• Statistics and the Church

    There’s a reasonably prominent article in the Sunday Times today on page 4 in Scotland highlighting the numerical decline of the Scottish Episcopal Church over the last five years.

    There’s quite a few quotes from what they expect the Primus to say when he opens this week’s General Synod and there’s an old recycled quote from me into the bargain.

    The headline figure which they quote is a decline in membership of 15% over the last five years. That figure should make people sit up and take notice.

    The pattern on the ground is more mixed of course. There’s good news to report in Argyll and The Isles and also in Moray, Ross and Caithness.

    I think it is interesting that the two dioceses which have invested most in Mission Action Planning are not doing as well as I think might have been hoped for. That isn’t surprising to me. I expect to be told that it just hasn’t had time to work yet. The time is surely coming when it will  have had time to work though.

    There’s a quote from me in there which I think they’ve lifted from something I said a few weeks ago. I’m quoted (as “one of the Anglican Church’s most prominent clergy”) as saying that I look forward to “an Easter Day when I can celebrate new marriages for gay members of my congregation just as I can for straight couples”.  The implication, which the paper makes on behalf of its readers, is that churches which drift far away from common sense, public goodwill and what most folk think of as decent morals don’t really deserve new members. It is a fairly obvious thing to say though my suspicion is that most church folk still think that churches are highly regarded in society and haven’t realised that with a huge number of people they are not. Pitching themselves on the wrong side of the gay marriage debate is not the only reason that churches are in decline. However, it is a factor and one that needs to be thought about.

    Those of us going to General Synod this week are going to have the chance to think about the statistics. There are several short sessions where we will get the chance to talk about them. It is more than timely.

    A few years ago we agreed a mission strategy called the Whole Church Mission and Ministry Policy. It puts a greater emphasis on dioceses and less on the province (ie Scotland-wide organisation). In some ways it seems like common sense to make decisions as locally as possible. However, there are a number of reasons why that is quite a hard path to follow. I voted against that strategy when it was proposed at Synod a few years ago. It was obvious to me that unless the dioceses were better resourced than they are then it would be too difficult to bring about the changes that are needed. I also think that the Scottish Episcopal Church is capable of having an identity that can be promoted. I don’t think any diocese is capable of that nor do I think they should try. Identity matters hugely these days. Deprecating the national identity of the church in favour of diocesan identities is a policy almost designed to promote decline.

    The best example of “Whole Church” thinking which is struggling at the moment is the report on TISEC, the Theological Institute of the Scottish Episcopal Church. That institution is found wanting in some areas, not least those which are most devolved to dioceses.

    It remains my view that there are significant things that we can do better together than we can do apart. By that I mean things that we need to do on a provincial, Scotland wide basis. TISEC is the most obvious of those things.

    The statistics that we have to look at this week are interesting. They are mixed and not universally poor across the board. Notwithstanding that, they are very serious indeed. The obvious reality is that although some places are doing better than others, some are doing significantly worse and they include some areas that we’ve always regarded as Episcopal heartlands.

    The statistics seem to suggest that some of the ideas that we’ve been promoting are not currently working. The Sunday Times today seems to imply that the longer we prolong the debate about whether or not to accept that gay people should have the same rights and responsibilities in the church as anyone else, then the longer the slide will go on. I happen to agree.

    Not all statistics are bad, of course. Some of those which we don’t regularly gather are rising significantly. Take the readership of this blog, for example. In the last five years, it has risen by 24%. Indeed, it has more readers now in a year than the number of people who belong to the Scottish Episcopal Church. Significantly more in fact.

    Makes you think, that, doesn’t it?

7 responses to “Twitter and the Church”

  1. Justin Avatar

    First, congratulations Kelvin on your appointment as I&C Board convenor, and thanks to you and all who contributed to the SEC’s Synod Twitter coverage, which worked really well.

    Some thoughts:

    Next year, as was suggested by some of the Synod ‘Twitterarti’ we should have a proper Synod 2009 Twitter account, like that set up by the Church of Scotland for their Assembly. And it needs to be integrated into the Synod pages on the Provincial website from the outset.

    It would also be good to integrate the #pisky Twitter stream into the Provincial site on a permanent basis, or to set up an SEC account for that purpose. I would also suggest making the site’s SEC blogroll more prominent. And the SEC Flickr streams.

    I understand the concerns some have about the impossibility of monitoring what’s said on Twitter and the blogosphere, and its undeniable that sometimes people will say insensitive and daft things that will offend and hurt.

    But that is part of the very nature of online communication. The days when organisations could manage their channels of communication through press releases and a limited number of printed publications are gone. The web has democratised communications media, offering a low cost platform for all members of an organisation: the concept of gatekeepers at the top approving and filtering information is redundant.

    Like all organisations the SEC needs to embrace and engage with things like Twitter, blogs and other social networking tools, or people will simply bypass the ‘official’ channels and jump straight to where the real conversation is happening, like your blog.

    It’s not just Twitter we need to embrace, but the existing web platforms we’ve already got in place. I’ve been honoured to be asked to develop a number of websites for the SEC over the past couple of years, including the Provincial site and a few diocesan sites.

