• The Seven Actual Marks of Mission

    The Anglican Communion website tells us that the Five Marks of Mission are an “important statement on mission which expresses the Anglican Communion’s common commitment to, and understanding of, God’s holistic/integral mission”. The were first set out at an Anglican Consultative Council in 1984.

    The Five Marks of Mission are:

    To proclaim the Good News of the Kingdom
    To teach, baptise and nurture new believers
    To respond to human need by loving service
    To transform unjust structures of society, to challenge violence of every kind and pursue peace and reconciliation
    To strive to safeguard the integrity of creation, and sustain and renew the life of the earth

    And these things get rolled out at many a clergy conference and General Synod and spoken of as though they are really important.

    The trouble with the Five Marks of Mission is that really they should be the Seven Marks of Mission and include Motherhood and Apple Pie. They are clearly good things. They are clearly aspirations that every church should have. The honest truth though is that I’d have been surprised if as many as 1% of the congregation at St Mary’s today would have been able to name the Five Marks of Mission without having the opportunity to look them up. Most people wouldn’t of heard of them. And unfortunately for the many people on those very many clergy conferences, the Five Marks of Mission bear little connection with what actually makes a church grow.

    There’s nothing wrong whatsoever with the Five Marks of Mission but if you want to make your church grow a bit they are better descriptors of what you might expect to observe in a living vibrant congregation than actually things which will do the business for helping your congregation to grow.

    And the thing is, people in the church generally would like their congregations to grow a bit. There’s not much wrong in most congregations that another couple of dozen faithful giving members couldn’t put right.

    And it is my view that it isn’t beyond the boundaries of possibility that most congregations could find another couple of dozen giving members fairly easily if they sorted their lives out according the Seven Actual Marks of Mission rather than getting all hung up on the Five they are told they are supposed to be concentrating on.

    The Seven Actual Marks of Mission (or Marks of How To Grow A Congregation), are these:

    1 – A community that enjoys singing things
    2 – Ability to deal with conflict. (And a leadership structure that allows this to be done).
    3 – A sense of humour that isn’t an optional extra
    4 – Life changing liturgy and preaching
    5 – Being truly welcoming
    6 – Confident leadership
    7 – Ethos, ethos, ethos

    1 – A community that enjoys singing things

    There have not been many revivals of life and energy in churches that have not included singing have there? It seems to me that a good deal more attention should be spent by the churches on music.

    The honest truth is that liturgical style matters far less than whether people are enjoying what they sing and feel as though they can join in.

    I’ve been puzzled recently at the phenomenon of some evangelical churches going so far down the “band-led worship” pathway that the band seem to be the only ones singing whilst the congregation watch. (This is not merely my observation but a critique that I’ve seen evangelicals themselves making). Whatever your style, I’m convinced that an enjoyment of singing together is one of the primary things that makes people come to church. Furthermore, when it is obvious that the congregation is uncomfortable, grumpy about style and choice of music or just plain unsupported by those trying to lead the music from the front it is an instant turn off. Those trying out a church won’t go back if the music is miserable.

    So why not make it more of a priority in mission planning and ordination training? I never understood why I was continually asked what I needed during ordination training and when I told them the answer (singing lessons) it was pooh-poohed. Everyone can learn to sing better and everyone in the church business can learn how to help a congregation sing better too.

    You can’t sing as a congregation? You can’t grow as a congregation.

    2 – Ability to deal with conflict. (And a leadership structure that allows this to be done).

    Nobody likes conflict but here’s the thing – where two or three are gathered together, there a disagreement will break out sooner or later. Because Christians are particularly naughty? Because the devil always finds a way in? No – just because people are people. It is the way it is. There will be conflict. People will disagree.

    A significant measure of a congregation’s ability to grow is the manner in which it deals with conflict.

    Again, ordination training for me was characterised by conflict and there were no safe mechanisms for sorting it out. Whilst you can learn negatively from experiences it wasn’t a good start. I suspect one learns most from the ways in which conflict is dealt with by those whom one trusts.

    Someone once told me that when someone gets angry with you it means they trust you with a part of themselves which is vulnerable. It was a key insight that turned around the way I see conflict and the way I try to help other people deal with it when it occurs.

    And by the way, some churches have decision making structures that don’t allow conflict to be dealt with. A governance review every 10 or 20 years might not be a bad idea. We changed our constitution a few years ago and suddenly my job became a doable job after decades when I think the structures were putting all kinds of unreasonable pressure on the people who held the post I now hold. It is difficult to change a church constitution. It should be difficult. However, it shouldn’t be impossible.

