What is in Kelvin's Head?

8 Things the Churches Could Learn From the collapse of HMV

15/01/2013
I’m sad to see that the HMV music chain is in trouble. The sadness that I feel about it though has to be accompanied with a knowledge that I’ve looked elsewhere for my entertainment recently. At one time I would have gone there to buy things for others and things for myself around Christmas. This year I never thought about going and next year my local shop may well not be there.

There was a discussion on the wireless just now about it all which included an analysis which went something like this:

The trouble is, HMV just didn’t learn during the nineties and the noughties. They just didn’t build their online presence and now they face collapse.

You know, when the history of the church in this century is written, astute historians may well find themselves drawn to similar conclusions.

Lots of people look to churches around Christmas – increasingly, some may find that the church they have nostalgia for is no longer there when they look for an annual celebration.

The truth is, it is not the fault of these people searching, that those churches may not survive. All the action points needed lie with those who currently are in charge.

Here are eight things churches could to do learn from the collapse of HMV if it wants to thrive:
- Include a congregation’s web presence as part of its quinquennial survey. A congregation can collapse if its web presence is not good just as easily as if its foundations are built on sand. There’s a parable about this somewhere.
- Recognise that this is not the future this is now. And it isn’t just for the young people either.
- If your diocese publishes negative material about your congregation, get it taken offline quickly. This includes dioceses that publish directories of their churches which are not updated and which list churches as having no events and no news. It also includes dioceses which publish online “mission plans” which contain negative material about individual congregations which will show up in search engines.
- Remember your competition is not simply the local church down the road. It is the atheists, the tennis court, the Buddhists and a morning in bed. Here at St Mary’s I long since worked out that our competition on a Sunday morning was not so much our ecumenical friends as the local private swimming baths which are nude on a Sunday morning. We’ve got to be more fun that than and look like we are more fun than that online.
- Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
- Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” may well put people off. No, really.
- Believe that relationship matters. You have one with me if you are reading this. Go figure.
- Learn how to use email. No really. Learn how to use it properly. Learn to use mailing lists. Learn to use subject headings effectively. Remember that if you want someone to know something you have to tell them. And then tell them again. And again. And again.
churches, HMV, internet, online presence, web

15 responses to “The Scottish Episcopal Church and the upcoming Primates’ Meeting”

Christine

29/09/2017

Well said!

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1. Andrea Maier
  
  30/09/2017
  
  Concur!
  
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Lionel Deimel

29/09/2017

We can hope that new primates will change the ethos of the Primates’ Meeting. I’m making no bets on it.

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Phil Groves

29/09/2017

100% agreement.

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Eamonn

29/09/2017

Beautifully balanced – and witty, too! Well said!

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Meg Rosenfeld

29/09/2017

It’s happening here in the USA and unless you believe that our current president represents God’s punishment (personally, I think God wouldn’t be so tacky) we haven’t blown up yet. As you say, it’s about goodness and love–how radical can we get?

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Wayne Kamm

29/09/2017

Thank you for an excellent statement!

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Tobias Stanislas Haller

29/09/2017

Well said. Most of the Primates have only limited authority even within their own provinces, and absolutely no authority outside them. Trying to turn international Anglican conferences and meetings into disciplinary bodies is the stuff of fiction. All of that sort of pre-meeting hoopla makes the real work of the meeting, in terms of open dialogue and interaction, much more difficult.

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Drew_Mac

29/09/2017

Well said! There’s been lots of blogging recently about the sensitive consciences of those who inexplicably claim they will be ‘forced’ to marry same-sex couples. At the same time I’m being forced to send loving committed and legally married same-sex couples away without even a formal blessing. Respect for conscience should cut both ways.

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Andrew Bowdler

30/09/2017

Kelvin, listening can – and often does – result in disciplining. To try to separate them, as you have in your original piece, is therefore to miss the point. With the enormous divide that exists on this particular issue, one or other side is ultimately going to have to be ‘disciplined’ – and, no, discipline doesn’t have to be harsh or violent. It can equally be gently persuasive.

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1. Jo
  
  30/09/2017
  
  Isn’t the lesson from both TEC and the SEC is that no-one need be disciplined for following their personal conscience; the issue only arises when one side seeks to force the other to act against their conscience and only one side is doing that.
  
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2. Cynthia Katsarelis
  
  03/10/2017
  
  There’s no “gently persuasive” way to say that my spouse and I aren’t loved by God and our sacramental marriage deeply infused with God’s grace.
  
  Discipline should be to those who have supported criminalization of LGBT people.
  
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3. Richard Ashby
  
  03/10/2017
  
  Why should ‘listening’ result in disciplining? It should lead to understanding of an opposite point of view and respect for another’s conscience. Neither the primates nor Lambeth nor the Communion has any power to ‘discipline’ anyone and neither should it. We aren’t Roman Catholics and we don’t have a
  Pope. The Scottish Episcopal Church allow the exercise of conscience on both sides. The problem is that too many Christians want to impose their rules over against another persons conscience. That’s just not right.
  
  And what’s the point anyway? The ‘consequences’ haven’t changed the mind of the America Anglicans, the prospect didn’t stop the Scottish Church, it’s not going to stop Canada or South Africa.
  
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  1. Andrew Bowdler
    
    11/10/2017
    
    No society or organisation can allow diametrically opposing opinions on the same issue to be held with the same validity, Richard. They can, and often will allow for debate and ‘listening’ but in the long run, one opinion of the other has to be accepted over and against the other. Those who continue to hold the unsuccessful opinion will then have to accept the other, or face ‘discipline’ in one of a number of forms. When said society allows meaningless phrases such as ‘hate crime’ to brandied about with no legal or linguistic definition to support them, that society opens itself to a form of anarchy.
    
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    1. Richard Ashby
      
      11/10/2017
      
      But I thought that that the CofE has ‘two integrities’ on women as priests and bishops. What about ‘mutual flourishing’. In your view this is obviously impossible in long term (actually I happen to agree with you on that.) but what’s sauce for the goose etc
      
      We are supposed to be living side by side with these tensions. The Scottish Church has said that no one is to be forced to marry or not marry same sex couples. I know some people think that is impossible, I’ve been told so by members of ‘Christian concern’ etc. But we cannot allow these people to dictate to us what we hold by our consciences also to be true.
      
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