it all which included an analysis which went something like this:

The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:
- Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
- Recognise that this is not the future this is now. And it isn’t just for the young people either.
- If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
- Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
- Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
- Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
- Believe that relationship matters. You have one with me if you are reading this. Go figure.
- Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
churches, HMV, internet, online presence, web

9 responses to “The Lament Question”

kimberly

12/08/2009

ask it in the singular, and the answer is: because you’re a four.

you’ll have me playing the funeral ikos next.

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kimberly

12/08/2009

the other answer is about possibility being revealed in limits.

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kelvin

12/08/2009

Its not just me though, and not just fours.

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Aaron Orear

12/08/2009

I think because sorrow touches the core of the human condition – we are mortal but can perceive immortality. “He has made everything suitable for its time; moreover he has put a sense of past and future into their minds, yet they cannot find out what God has done from the beginning to the end.” (Eccl. 3:11)

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Erp

12/08/2009

I understand Aristotle talks about catharsis and various philosophers have followed up on that idea.

Perhaps it arouses sadness both from the art itself but also from our own sources festering within and allows us to let go. We feel better for the letting go, the lessening of our own internal sadness, and so perceive the art as beautiful.

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RosemaryHannah

12/08/2009

Kimberly was there before me. However, even I, a nine, can sometimes see the beauty in sad things. For me they do two things (may be more but two are most obvious). The first is the catharsis thing. The second is to make me less lonely. Look, here am I weeping, but all around me people sit in the same sorrow. It is not just my sorrow – I am not alone.

I have long thought there is another answer, one I do not properly understand but I have (I think – and who am I to think it). Deep in God there is a huge well of sorrow. Unless we experience sorrow we cannot understand God. When we sorrow we tap into that well, and become closer to him.

And being a nice cheerful nine, I will now add that I live in hope that having sorrowed with him, we will share also and even more fully in the joy which swallows the sorrow. Delete this last paragraph from your mind on reading, it will only spoil the joy of the sorrow.

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Elizabeth

13/08/2009

Edgar Allan Poe said the most beautiful thing in the world is a beautiful, dead woman. Nice, eh?

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Ritualist Robert

14/08/2009

Surely it’s because the concept of beauty is independent from concepts such as ‘sadness’ and ‘happiness’ – just as a G major chord might be loud or soft, but that volume has no effect on its G major-ness.

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Steve

14/08/2009

I remember Augustine saying (don’t ask me where) that for a picture to be beautiful it requires dark colours as well as bright.

There is also a hint of an answer in this poem by Edwin Muir:

Yet still from Eden springs the root
As clean as on the starting day.
Time takes the foliage and the fruit
And burns the archetypal leaf
To shapes of terror and of grief
Scattered along the winter way.
But famished field and blackened tree
Bear flowers in Eden never known.

Blossoms of grief and charity
Bloom in these darkened fields alone.
What had Eden ever to say
Of hope and faith and pity and love
Until was buried all its day
And memory found its treasure trove?
Strange blessings never in Paradise
Fall from these beclouded skies.

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