    3 – A sense of humour that isn’t an optional extra

    I suppose you can try and grow a congregation by being po-faced but if you want a short cut, find a way at laughing at the absurd. Go further, find a way at laughing about yourself for the collection of pomposities and contradictions that makes up you isn’t to be taken entirely seriously.

    Or so I’ve found.

    I’ve always admired that saying which I think comes from Richard Giles to the effect that good liturgy should be such that it feels as though everyone is about to laugh.

    Quite so.

    4 – Life changing liturgy and preaching

    If liturgy and preaching is not about changing lives then don’t get out of bed to do either. Again, liturgical style doesn’t matter nearly so much as whether what we do moves people, challenges people and celebrates people.

    I can’t tell you how many times people say to me that I’m very lucky because I have all the resources of a cathedral and that makes it possible for us to have lovely worship.

    Well, I’m grateful for all the wonders of my own congregation but the truth is, I don’t need any of it in order to worship God and I don’t need any of it in order to lead other people in worship that has the potential to be beautiful, moving and yes, life changing.

    Here, I did have something positive from my ordination training. I didn’t go to a seminary with a lovely chapel. I didn’t spend all my time as an ordinand swanning around in vestments. Our worship when I was training had to be created from what we had around us. It was always creative and we worked hard at it.

    We had a weekly meeting when I was an ordinand which was kept secret from the members of staff who were not invited. The agenda was 1) How can we improve the worship 2) Any other business.

    I can’t help but wonder what the effect would be on the national church if that way of thinking was fundamental to the life of every local church. It formed me and I still wake up on a Monday morning asking myself how the worship can be better and commit myself to having the conversations that are necessary to make it so.

    Yes, I am lucky to have St Mary’s and all that it means. But throw me a bag of tea-lights and sing the words after me and I can take you to heaven any time, any place, any where. That’s what I was formed to do. And in this, my training did me proud.

    5 – Being truly welcoming

    You just can’t make a congregation grow without people feeling welcome. The fact that people are different means that there’s room for different welcoming styles. Some people like to be hugged and gushed over and others (I’m guessing most others in the UK) don’t. But somehow or another a congregation does need to exude a sense of welcome to people who are not already its members or it is simply not going to grow at all.

    Most congregations think that they are welcoming because the key players in the congregation themselves feel welcomed when they come to worship. However, that’s not enough and it isn’t really what it is all about.

    I’m prepared to say now that it is almost impossible to be a welcoming congregation without good on-line engagement. That doesn’t just mean having a website now either. The danger is that congregations think that because they’ve got a website they’ve done what they need to do.

    It isn’t enough.

    The question is not whether your congregation has a website. The question is whether people looking on-line for a congregation to try out (who exist in every part of the country no exceptions) can get to know the personality of the congregation and having encountered that personality find it attractive.

    How many times do I need to say, if the opening words of your website are: “Welcome! St Agatha’s By The Windmill is a congregation in the United Diocese of Glasgow and Galloway, one of the historic dioceses of the Scottish Episcopal Church, in full communion with the Church of England and all the Churches of the Anglican Communion! We welcome everyone. All are welcome in this place.” then you are missing the mark by quite a long way. People don’t join congregations for these reasons. They join congregations because of the people. They join because the people look spiritual. They join because the people look godly. They join because the people look as though they are having fun. They join because the people look diverse enough to find a space for them. They join because the rector looks and sounds like someone you wouldn’t mind conducting your daughter’s wedding next summer. They join because one day they might need these people to gather for their funeral. They join because they are lonely. They join because they have something to give. They very, very rarely these days join a congregation because of its physical location or its denominational affiliation.

    6 – Confident leadership

    Congregations need confident leadership. That means flexible leadership, collaborative leadership but fundamentally it doesn’t mean the absence of leadership. One of my great worries in recent years is that I fear that very many clergy seem to think that they are called to give only pastoral leadership. Whilst caring for a congregation is fundamental, it is a long way from being the only tool in the priestcraft toolbox. You also need to have some understanding of how systems work, some wisdom about how people work and some knowledge of how you yourself tick. Authentic leadership is about far more than just looking after people. It is also about inspiring people, setting the direction for people, saying the things that people need to hear and sometimes saying things that people wish you wouldn’t.