    Some good use has been made of these – Kennedy in particular has been doing some great stuff on the Glasgow site over the past few weeks. But my perception is that the web still plays a very muted second fiddle to print as a means of communication within our church.

    At Provincial level I don’t see why all the good news material should be kept for inspires magazine. I think it should go straight onto the website as soon as it becomes available. If it’s kept in inspires nobody outside the church can see what’s going on. I don’t think subscription rates to the magazine would be affected at all if inspires material also appeared online: most commercial magazines have found that putting selected material online serves to promote rather than threaten their presence on the newstands. There are now more printed magazines than ever, and they all have websites.

    I think we should allow the boards and committees to post their material direct to the SEC News section. That would, I think, encourage far more of them to contribute their material to the website.

    The same applies at diocesan level: nearly all the good news is kept back for the diocesan magazines, and almost none of it makes its way to the website (again, I know Kennedy is doing his best for the Glasgow site).

    News and events functionality, RSS feeds, photo galleries: they are all there on the diocesan websites waiting to be used. I have to be frank and say that communicating our diocesan news through rather poorly designed newsletters (where the Comic-Sans wars are still taking place) received only by insiders, makes us look very old-fashioned and insular.

    I realise that sounds rather harsh, and that people are volunteering their time to put together the magazines. But I don’t see why we are spending so much time and money doing it that way when the web is there waiting to be used. I love the church and want it to grow, not continue to decline. The web is our friend, offering so many exciting possibilities, and its importance as a means of communication will not be grasped unless we keep banging on about it!

    My tuppenceworth. Very interested to hear what others think. Congrats again and best wishes in the new post.

  2. gaielle Avatar
    gaielle

    Congrats and Best Wishes indeed, Kelvin. A most demanding role and requirement.

    Encouraged by Justin, I shall add a penny-ha’pennies-worth.

    Communication in the world of today is a serious and complex undertaking, isn’t it, not least because there are so many across-generation and accessibilty issues involved, leaving the ‘non-tech’ community disenfranchised if the ‘old fashioned’ hard copy approach is neglected – or perceived to be neglected. Hard copy will continue to be an essential medium for a while yet – and rightly so.

    But equally important, and especially for reaching, including and empowering the youngest generations in the SEC, is the recognition and inclusion of new and newest technologies. Perhaps the teenagers in our midst have some useful insights to offer us for Developing Mission Outreach. The Good News was given to us to share – with everyone.

    Good – effective – communication is a great thing when you encounter it. Rare Creature tho it be. Fully – and clearly intended to BE – fully inclusive, and therefore encompassing and using ALL practical and available methods of communication.

    Problems in achieving Good Communication so often seem to be due to omission, oversight and a lack of appreciation of The Need To Try.

    So, for instance, I Receive Information From Other, I process this internally with every intention that my Final Response will then be shared comprehensively – but I first neglected to Assure The Other that I had Actually Understood What They Were Saying. In consequence the Information I have Taken On Board may be incomplete or flawed – hence I have (inadvertently no doubt) neglected that very important step of Ensuring My Understanding Of Information Matched what Was Being Said…….

    “What Is Said”, what is “Intended To Be Heard”, “What Is Heard” and “What Is Understood” are frequently 4 different things. However, effective/”good” communication requires a thorough appreciation of such likely mis-match, and also requires enormous strategic endeavour (until the skill becomes second nature) to outwit the intervention of MisUnderstanding.

    As with anything in life, a little digging, hoeing, watering, general nurture and attention will reap a fine result. It takes time, and it takes effort. Such, however, are well worth investment.

    But you will know these things. There is no need for me to be teaching you to suck eggs. I was just mulling out loud.

    All Very Best Wishes for balancing the new hat. (I assume the new post includes a hat ?)

  3. gaielle Avatar
    gaielle

    PS. If there is currently no hat, maybe we could invent one…………..

  4. Kennedy Avatar
    Kennedy

    Perhaps one of our issues is that in the absence of any centrally provided forums for discussion – eg. we don’t normally have a letters page in Inspires – then the blogs and other social media just step in and provide the forum for the sort of discussion that people obviously seek.

    If staff at GSO aren’t involved then the discussion is the poorer for that.

  5. jaye richards Avatar

    Just a little point, and I’m curious as to your thoughts on this, but how would you feel about someone tweeting during , say, one of your sermons or during a particularly uplifting piece of music ? is there a time and a place for this kind of communication, and might this include a religious service

  6. Kelvin Avatar
    Kelvin

    I’d be bothered if someone was disturbing others with their tweeting. However, I was chastened a couple of years ago when I became a little distracted by someone near the front apparently unable to sit still and seeming to send lots of text messages.

    It turned out however that he had the whole bible on his mobile phone and was simply looking up the passages as they were being talked about.

    So, I’m not bothered about discreet twittering, I don’t think, though someone might well choose not to twitter in order to be able to concentrate more on what was going on. Part of a spiritual life in most traditions is about learning not to be distracted sometimes, and choosing not to be distracted during worship would be an admirable path to try to follow.

  7. jaye richards Avatar

    I have to admit to being disturbed sometimes during conference presentations by those around me twittering, although I do it myself so perhaps I shouldn’t complain ! I do think there’s a time and a place though, and for me, anyway, a sacred service is not the place to tweet from.

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