• Emerging glistening from the water – sermon preached on 7 July 2019

    In the name of the Father and of the Son and of the Holy Spirit. Amen.

    I emerged from the water, radiant and glistening in the sunlight and made my way up onto the beach.

    Not like Daniel Craig emerging from the sea in Casino Royale.

    Not even like Ursula Andress coming up out of the waves in Dr No.

    No – I emerged from the waves more like Venus, the goddess of Love arriving on the shore in Botticelli’s famous painting.

    Not that there were many witnesses. Not for me the crowds of people in the Uffizi Gallery looking upon the goddess of Love.

    My only company as I emerged onto the beach a fortnight ago was a friendly grey seal whom I had put on watch when I flung off my clothes and ran into the exhilarating waters of the Atlantic when on holiday in the Western Isles.

    And now I emerged joyful and feeling incredible.

    If you can swim in the Atlantic off Scotland, even in July you can do anything. Emerging from the freezing water, you suddenly feel warm. You suddenly feel invincible.

    But that seems to be quite a long way from Naaman’s experience.

    I rather love the story of Naaman the commander of the army of Aram. He is a man with great power who finds himself in great need.

    There are so many ways to dive into his story. Let me just pick on three… the way power works in the story, the sevenfold advice that Elisha gives and what happened to the servant girl.

    Power first. Naaman is clearly man with great power but someone who finds himself in great need.

    But this is the bible. The usual conventions about power are very obviously going to be turned upside down. There’s the obvious way that the ability to unlock his suffering comes not from conventional power, privilege and prestige but from someone who is enslaved and owned by him. The slave girl has no power and no agency. But still the word comes from her that directs Naaman to his place of healing.

    But there is also the disruptive fact that Naaman is an enemy. According to the conventions of his day he doesn’t deserve anything from an enslaved woman from the people of Israel. But he doesn’t deserve anything from the God of Israel either.

    I love the way this story undermines the idea that God is only with us. If Naaman can be healed, God must also be with them, whoever they are.

    So many of the stories in the bible are about the human ability to divide the world into us and them – this story very clearly undermines that.

    On this weekend when Glasgow has had its biggest Orange Walk, I warm to a biblical story which undermines the idea of religion being about dividing people.

    The religious practise that Elisha advocates is as available for the outsider and the enemy of Israel as it is available for the insider and the regular worshipper.

    Religion that undermines sectarian divisions is religion worth taking notice of and diving into.

    Secondly, I notice that Naaman isn’t just told to go and bathe in a river but to bathe again and again. A sevenfold bathing.

    (The truth is, once was enough in the chilly Atlantic waters for me so I might have some sympathy for Naaman if he objected to having to jump in seven times).

    Religion is often about finding that building rhythm into life is healthy and lifegiving.

    I’m not sure we talk about that enough.

    It happens to be the case that if Christians could reacquire the habit of weekly attendance at worship, most of the decline that has been experienced by Christianity in this country would be wiped out overnight.

    But even that isn’t the point. We need to do liturgical acts regularly because that is how they work.

    Whether it is the ritual act of bathing seven  times or encouraging one another in regular weekly holy habits of coming to church, it is the repetition that gives the experience greater depth and somehow unlocks things inside us.

    When we do things again and again, we become part of the thing we are doing. Instead of us doing something to the thing, the thing starts to do something to us.

    We are shaped and changed and made whole by repeatedly doing things that give us life.

    Those things change us and make us act and behave differently in future.

    And the future is the last thing I notice about the story.

    The bit missing for me is when  Naaman goes home and sets the slave girl free in acknowledgement that as he is free, the person who unlocked his freedom needs to be freed from her slavery. He’s been freed from his affliction. Why shouldn’t she be freed from the affliction of being owned?

    But that didn’t happen. Or at least we never heard of it. The bible is silent on what happened to her.

    It is too late for her. Naaman appears not to have freed her.

    But it isn’t too late for many who are still enslaved.

    This week a horrendous case came to light of modern slavery.

    It isn’t too late to set slaves free. It is still an imperative laid upon us.

    If Naaman didn’t get work out that should have come next, we can.

    When those in the past practised obvious injustice – obvious to us in our own day then it falls upon us to do the good in the future that didn’t happen in their day.

    Slave girls and slave boys,  slave women and slave men can still be set free.

    People need to be freed from real modern slavery today. And people need to be set free from all kinds of other things that harm them too.

    And as I ran up and down on the stunning empty beach miles from anywhere I started to feel warm and joyful and whole. And I felt invincible. I felt as though I could do anything.

    And that it what it is like for people plunged into the goodness that is God’s love.

    We enact that in baptism.

    Once we are out of that water, we are invincible, for we emerge encouraged by the very God of Love who walks this world and loves us very much.

    Together with God, we are invincible.

    We can do anything.

    There is no wrong that can’t be righted.

    For God’s love is real, and strong, wonderful.

    And that love is with you.

    In the name of the Father and of the Son and of the Holy Spirit.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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