    I went on a leadership training course last year and thoroughly enjoyed it. However, it did make me wonder all the way through why my own church doesn’t make any serious attempt to boost the leadership skills of its clergy. (I fear sometimes that the answer is that the desperation to DO MISSION means we’ve no energy to boost the things that would actually attract people to our churches).

    7 – Ethos, ethos, ethos
    This one can’t be avoided. A congregation that is to grow needs to have a conscious ethos and needs to be able to express it.

    It is not uncommon for people to look at successful congregations and see particular elements of the worship (a band, a 30 minute sermon, a time for “praise and worship”, a large collection of blazing thuribles etc) and try to replicate the experience by putting those elements in a service that has not had them before. The result is more likely to generate conflict than growth. The starting point for growth is ethos. If a congregation knows why it exists then it will grow. The things that large growing churches have in abundance is a confident sense of what they are there for. If you know your purpose and everyone involved accepts what it is then you can bring more people in who want to share that vision.

    If you look across the churches, it is not just big city evangelical churches which are growing. It is churches which know who they are. That’s why self-consciously Anglo-catholic churches which are a mile high up the paschal candle can do reasonably well in the current climate. The churches which seem to me to be struggling are those who rely on their geography to bring in a crowd. The parish is dead. If you want to grow a church the hard way then promote it as the church for your locality. Far easier is to find the essence of the congregation – the core reasons why people might encounter God in that place and once you’ve got that, distil it and let the world know.

    Here in St Mary’s, we’re Open, Inclusive and Welcoming. Well, that’s what we hope to be. We fall short of it. We struggle with it. But it is who we are and everyone knows. That ethos brings people in.

    I don’t think that any church has all the answers to how to do mission or how to grow. My own certainly doesn’t and certainly isn’t perfect in achieving the seven marks that I’ve listed above. However, when I look at the churches which do well, it is these things which I see as key elements whereby a little development can lead to a lot of growth.

    Remember the Five Marks of Mission?

    No, no-one else does either.

7 responses to “Twitter and the Church”

  1. Justin Avatar

    First, congratulations Kelvin on your appointment as I&C Board convenor, and thanks to you and all who contributed to the SEC’s Synod Twitter coverage, which worked really well.

    Some thoughts:

    Next year, as was suggested by some of the Synod ‘Twitterarti’ we should have a proper Synod 2009 Twitter account, like that set up by the Church of Scotland for their Assembly. And it needs to be integrated into the Synod pages on the Provincial website from the outset.

    It would also be good to integrate the #pisky Twitter stream into the Provincial site on a permanent basis, or to set up an SEC account for that purpose. I would also suggest making the site’s SEC blogroll more prominent. And the SEC Flickr streams.

    I understand the concerns some have about the impossibility of monitoring what’s said on Twitter and the blogosphere, and its undeniable that sometimes people will say insensitive and daft things that will offend and hurt.

    But that is part of the very nature of online communication. The days when organisations could manage their channels of communication through press releases and a limited number of printed publications are gone. The web has democratised communications media, offering a low cost platform for all members of an organisation: the concept of gatekeepers at the top approving and filtering information is redundant.

    Like all organisations the SEC needs to embrace and engage with things like Twitter, blogs and other social networking tools, or people will simply bypass the ‘official’ channels and jump straight to where the real conversation is happening, like your blog.

    It’s not just Twitter we need to embrace, but the existing web platforms we’ve already got in place. I’ve been honoured to be asked to develop a number of websites for the SEC over the past couple of years, including the Provincial site and a few diocesan sites.

    Some good use has been made of these – Kennedy in particular has been doing some great stuff on the Glasgow site over the past few weeks. But my perception is that the web still plays a very muted second fiddle to print as a means of communication within our church.

    At Provincial level I don’t see why all the good news material should be kept for inspires magazine. I think it should go straight onto the website as soon as it becomes available. If it’s kept in inspires nobody outside the church can see what’s going on. I don’t think subscription rates to the magazine would be affected at all if inspires material also appeared online: most commercial magazines have found that putting selected material online serves to promote rather than threaten their presence on the newstands. There are now more printed magazines than ever, and they all have websites.

    I think we should allow the boards and committees to post their material direct to the SEC News section. That would, I think, encourage far more of them to contribute their material to the website.

    The same applies at diocesan level: nearly all the good news is kept back for the diocesan magazines, and almost none of it makes its way to the website (again, I know Kennedy is doing his best for the Glasgow site).

    News and events functionality, RSS feeds, photo galleries: they are all there on the diocesan websites waiting to be used. I have to be frank and say that communicating our diocesan news through rather poorly designed newsletters (where the Comic-Sans wars are still taking place) received only by insiders, makes us look very old-fashioned and insular.

    I realise that sounds rather harsh, and that people are volunteering their time to put together the magazines. But I don’t see why we are spending so much time and money doing it that way when the web is there waiting to be used. I love the church and want it to grow, not continue to decline. The web is our friend, offering so many exciting possibilities, and its importance as a means of communication will not be grasped unless we keep banging on about it!

    My tuppenceworth. Very interested to hear what others think. Congrats again and best wishes in the new post.

  2. gaielle Avatar
    gaielle

    Congrats and Best Wishes indeed, Kelvin. A most demanding role and requirement.

    Encouraged by Justin, I shall add a penny-ha’pennies-worth.

    Communication in the world of today is a serious and complex undertaking, isn’t it, not least because there are so many across-generation and accessibilty issues involved, leaving the ‘non-tech’ community disenfranchised if the ‘old fashioned’ hard copy approach is neglected – or perceived to be neglected. Hard copy will continue to be an essential medium for a while yet – and rightly so.

    But equally important, and especially for reaching, including and empowering the youngest generations in the SEC, is the recognition and inclusion of new and newest technologies. Perhaps the teenagers in our midst have some useful insights to offer us for Developing Mission Outreach. The Good News was given to us to share – with everyone.

    Good – effective – communication is a great thing when you encounter it. Rare Creature tho it be. Fully – and clearly intended to BE – fully inclusive, and therefore encompassing and using ALL practical and available methods of communication.

    Problems in achieving Good Communication so often seem to be due to omission, oversight and a lack of appreciation of The Need To Try.

    So, for instance, I Receive Information From Other, I process this internally with every intention that my Final Response will then be shared comprehensively – but I first neglected to Assure The Other that I had Actually Understood What They Were Saying. In consequence the Information I have Taken On Board may be incomplete or flawed – hence I have (inadvertently no doubt) neglected that very important step of Ensuring My Understanding Of Information Matched what Was Being Said…….

    “What Is Said”, what is “Intended To Be Heard”, “What Is Heard” and “What Is Understood” are frequently 4 different things. However, effective/”good” communication requires a thorough appreciation of such likely mis-match, and also requires enormous strategic endeavour (until the skill becomes second nature) to outwit the intervention of MisUnderstanding.

    As with anything in life, a little digging, hoeing, watering, general nurture and attention will reap a fine result. It takes time, and it takes effort. Such, however, are well worth investment.

    But you will know these things. There is no need for me to be teaching you to suck eggs. I was just mulling out loud.

    All Very Best Wishes for balancing the new hat. (I assume the new post includes a hat ?)

  3. gaielle Avatar
    gaielle

    PS. If there is currently no hat, maybe we could invent one…………..

  4. Kennedy Avatar
    Kennedy

    Perhaps one of our issues is that in the absence of any centrally provided forums for discussion – eg. we don’t normally have a letters page in Inspires – then the blogs and other social media just step in and provide the forum for the sort of discussion that people obviously seek.

    If staff at GSO aren’t involved then the discussion is the poorer for that.

  5. jaye richards Avatar

    Just a little point, and I’m curious as to your thoughts on this, but how would you feel about someone tweeting during , say, one of your sermons or during a particularly uplifting piece of music ? is there a time and a place for this kind of communication, and might this include a religious service

  6. Kelvin Avatar
    Kelvin

    I’d be bothered if someone was disturbing others with their tweeting. However, I was chastened a couple of years ago when I became a little distracted by someone near the front apparently unable to sit still and seeming to send lots of text messages.

    It turned out however that he had the whole bible on his mobile phone and was simply looking up the passages as they were being talked about.

    So, I’m not bothered about discreet twittering, I don’t think, though someone might well choose not to twitter in order to be able to concentrate more on what was going on. Part of a spiritual life in most traditions is about learning not to be distracted sometimes, and choosing not to be distracted during worship would be an admirable path to try to follow.

  7. jaye richards Avatar

    I have to admit to being disturbed sometimes during conference presentations by those around me twittering, although I do it myself so perhaps I shouldn’t complain ! I do think there’s a time and a place though, and for me, anyway, a sacred service is not the place to tweet from.

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